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This year’s Persuasive Technology conference in Copenhagen — a conference dedicated to

There has been a lot of discussion around what is better, integrated analytics or third party analytics solutions. But the discussion doesn’t start there. It should start with just how well you use your analytics to drive your business decisions and user experience improvement decisions.

And thus our question for you this week is this:

The poll will be open through Sunday, February 14th, so have your say now. Stay tuned for the results of our Top DAM Challenges poll from last week.

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Poll: How Useful is Your Web Analytics Data?

In a continued effort to extol the virtues of the upcoming SharePoint 2010 (news, site) platform, Microsoft created a special competition for seven startups in their BizSpark program. The competition?

Facebook and Google just can’t stop one-upping each other. Late last month Google took a small slice of Facebook’s pie by tossing their Social Search feature into beta, but this week the popular social network took the upper hand with rumors of a fully featured webmail product.

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Facebook to Dominate Webmail with Project Titan?

Underlining what it says is its commitment to open source communities and developers, Oracle (news, site) has just announced the release of a new enterprise pack consisting of a number of certified plug-ins that enable developers to build Java EE and Web Services applications for the Oracle Fusion Middleware platform.

The new Oracle Enterprise Pack for Eclipse supports development with technologies including Database, Java SE, Java EE, Web Services, XML and the Spring Framework, and comes with a new feature called AppXRay, which allows Java developers to work in team settings and reduces run time debugging and code quality.

The bottom line, Oracle says, is that this new pack will provide for shorter, faster release cycles that better keep pace with the underlying open source Eclipse platform, or more simply put — higher quality development in less time.

And the benefits? There are four main ones including:

• Enables WebLogic developers to combine their expertise in Eclipse with the capabilities of Oracle Fusion Middleware.
• It is enterprise ready and includes capabilities that enable the development, assembly, build, deployment, debugging and testing of Java SE, Java EE, Web Service, ORM and Spring applications.
• It plugs into your existing Eclipse app, preserving configuration and customization work.
• Supports multiple platform revisions.

This new enterprise pack is available already, but if you want to find out more you can check out this introductory video, or download it from the Oracle website.