Regardless of the global economic uncertainty, online advertising is not going anywhere.
Why? One word: analytics.
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Crazy Egg Gets an Update, Drops Free Trial
Looking for ways to get its SiteCatalyst solution into the faces of ever more audiences, Omniture, provider of website analytics, announced the SiteCatalyst Widget.
SiteCatalyst is Omniture’s foundation product providing real-time web analytics for website and mobile solutions. They recently added to their product through the acquisition of some assets from search provider Mercado.
The widget enables you to share and publish SiteCatalyst reports, dashboard and bookmarks integrating the content into any type of application. Possibilities include iGoogle, the Google Toolbar, Windows Live websites, Yahoo! Desktop and just about any website or intranet that supports widgets.
Jim Sterne, founder of the eMetrics Marketing Optimization Summit said, “With the SiteCatalyst Widget, Omniture is making Web analytics ubiquitous throughout businesses, allowing them to make more informed decisions.”
A smart move by Omniture as it helps put analytics into the eye of the business without forcing them to go into the full application and figure out how to use it. After all, it is the business who needs to see the information and make decisions related to how their websites are performing.
We wanted to see what a sample SiteCatalyst widget looked like in something like iGoogle or an intranet site, but alas, we are left to our imaginations.
The SiteCatalyst widget is definitely an enterprise offering, something Google should look into for their analytics solution.
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Integrate Web Analytics with Your Applications
The team over at Google has come out with some enhancements to the Google Analytics software designed with the enterprise in mind. They claim they have been listening to our needs and that this is the biggest update to the analytics software to date. But is it enough to ward off the threat the Yahoo has brought on? Let’s take a look at the updates and see.
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Is Google Analytics Really Enterprise Ready?
Gartner analyst Adam Sarner has new research that states that 50% of all Social Media campaigns will fail. Didn’t we hear something similar to this before when a study by Deloitte informed us that social networking was a waste of money? What is the real story here — are marketing departments trying to fit social media into a traditional marketing bucket or is social media marketing just a lot of hype?
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Social Media Marketing: All Hype and No Substance?
Well, one analyst believes so. Those involved with the Web 2.0 industry are in trouble, according to Oliver Young, a Forrester Research analyst. He believes that the supply of Web 2.0 service applications is becoming too great, and that prices will decline as a result. As if that didn’t sound bad enough, pricing is one of the few aspects left to compete with.
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Web 2.0 Implosion Imminent?
