Sunny Days: Hyatt Credits OpenText Cloud for ‘World Class’ Intranet

March 30, 2015 – 7:00 pm

2015-30-March-cloud and sun.jpg

Mike Cohen remembers the early days of the Hyatt Hotels “internal portal” about 10 years ago.

Sometimes he tries to forget them.

The hotel chain’s director of communications systems recalled a small internal portal that grew into a company-wide collection of HTML pages.

And you needed to work with an IT administrator to produce content.

“It lacked the ability to search for information and didn’t give people the ability to share content or collaborate with other individuals,” Cohen said during a CMSWire webinar last week.

So, Hyatt went to work.

The result? A better intranet at the Chicago-based hotel chain — and a 500 percent increase in intranet use among its 75,000-employees over the last five years.

The improved intranet today is powered by Waterloo, Ontario-based provider OpenText’s cloud infrastructure. Hyatt partnered with OpenText a couple years ago because of its upgrade help, licensing model, content management experience and 24/7 support Hyatt needed as intranet use increased.

Read full story…


Follow us on Twitter

Join free newsletter

View upcoming events

Find a new job

See the original post:
Sunny Days: Hyatt Credits OpenText Cloud for ‘World Class’ Intranet


Tags: , , , , , , , , , , , , , , , , ,

Are You Ready for Market Consolidation and MarTech Spending?

March 30, 2015 – 6:59 pm

2015-30-March-Starting-Line.jpg

Foundation Capital General Partner Ashu Garg predicts that over the next 10 years, marketers will spend 10 times what they currently spend on marketing technology. Specifically, he wrote in “MarTech and the Decade of the CMO,” that the $12 billion that CMOs currently spend on martech will grow to $120 billion by 2025.

For CMOs, this shouldn’t come as a surprise. We all know that the need for organizations to drive superior customer experiences is greater than ever. Brands need to be personal and contextual, while at the same time being efficient and finding new ways to innovate and differentiate.

Read full story…


Follow us on Twitter

Join free newsletter

View upcoming events

Find a new job

Go here to read the rest:
Are You Ready for Market Consolidation and MarTech Spending?


Tags: , , , , , , , , , , , , , , , , ,

When 2 Worlds Collide: Marketing, IT Come Together at #MarTech

March 30, 2015 – 4:30 pm

2015-30-March-worlds-collide.jpg

The best products or services are only as good as the tools you have to market them effectively. That’s a simple business reality, and one MarTech — the marketing technology conference — seeks to address.

Promoted as a vendor-agnostic forum, the second MarTech conference will take place tomorrow and Wednesday in San Francisco.

More than 1,000 delegates and 65 exhibiting companies will attend the event. The conference offers insight about marketing technologies and ways to integrate them into marketing strategies and operations

The inaugural MarTech conference was in Boston last year.

Read full story…


Follow us on Twitter

Join free newsletter

View upcoming events

Find a new job

Excerpt from:
When 2 Worlds Collide: Marketing, IT Come Together at #MarTech


Tags: , , , , , , , , , , , , , , , , ,

Why Choose? Mix and Match Tools to Fit Your Digital Workplace Needs

March 30, 2015 – 3:59 pm

2015-30-March-Mismatched.jpg

Traditional intranets, dominated by top-down corporate communications, are seen as outdated, no longer fit for modern, networked organizations. ESNs, so their champions say, are the way of the future — enabling conversation in a way that’s flexible and responsive, aligned with modern ways of doing business. 

But what the debate should really boil down to is what does it take to create a productive digital workplace?

Read full story…


Follow us on Twitter

Join free newsletter

View upcoming events

Find a new job

Excerpt from:
Why Choose? Mix and Match Tools to Fit Your Digital Workplace Needs


Tags: , , , , , , , , , , , , , , , ,

The CMO’s Roadmap for Content Marketing Success

March 30, 2015 – 3:05 pm

2015-30-March-Roadtrip.jpg

Almost every marketing leader will tell you that content is essential to sparking meaningful engagement with prospects and customers. But content marketing as a practice is still evolving — marketing teams don’t have a clear blueprint for how much investment to make or how to determine the ROI.

Success takes exploration, dedication and continuous testing. Content marketing is challenging. It takes time to grow your program into a steady and predictable growth engine.

The CMO plays a critical role in content marketing. We need to guide our teams to adopt an analytical approach and help them determine which topics, types, formats and delivery methods will be most effective. We can help content producers and program managers turn ideas into powerful audience-building campaigns.

Here’s how you can lead your team to success.

Read full story…


Follow us on Twitter

Join free newsletter

View upcoming events

Find a new job

The rest is here:
The CMO’s Roadmap for Content Marketing Success


Tags: , , , , , , , , , , , , , , , , ,