Can’t You Just Get Along? CIO, CMO = No Strong Bond

August 28, 2014 – 9:44 pm

In a digital world, marketing and IT functions have become inextricably linked. But are the players in each space getting along?

Not necessarily, according to a 2014 Accenture Interactive report  that shows that chief marketing officers (CMOs) and chief information officers (CIOs) don’t always share a strong bond.

To create its 2014 report, “Cutting across the CMO-CIO divide: Digital drives a new wave of collaboration,” Accenture Interactive polled an international group of more than 1,100 senior marketing and IT executives. The results found that while the relationship between these the holders of these two job titles has improved considerably over the past few years, there remains room for improvement.

“While 43 percent of marketers and 50 percent of IT leaders think their relationship with the other has improved over the past year, less than one-quarter (23 percent) of marketers think the level of collaboration between CMOs and CIOs and their organizations is at or approaching the ‘right level’ now,” according to the report.

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Tweets to Treasure: Better Trend Analysis

August 28, 2014 – 7:25 pm

2014-28-August-Sean Goggins and Ian Graves.jpgThere’s something intriguing about wandering anonymously through the day, going wherever you want, doing whatever you want — no questions asked, no calls from the office.

Too bad that rarely happens anymore.

Thanks to social networks like Twitter, a worldwide broadcast of your every move and mood is just 140-characters away. We’ve come a long way since 2008, when many of today’s most tweet-happy users (myself included) complained about their fears of being followed and argued that the minutia of someone else’s life isn’t interesting enough to distract their attention.

Nope, we’ve learned that Twitter really is the gateway to deeper, more meaningful communication — and allows people to more deeply connect, share resources, share online opportunities and collaborate.

And now researchers at the University of Missouri claim they’ve found a way to make Twitter even more useful for those who believe there’s actually a lot of treasure in those tweets.

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Huddle Unveils Secure Publishing Platform

August 28, 2014 – 5:55 pm

Some document management providers have platforms predicated on sharing links. A Huddle official says his company has a “much broader vision.” 

Huddle today unveils its secure publishing platform that comes with a full analytics dashboard and helps enterprises measure, track and interact with the files that they share and publish. These capabilities complement its existing intelligent recommendation engine.

“There are players, such as Dropbox and Box, that are all about sharing links,” Stuart Cochran, CTO of Huddle, told CMSWire. “For these vendors, the link is the key piece of the puzzle. The link can be previewed, downloaded, emailed, etc. Our vision for a secure publishing platform, as compared to just ‘sharing links,’ brings a much broader vision.”

 

 

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Get Ready for the Datapocalypse

August 28, 2014 – 5:50 pm

2014-28-August-Maskatron.jpgToday’s data is bigger, stronger and faster. The increasing complexity of data is pushing organizations toward a tipping point — those that harness its value will excel, those that don’t will fall behind.

But becoming a data-driven organization is no longer just a smart way to build a competitive advantage — it’s a necessity to survive the pending Datapocalypse. As everything from fridges and thermostats to cars and factories produce more and more data, organizations need to be able to quickly analyze and act on it or risk catastrophic damage.

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Microsoft Secures SharePoint Online Data

August 28, 2014 – 4:50 pm

2014-28-august-man-secured-with-rope.jpg

Microsoft has taken another step to secure data in SharePoint Online with the introduction of Data Loss Prevention (DLP). The only thing surprising is that it has taken this long to do it, given that Microsoft already provides DLP for Exchange, Outlook and Outlook Web App (OWA).

However, it wouldn’t make a lot of sense to introduce DLP to SharePoint Online without also applying it to OneDrive.

So Microsoft has gone ahead and done that, too.  With it, users will be able to to search for sensitive content in the enterprise eDiscovery Center, but keep the content where it was originally located.

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