Wasting Time Is the Worst Customer Experience

Monday, March 27th, 2017

Wasting Time Is the Worst Customer Experience

Reducing the amount of time a customer has to spend is one of the best ways to improve the customer experience.

The essence of digital is speed. Customers are obsessed with saving time. Those organizations who save customers’ time are like digital magnets.

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Wasting Time Is the Worst Customer Experience



Answers to the AI Questions You’ve Been Too Afraid to Ask

Monday, March 27th, 2017

Answers to the AI Questions You’ve Been Too Afraid to Ask

Worried about the recent surge of artificial intelligence (AI), chatbots and our impending botnet overlords? 
No need. This future tech is here to help, not hinder.
You may have caught wind of the recent news hype surrounding AI, and now you’re wondering, “What’s all this AI stuff about?”
The AI frenzy has

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Answers to the AI Questions You’ve Been Too Afraid to Ask



Should IT Take a Cue From Ray Kroc?

Friday, March 24th, 2017

Should IT Take a Cue From Ray Kroc?

In “The Founder,” Michael Keaton plays Ray Kroc, the businessman who took a lowly hamburger stand called McDonald’s and transformed it into an international powerhouse that employs 1.5 million people (making it the second largest private employer in the world) with revenues of $25.4 billion.

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Should IT Take a Cue From Ray Kroc?



5 Strategies to Achieve Better Brand Recognition

Friday, March 24th, 2017

5 Strategies to Achieve Better Brand Recognition

While today’s buyer journey has changed dramatically from years past, at least one thing remains the same — either consumers know your brand from the start, or you have to interrupt their buying-decision process to get their attention. 
McKinsey research suggests media fragmentation and product proliferation leads consumers to limit the number of brands they consider at

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5 Strategies to Achieve Better Brand Recognition



Baby You Can Drive My Car: The Business Benefits of Autonomous Driving

Friday, March 24th, 2017

Baby You Can Drive My Car: The Business Benefits of Autonomous Driving

I’ll admit it — the wait for autonomous vehicles is becoming excruciating. Even before a generation of auto fans like myself grew up watching Knight Rider, our parents dreamed of flying around with Dick Van Dyke in the car from Chitty Chitty Bang Bang.

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Baby You Can Drive My Car: The Business Benefits of Autonomous Driving