Why Brands Should Learn to Tell Better Stories

Thursday, March 23rd, 2017

Why Brands Should Learn to Tell Better Stories

Part one of a two-part series.
The art of engaging with users using your own brand’s story is, appropriately, known as brand storytelling.
It shouldn’t be confused with the story of how a brand was established or the hardships you faced when you just started. 

Developing Strong Brand Images

Instead,

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Why Brands Should Learn to Tell Better Stories



Adobe Sensei’s AI Framework Adds ‘Data Intelligence’

Thursday, March 23rd, 2017

Adobe Sensei's AI Framework Adds 'Data Intelligence'

LAS VEGAS — Adobe’s new artificial intelligence (AI) framework integrated into its Adobe Experience Cloud can help marketers tell a better customer story because they can capture trillions of transactions and turn them into data intelligence.
Fred Faulkner, group marketing director for Adobe partner ICF Olson, shared that sentiment

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Adobe Sensei’s AI Framework Adds ‘Data Intelligence’



Evergage Trolls Adobe Summit in Las Vegas

Thursday, March 23rd, 2017

Evergage Trolls Adobe Summit in Las Vegas

LAS VEGAS — Enterprise technology companies sometimes revert to passive-aggressive mentions of their competitors, usually leaving out names.
Evergage’s tactics here outside the Venetian Hotel during fellow MarTech provider Adobe’s annual digital marketing conference were nowhere near passive … just a whole lot aggressive.

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Evergage Trolls Adobe Summit in Las Vegas



Pegasystems Adds AI to Pega Sales Automation

Thursday, March 23rd, 2017

Pegasystems Adds AI to Pega Sales Automation

Pegasystems is adding artificial intelligence (AI) to Pega Sales Automation product.

The announcement comes two weeks after the Cambridge, Mass.-based business process and customer relationship management vendor added AI and robotic automation capabilities to its customer relationship management (CRM) offerings.

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Pegasystems Adds AI to Pega Sales Automation



Who Owns Your Company’s Data?

Wednesday, March 22nd, 2017

Who Owns Your Company's Data?

Gartner predicted in 2012, that by 2017 CMOs would outspend CIOs on IT.  
The prediction was right on the money. 
Marketing and advertising technology budgets have continued to rise in the years following the prediction, according to a 2016 survey by the research firm.

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Who Owns Your Company’s Data?