As the quest to understand Web analytics continues, Omniture (news, site) is doing what they can to provide the answers. Their recent partnership with Kampyle, a company specializing in customer feedback, is one of the latest attempts.
Web analytics is a hot discussion topic these days — you can’t move forward and embrace your customers if you can’t measure the choices they are making. One area of this industry that is taking on a major role is the mobile web. And Semphonic, an independent web analytics consultancy firm, is demonstrating just how important is has become.
The company has hired former Nokia Head of Analytics, Greg Dowling, to be their new Vice President. Dowling, a fifteen year industry veteran, has extensive experience in mobile measurements and enterprise analytics. Not only has he worked for Nokia, he was also
If coffee is for closers, then Sitecore (news, site) is certainly jacked up on caffeine. The .NET Web CMS software company had a superb 2009, with more than 40 percent revenue growth resulting from developments such as the release of their Online Marketing Suite, an updated Intranet Portal, and much global expansion.
FatWire’s (news, site) first move of 2010? Analytics, baby. The Web Experience Management provider has gone and integrated Google Analytics into their FatWire Content Server for easy (and free!) website success tracking.
Saying there’s been a lot about web analytics of late is an understatement. After several fresh sandboxes, shocking acquisitions and curious new approaches, we think it’s safe to say that 2009 will go down as the year that jump-started our understanding of these data.
Webtrends (news, site) is taking the delivery reinvention route, highlighted back in August by their release of Webtrends Analytics 9, a platform that likes to tell stories, literally. The company is taking it a step further by adding real-time alerts and updates via popular vehicles like e-mail, Twitter, RSS and even an iPhone app. Welcome to yet another way to stay constantly connected.
