News Bites: New Words on Google Analytics, Telerik Tries Open Source, More

April 18, 2014 – 1:45 pm

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And now, the news … Google Analytics provides a single view, Telerik open sources UI tools and launches newest Sitefinity and WebDam refreshes its platform and mobile app.

Plus, Ektron unveils a new content marketing platform and Gmail trials a new Grid View for promotions.

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News Bites: New Words on Google Analytics, Telerik Tries Open Source, More


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Add RSS To Increase Touch Points

April 18, 2014 – 1:00 pm

Would you like to reach your site visitors again and again after they visit your blog?

One way that businesses and organizations can increase readership of their blog posts and the touch points they have with visitor after the visit is by encouraging those visitors to subscribe to get new post alerts via email.

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Add RSS To Increase Touch Points


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Your Crib Sheet for Microsoft’s World of Data

April 18, 2014 – 1:29 am

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When Microsoft CEO Satya Nadella and his data team took the stage in San Francisco on Wednesday to talk about the company’s strategy, they used a few terms that are not yet in the vernacular. But they soon will be.

And while you’re certainly welcome to figure out what they are and, more importantly, what they mean once you hear them, we figure that, at least some of readers, will want to be among the first to use them.

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Your Crib Sheet for Microsoft’s World of Data


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5 Minutes with Vala Afshar

April 18, 2014 – 1:00 am

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Ask three marketing executives to define “social business” and you’ll get three different views.

One may see the potential of using the big data of social media to enhance the customer experience. Another explains how collaborative social tools like Yammer enhance productivity. Some may see social business as a way to enhance brand. And they all may be right in the context of their own experience.

One thing upon which they would probably all agree upon is that we’re just beginning to understand social business. To help shed light on the topic, we contacted Vala Afshar, co-author of The Pursuit of Social Business Success.

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5 Minutes with Vala Afshar


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Mondelez VP Offers Food for Thought on Empowering Customers

April 17, 2014 – 8:30 pm

Connecting with Bill Sobel

Mondelēz International may not be a household name, but its brands are. Think belVita Breakfast Biscuits, Cheese Nips, Chips Ahoy! Cookies, Chiclets chewing gum — and the seasonally appropriate Cadbury Creme Egg.

As vice president of global media and consumer engagement at Mondelēz, Bonin Bough knows them all. But he knows even more about mobile, social and using both to reach and empower customers. He’s been described as a leader of the digital marketing revolution —”integrating mobile and social into all marketing campaigns and embarking on the next wave of social – empowering consumers to socially endorse products they love.”

At Mondelēz, he’s responsible for leading and developing partnerships and omnichannel customer experiences that span all forms of media.

A magazine fanatic and Lego advocate, Bough is Twitter champ, with more than 14 thousand followers. He co-authored the 2010 book Perspectives on Social Media Marketing and has been recognized as one of business’ hottest rising stars on lists complied by Fortune, Fast Company, Ebony and The Internationalist.

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Mondelez VP Offers Food for Thought on Empowering Customers


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