SAP’s Grand Plan to Lead the Digital World

May 26, 2016 – 10:01 am

SAP's Grand Plan to Lead the Digital World

SAP isn’t taking anything for granted. 
Forget that more than $39 trillion dollars flows through SAP-powered applications year.

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SAP’s Grand Plan to Lead the Digital World


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CMSWire Tweet Jam: Where Are We With Predictive Analytics? #CXMchat

May 25, 2016 – 8:09 pm

CMSWire Tweet Jam: Where Are We With Predictive Analytics? #CXMchat

From tarot card readings to fortune tellers, Nostradamus to the Farmer’s Almanac, people have tried to predict the future.
Predictive analytics aims to make forecasting a regular business practice. 
Businesses large and small collect data in an effort to understand and serve their customers.

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CMSWire Tweet Jam: Where Are We With Predictive Analytics? #CXMchat


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Lattice Continues the Big Predictive Analytics Push

May 25, 2016 – 7:13 pm

San Mateo, Calif.-based Lattice Engines launched a new predictive analytics platform to help marketers optimize customer-related workflows.
The announcement — just two days after Bluecore, a data marketing platform for e-commerce brands, released a new predictive analytics offering of its own — reflects strong marketing industry interest in predictive analytics.

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Lattice Continues the Big Predictive Analytics Push


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Demandbase Buys Data Science Firm to Strengthen ABM Platform

May 25, 2016 – 6:52 pm

You could say San Francisco-based Demandbase really listens to its customers. In fact, a customer conversation was a driving force behind the company’s acquisition of a data science company, Spiderbook.
In a blog post, Demandbase CEO Chris Golec recalled hearing about Spiderbook from one of his customers, Host Analytics.

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Demandbase Buys Data Science Firm to Strengthen ABM Platform


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Demandbase Buys Data Science Firm to Stregthen Its ABM Platform

May 25, 2016 – 6:52 pm

You could say San Francisco-based Demandbase really listens to its customers. In fact, a customer conversation was a driving force behind the company’s acquisition of a data science company, Spiderbook.
In a blog post, Demandbase CEO Chris Golec recalled hearing about Spiderbook from one of his customers, Host Analytics.

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Demandbase Buys Data Science Firm to Stregthen Its ABM Platform


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