Bah Humbug: Could Your Holiday Emails Be Hurting You?

December 20, 2014 – 1:07 am

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Skip me if you’re sending out holiday emails, especially if we’ve never met. What you consider to be Seasons Greetings, I consider to be SPAM. And I have 512 such pieces in my inbox. I could have a part-time holiday job just opening them all.

And when I do open some of them and try to extend greetings of the season to you in return (it’s the least I can do, isn’t it?), the “To” box auto-fills itself with things like “customerservice@xxx.com”, no-reply@xxx.com, info@xxx.com and so on. It makes me feel so special, I can’t tell you.  What were you hoping to achieve?

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The Holistic View of the Customer Experience

December 19, 2014 – 9:45 pm

There’s a consensus that if you want to be successful on line, you’re going to have to deliver an exceptional customer experience, something that leaves others trailing. Of course, there are many opinions on how to do that.

E-Spirit, for example, has a very particular notion of what customer experience involves. Many other vendors start by talking about technologies or silos. But for Oliver Jaeger, e-Spirit’s vice president for global marketing and communications, it means the entire customer cycle from first contact to last sign-off.

While many companies just don’t get it that the whole process needs to be managed, e-Spirit is actively pursuing ways to provide that ultimate experience.

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Companies Embrace Advanced Analytics But Not Big Data

December 19, 2014 – 9:00 pm

Advanced analytics is becoming an enterprise essential. But most companies appear content to stick with the benefits of the “small data.” the technology generates rather than make the necessary investments to capitalize on big data.

That’s true even though a majority agree that big data is important, according to a new study commissioned by Dell and the International Institute for Analytics.

The study defines advanced analytics as predictive and prescriptive analytics rather than simple reporting.

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Getting Culture Right is Key to Modern Success

December 19, 2014 – 8:29 pm

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Many companies start out being exceptional. But as they grow, there is a dark, powerful force that pulls them towards average. While many things can cause this, one of the most overlooked is an organization’s attention, or lack thereof, to fostering positive culture.

Whether you like it or not, organizations have a culture — a shared set of values and beliefs that help define the way that employees think and act at work. So, rather than letting it fall to the wayside, why not make it one you love? 

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Jahia Add-On Tool ‘Frees’ Digital Marketers to Engage

December 19, 2014 – 6:20 pm

Open source Web CMS provider Jahia wants to empower digital marketers with its latest tool.

The Geneva, Switzerland-based company this week launched Form Factory, which officials say frees digital marketing teams “in the creation and monitoring of their favorite engagement tools.”

The add-on comes in the same year Jahia released its Digital Factory 7 which officials at the company say is part of a “rise of the digital industrialization.”

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