This Seattle Startup Wants to Calm the Angry Customer

February 27, 2015 – 7:28 pm

Seattle-based Spot Survey wants to make friends with those angry, demanding customers who tweet, post and rant on social media. 

Well, not exactly. It actually wants to engage with the companies these customers patronize — and help them respond fast and effective enough to avoid the social, reputation-damaging rants.

It’s a technology born out of a weekend technology competition in Seattle, where techies come to compete for quickest-churned product. Now Spot Survey has launched a platform designed to help businesses prevent bad online reviews by getting real time, actionable customer feedback. It primarily uses SMS (text messaging) and website URL technology.

“This product helps businesses scale and automate real time feedback collection,” Andy Karuza, chief marketing officer and co-founder of Spot Survey, told CMSWire. “This helps business owners and managers save time and money because they don’t have to organize and manually collect and analyze customer feedback.”

But it can also save the brand’s reputation, he said.

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A Primer on Cloud Options

February 27, 2015 – 7:10 pm

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The question for most organizations today is not if they will be moving all or part of their business to the cloud, but when and how. Agility is the name of the game as the demands of an ever-growing global workforces become greater, and a move to the cloud just makes sense — technologically and for the business.

The advantages of taking your business operations into the cloud have been well-documented: high levels of scalability, a decrease in IT costs and a mobile work environment that allows your employees to plug in and be productive from anywhere. For productivity, most businesses are choosing between two options — Software as a Service (SaaS) and Infrastructure as a Service (IaaS) — while some turn to Platform as a Service (PaaS) to create software that is then delivered over the Web.

So how should you decide as a business which setup is best for you? Let’s look at the options.

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A Primer on Cloud Options


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Doreen Lorenzo: What a Cat Herder Can Teach You About Leadership

February 27, 2015 – 6:20 pm

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Doreen Lorenzo is a little quirky – and not just because she lives in Austin, Texas, the city that embraces weird like no other. Her eccentricity is mostly professional (with a nod to the fact she describes herself as a kitten herder on Twitter.)

But here is the bigger bit of quirkiness: From 2013 to 2015 Lorenzo was President of New York City-based Quirky, where she oversaw product development and operations for this fast-growing invention company.

Before that, she spent 16 years at frog design, a San Francisco-based product design and brand strategy company. For seven of those years, she was the company president, driving strategy, overseeing worldwide operations and delivery, and leading the design firm to record growth.

Beyond kitten herder, Lorenzo is a business leader, advisor to multiple start-ups and a strategic thinker. Her passion: “Helping creative people succeed.”

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Docurated Content Cloud Brings Sales, Marketing Together

February 27, 2015 – 6:05 pm

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The discord between sales and marketing is alive and well, but a new solution is trying to put the two on the same page through relevant content. The right content can be the difference between making or breaking a sale. And while a number of technologies can deliver using manual input, Docurated released a solution this week which it claims can do so automatically.

According to Alex Gorbanksy, CEO of Docurated, Content Cloud sits in Salesforce and uses content input from existing repositories to automatically offer sales people — even those who are mobile — the right content to close the best deals.

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Digital Disruption’s Unglamourous Side: Digital Governance

February 27, 2015 – 4:44 pm

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Most global enterprises look to digital transformation as the only way to remain competitive. They also view it as an opportunity to increase multi-channel customer engagement while reducing IT infrastructure costs.

But some enterprises are slow to adapt to today’s technological evolution. While the idea of flying cars is a ways off, the idea of implementing cloud applications and big data analytics shouldn’t be just as far-fetched. A number of reasons explain why some still live in the offline ages, one of the bigger ones being lack of understanding. Why fix what isn’t broke?

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Digital Disruption’s Unglamourous Side: Digital Governance


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