How Neuroscience Boosts Your Sales, More News from CMSWire

August 28, 2016 – 7:03 pm

How Neuroscience Boosts Your Sales, More News from CMSWire

Cynthia Holcomb is rethinking everything we know about sales conversions. The traditional methods of conducting user surveys, analyzing market research and relying on tried-and-true retail methods won’t move the needle enough, she contends. Instead, she suggests the “art and science of preference,” a concept she leverages in the company she founded,  Prefeye.
Prefeye is based on the theory that neuroscience and an understanding of human decision-making can give retailers a much deeper level of insight into buying practices and help them more deeply understand the wants of their customers.  Read more.

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How Neuroscience Boosts Your Sales, More News from CMSWire


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How to Build Better Connections Between Brands & Consumers

August 26, 2016 – 6:21 pm

How to Build Better Connections Between Brands & Consumers

Swarms of people from New York to Sydney are running about, staring and tapping intently at their eye-level phones. They’re playing the hit game Pokémon Go, searching for cute monsters that appear magically in playgrounds and parks.

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How to Build Better Connections Between Brands & Consumers

August 26, 2016 – 6:21 pm

How to Build Better Connections Between Brands & Consumers

Swarms of people from New York to Sydney are running about, staring and tapping intently at their eye-level phones. They’re playing the hit game Pokémon Go, searching for cute monsters that appear magically in playgrounds and parks.

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How to Build Better Connections Between Brands & Consumers


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How to Build Better Connections Between Brands & Consumers

August 26, 2016 – 6:21 pm

How to Build Better Connections Between Brands & Consumers

Swarms of people from New York to Sydney are running about, staring and tapping intently at their eye-level phones. They’re playing the hit game Pokémon Go, searching for cute monsters that appear magically in playgrounds and parks.

Continue reading…

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How to Build Better Connections Between Brands & Consumers


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How to Build Better Connections Between Brands & Consumers

August 26, 2016 – 6:21 pm

How to Build Better Connections Between Brands & Consumers

Swarms of people from New York to Sydney are running about, staring and tapping intently at their eye-level phones. They’re playing the hit game Pokémon Go, searching for cute monsters that appear magically in playgrounds and parks.

Continue reading…

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How to Build Better Connections Between Brands & Consumers


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