Blogging

This past October, we covered the launch of Impelys’s iPublish Central, a self-service e-content delivery platform for publishers. Since then, more than 60 publishers have come aboard, from India to Iceland, for the opportunity to promote their brands and titles by way of viral Web marketing.

CMSWire had an opportunity to speak with Sameer Shariff, CEO of Impelsys about the progress, future and impact of iPublish Central.

Excerpted from:
iPublishCentral Web Publishing Attracts Publishers

Social media is one of the fastest growing marketing areas on the Internet today. It allows marketers and business owners to advertise and market in ways that were unheard of 5-10 years ago. Every major corporation (and many small businesses and start-ups) out there is currently using social media.

The problem inherent with social media is the fact that a proper social media campaign can be extremely time-consuming, very costly and may require a large team of people. Let’s face it — most of us already know that there is an insane amount of sites, software, services and methods out there. A social media campaign can be exhausting. Enter Shoutlet, a tool that makes managing all your social marketing campaigns a snap.

See the original post here:
Shoutlet Makes Social Media Easy

Looking for ways to get its SiteCatalyst solution into the faces of ever more audiences, Omniture, provider of website analytics, announced the SiteCatalyst Widget.

SiteCatalyst is Omniture’s foundation product providing real-time web analytics for website and mobile solutions. They recently added to their product through the acquisition of some assets from search provider Mercado.

The widget enables you to share and publish SiteCatalyst reports, dashboard and bookmarks integrating the content into any type of application. Possibilities include iGoogle, the Google Toolbar, Windows Live websites, Yahoo! Desktop and just about any website or intranet that supports widgets.

Jim Sterne, founder of the eMetrics Marketing Optimization Summit said, “With the SiteCatalyst Widget, Omniture is making Web analytics ubiquitous throughout businesses, allowing them to make more informed decisions.”

A smart move by Omniture as it helps put analytics into the eye of the business without forcing them to go into the full application and figure out how to use it. After all, it is the business who needs to see the information and make decisions related to how their websites are performing.

We wanted to see what a sample SiteCatalyst widget looked like in something like iGoogle or an intranet site, but alas, we are left to our imaginations.

The SiteCatalyst widget is definitely an enterprise offering, something Google should look into for their analytics solution.

See the original post:
Integrate Web Analytics with Your Applications

What happens when you take Web 2.0 tools like blogs, wikis, chat rooms, video conferencing and forums; mix them with a popular open-source CMS and apply this solution to the education environment?

This is exactly what Social Media Classroom (SMC) is doing in hopes of bringing two-way dialogue and interaction to the education field.

Read more:
Social Media Classroom: New Way of Teaching

The more popular Web 2.0 technologies become the smaller they get.

Case in point: Plum, a social media platform company, has launched a new social media platform called Share Space Pro. Considered to be micro-social network, Share Space Pro aims to provide users with a custom social-networking application that can be modified to look and feel like the host site it’s running on.

See the rest here:
Share Spaces: A Plum of a Micro Social Network