Why Brands Should Learn to Tell Better Stories

Thursday, March 23rd, 2017

Why Brands Should Learn to Tell Better Stories

Part one of a two-part series.
The art of engaging with users using your own brand’s story is, appropriately, known as brand storytelling.
It shouldn’t be confused with the story of how a brand was established or the hardships you faced when you just started. 

Developing Strong Brand Images

Instead,

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Why Brands Should Learn to Tell Better Stories



Pegasystems Adds AI to Pega Sales Automation

Thursday, March 23rd, 2017

Pegasystems Adds AI to Pega Sales Automation

Pegasystems is adding artificial intelligence (AI) to Pega Sales Automation product.

The announcement comes two weeks after the Cambridge, Mass.-based business process and customer relationship management vendor added AI and robotic automation capabilities to its customer relationship management (CRM) offerings.

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Pegasystems Adds AI to Pega Sales Automation



Who Owns Your Company’s Data?

Wednesday, March 22nd, 2017

Who Owns Your Company's Data?

Gartner predicted in 2012, that by 2017 CMOs would outspend CIOs on IT.  
The prediction was right on the money. 
Marketing and advertising technology budgets have continued to rise in the years following the prediction, according to a 2016 survey by the research firm.

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Who Owns Your Company’s Data?



Email Isn’t the Enemy, The Fight For Our Limited Attention Is

Wednesday, March 22nd, 2017

Email Isn't the Enemy, The Fight For Our Limited Attention Is

Is email really a scourge that needs to be eradicated? 
If you read the popular business press in the last few weeks, you just might think so.
A recent Wall Street Journal article, “Beware Collaboration-Tool Overload,” quotes an enterprise IT manager boasting that by adopting the new Microsoft

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Email Isn’t the Enemy, The Fight For Our Limited Attention Is



IntelligenceBank Offers 7 New Features in Major Release

Wednesday, March 22nd, 2017

IntelligenceBank Offers 7 New Features in Major Release

IntelligenceBank released a major upgrade to its digital asset management (DAM) system that aims to give marketers more ways to connect, monetize and manage the production of creative content.

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IntelligenceBank Offers 7 New Features in Major Release