You Can Find a Lot of Good Data in Campaign Tags

August 31, 2015 – 5:56 am

You Can Find a Lot of Good Data in Campaign Tags

Marketing professionals can get so wrapped up in the next big thing that they forget the oldie-but-goodies.
And campaign tags are high on the list of classic hits.

Campaign tags help you understand how customers engage with your digital media.

Tagging 101
The definition of campaign tags is pretty straightforward:

Continue reading…



Follow us on Twitter

Get our newsletter

View upcoming events

Read more from the original source:
You Can Find a Lot of Good Data in Campaign Tags


Tags: , , , , , , , , , , , , , , , , ,

Week in Review: Digital Revolution + Microsoft’s Cloud Search

August 30, 2015 – 7:08 pm

Follow Your Customers Lead
In today’s world of instant communication and gratification, marketers are no longer solely responsible for the creation and distribution of campaigns. They are increasingly responsible for the entire customer experience. Read more.
Top Stories
What got us talking last week:
Customer Experience

CMSWire Opens Registration for its DX Summit

Facebook Leads in Social Referrals – Maybe


Now Google Analytics Lets You Check IoT Data


Can Jet.com Recover from its Affiliate Flub?

Social Business


An Ethical Business is a Better Business


Do Enterprise Collaboration Vendors Hit the Right Notes?


What’s Behind Microsoft Project’s Renaissance


So a PR Guy Cc’d 468 People on a Product Pitch

Continue reading…



Follow us on Twitter

Get our newsletter

View upcoming events

View original here:
Week in Review: Digital Revolution + Microsoft’s Cloud Search


Tags: , , , , , , , , , , , , , , , , ,

Elliott Management Casts a Shadow Over VMworld

August 29, 2015 – 1:22 am

Elliott Management Casts a Shadow Over VMworld

When you see Pat Gelsinger welcome everyone to VMworld Sunday night in San Francisco, don’t be surprised if he looks more like a Survivor contestant than a confident, relaxed CEO.

Continue reading…



Follow us on Twitter

Get our newsletter

View upcoming events

Read the original here:
Elliott Management Casts a Shadow Over VMworld


Tags: , , , , , , , , , , , , , , , , ,

Advertising Co-Op Programs: Obsolete or Just Outdated?

August 28, 2015 – 9:22 pm

Advertising Co-Op Programs: Obsolete or Just Outdated?

Traditional advertising co-op programs are woefully outdated in today’s digital environment, and much too complicated for local businesses to participate in, according to a new study.
Sponsored by Netsertive, The Changing Face of Co-Op Programs also revealed at least $14 million of co-op funding is unused — almost double the

Continue reading…



Follow us on Twitter

Get our newsletter

View upcoming events

View post:
Advertising Co-Op Programs: Obsolete or Just Outdated?


Tags: , , , , , , , , , , , , , , , , ,

Chasing Profitability in Your Contact Center

August 28, 2015 – 8:10 pm

Chasing Profitability in Your Contact Center

Businesses want to increase revenue (no surprises there). And this desire to maximize profitability is driving a new contact center model: the blended contact center. 
Blended contact centers are responsible for both outbound and inbound calls.

Continue reading…



Follow us on Twitter

Get our newsletter

View upcoming events

Read the original here:
Chasing Profitability in Your Contact Center


Tags: , , , , , , , , , , , , , , , , ,