Report: Facebook’s ‘Engagement Ads’ to launch
Facebook is making the advertisements on its site “smarter” and more interactive, Forrester Research analyst Jeremiah Owyang wrote on his blog on Thursday. Owyang had been briefed by Facebook monetization director Tim Kendall on the initiative, which is slated to launch later on Thursday.
Facebook representatives were not immediately able to provide confirmation or a statement.
More to come…
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Report: Facebook’s ‘Engagement Ads’ to launch
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