Avid travelers have a unique lifestyle. They’re curious. They’re adventurous. And most of all, they value the experience of travel.
Marriott sells hotel rooms. Or does it?
Marriott is one of just a few companies evolving its marketing focus when it comes to engaging audiences. The brand launched an original content studio that creates content that informs, entertains and adds value to travel lifestyle consumers. It’s building worldwide communities of people passionate about travel that will drive commerce to the company’s hotels.
This is one example of how companies are shifting into the next era of marketing — the era in which marketers use content to build audiences by creating differentiating experiences. In Marriott’s case, it understands the need for a formalized process to create, manage, organize and measure a portfolio of content experiences — a key to stand out in today’s always-on, hyper-connected world.
Experiences: The 7th Era of Marketing
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