The Smoke and Mirrors of Enterprise Social Networking Metrics

June 30, 2016 – 9:55 am

The Smoke and Mirrors of Enterprise Social Networking Metrics

Carrie Basham Young issued an ominous warning to enterprise social network community managers in her 2013 CMSWire article.
“It’s time to realize that the metrics and data displayed to you inside your analytics dashboard aren’t creating value, and in fact, might be causing you harm,” she wrote.

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The Smoke and Mirrors of Enterprise Social Networking Metrics


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How Google Analytics User Explorer Can Improve Your Marketing Strategy

June 30, 2016 – 6:01 am

How Google Analytics User Explorer Can Improve Your Marketing Strategy

When marketers are developing personalized marketing campaigns, it’s easy to feel overwhelmed.

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How Google Analytics User Explorer Can Improve Your Marketing Strategy


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You Won’t Have PDFs to Kick Around Anymore

June 30, 2016 – 5:07 am

You Won't Have PDFs to Kick Around Anymore

The answer to the mountains of paper weighing down businesses worldwide is a key part of the digital workforce revolution.
Say hello to the humble PDF. 
Often ignored and generally disrespected, the PDF is gaining new cachet in the enterprise.

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You Won’t Have PDFs to Kick Around Anymore


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Avoid the Headaches: Your Community Migration Playbook

June 29, 2016 – 7:51 pm

Avoid the Headaches: Your Community Migration Playbook

In a few short years communities have transformed from a misunderstood and undervalued tool to a strategic part of a company.
During those ensuing years, many organizations have successfully deployed communities to replace legacy portals, extranets and intranets to serve either — or both — internal and external audiences.

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Avoid the Headaches: Your Community Migration Playbook


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Listen, Analyze, Act: The Foundation of Great Customer Experience

June 29, 2016 – 7:20 pm

Listen, Analyze, Act: The Foundation of Great Customer Experience

The cat is out of the bag. Customer experience is a key business differentiator. 
It’s quickly becoming a priority, as companies champion slogans such as “We treat you like you’d treat you,” “It’s everywhere you want to be” and “Be your way.” 
According to

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Listen, Analyze, Act: The Foundation of Great Customer Experience


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