Democratizing BI to Give SMBs Access to Complex Data Analytics

Friday, February 17th, 2017

Democratizing BI to Give SMBs Access to Complex Data Analytics

Business intelligence has earned itself a snobby reputation.
For non-enterprise organizations or — in my case — as a marketer, that reputation has led to both technophobia as well as an aversion to big data.

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Democratizing BI to Give SMBs Access to Complex Data Analytics



3 Ways to Convert More People to Customers

Thursday, February 16th, 2017

3 Ways to Convert More People to Customers

Marketers dream of converting people who browse to paying customers, but it’s no easy goal to accomplish.
Research shows only about 22 percent of businesses have achieved their desired conversion rates, which is a serious problem.
It all comes down to effective marketing strategies.

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3 Ways to Convert More People to Customers



How Voice-Based AI Improves the Digital Workplace

Thursday, February 16th, 2017

How Voice-Based AI Improves the Digital Workplace

Voice-based artificial intelligence (AI) has gone from obscurity to near ubiquity.
My first experience using the technology was in the late 1990s on a PC that boasted a fraction of the computing power available on an Apple Watch today.

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How Voice-Based AI Improves the Digital Workplace



Employees Don’t Need Workplace Tools to Be Fun, Just Efficient

Thursday, February 16th, 2017

Employees Don't Need Workplace Tools to Be Fun, Just Efficient

Let’s face it: work isn’t cool.

Organizations have been trying for years to increase employee adoption of tools — and make work fun in the process — by incorporating gamification into the work environment. 
Gamification hasn’t increased employee engagement and motivation the way way organizations hoped it would.

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Employees Don’t Need Workplace Tools to Be Fun, Just Efficient



Programmatic’s 3rd Wave: Will Publishers & Brands Get it ‘Just Right’?

Thursday, February 16th, 2017

Programmatic's 3rd Wave: Will Publishers & Brands Get it 'Just Right'?

Programmatic. So much promise. Such a dubious reputation.
Is it killing the industry it was supposed to revitalize? Or simply a great partial solution in need of further refinement?
Love it or hate it, programmatic isn’t going anywhere. In fact, the latest estimates from Zenith’s Programmatic Marketing Forecasts project a

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Programmatic’s 3rd Wave: Will Publishers & Brands Get it ‘Just Right’?