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Posts Tagged ‘web-engagement’

Buddy Media Overcomes ‘Anarchy’ of Social Media With New API, Mobile CMS

Thursday, May 17th, 2012

Buddy Media Issues Enhancements To Overcome ‘Anarchy’ of Social MediaLike many voices at a party, the many kinds of social media conversations all compete for attention. To help deal with what it describes as the “anarchy” of social media marketing in many agencies, social enterprise software provider Buddy Media is announcing major enhancements to its social marketing suite.

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Buddy Media Overcomes ‘Anarchy’ of Social Media With New API, Mobile CMS

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Forrester Wave for Interactive Attribution: Google, IBM, Adobe Make the Grade

Friday, May 4th, 2012

Thumbnail image for forrester-logo.jpgBig data is forcing marketers to evolve, but big vendors in the key interactive marketing space are still leading the way, according to the new Forrester Wave: Interactive Attribution Vendors , Q2 2012 report.

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Forrester Wave for Interactive Attribution: Google, IBM, Adobe Make the Grade

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Google Killing PostRank.com and PostRank Analytics on 1 May

Friday, April 27th, 2012

postrank_logo.PNG The last post has blown for PostRank, with the company confirming the “sunsetting” of its popular social media analytics service, which Google brought last June, with users being advised to switch to Google Analytics instead.

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Google Killing PostRank.com and PostRank Analytics on 1 May

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Google Shakes Up Brand Marketing Metrics with Active View Initiative

Friday, April 20th, 2012

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As brands move online, they want better metrics than just hits and ad clicks. Google is stepping in with a new initative under the DoubleClick banner called the Brand Activate Initiative.

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Google Shakes Up Brand Marketing Metrics with Active View Initiative

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Tealeaf CX Mobile Brings Customer Experience, Usability to Mobile

Wednesday, March 28th, 2012

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Great product

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