Forget Digital Transformation, Start With Digital Renovation, More News

March 26, 2017 – 6:17 pm

Forget Digital Transformation, Start With Digital Renovation, More News

Everyone talks about digital transformation. You can’t avoid it.
Have you ever considered renovation rather than transformation? 
That’s how Sergio Zyman views it — “digital renovation.” Zyman’s book, “Renovate Before You Innovate,” recommends improving existing tools and practices rather than tossing everything in the trash and starting from scratch. 

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Forget Digital Transformation, Start With Digital Renovation, More News


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Accenture Buys OCTO Technology to Boost Digital Transformation Services

March 24, 2017 – 5:15 pm

Accenture Buys OCTO Technology to Boost Digital Transformation Services

Accenture announced it has bought Paris-based OCTO Technology, a consultancy firm specializing in digital transformation services and software development.
Dublin-based Accenture will fold OCTO into Accenture Digital to “expand (its) digital service offering in France.

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Accenture Buys OCTO Technology to Boost Digital Transformation Services


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Should IT Take a Cue From Ray Kroc?

March 24, 2017 – 3:56 pm

Should IT Take a Cue From Ray Kroc?

In “The Founder,” Michael Keaton plays Ray Kroc, the businessman who took a lowly hamburger stand called McDonald’s and transformed it into an international powerhouse that employs 1.5 million people (making it the second largest private employer in the world) with revenues of $25.4 billion.

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Should IT Take a Cue From Ray Kroc?


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How To Syndicate Your Blog

March 24, 2017 – 2:00 pm

If you have ever tried your hand at blogging then you are already aware it can be more challenging than others may assume. Between all of the brainstorming, research, writing, and editing, you are devoting a lot of time to just one piece of content. While that content is extremely useful, there just may be times when you can’t find the time to create amazing blog posts on a daily basis. This is where content syndication comes into play.

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How To Syndicate Your Blog


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5 Strategies to Achieve Better Brand Recognition

March 24, 2017 – 1:01 pm

5 Strategies to Achieve Better Brand Recognition

While today’s buyer journey has changed dramatically from years past, at least one thing remains the same — either consumers know your brand from the start, or you have to interrupt their buying-decision process to get their attention. 
McKinsey research suggests media fragmentation and product proliferation leads consumers to limit the number of brands they consider at

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5 Strategies to Achieve Better Brand Recognition


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