Blogging

Advertising within streaming media is now as easy as one, two, three — 3ple Media, that is.

Mobile Multimedia specialist, 3ple-Media, has enhanced its Mercury mobile multimedia platform to include embedded advertising into mobile video clips and video streams.

Using “pioneering functionality”, pre-roll, post-roll and in-stream advertising can be inserted into mobile video through a customizable and interactive platform. By linking within advertisements, users can continue to experience mobile multimedia, via mobisites, new video streams or an SMS/MMS push.

Bringing Interactive Mobile Video Advertising on Stream

User comments seem to be a hot topic as of late. Much of it related to why newspapers should either eliminate or enhance them.

In a recent article on Gawker.com, it was strongly suggested that comments should be rid of altogether, citing that “newspapers have more important things to do than worry about comments” and that blogs are “not equipped to regularly break the news.”

They don’t think that the comments a published story garners adds anything to the content, nor do they help to engage a discussion among readers. Though they do find value in the blogs hosted by reporters, they argue that the comments posted by users do nothing more than expose the ignorance of readers and had they been submitted as letters to the editor, they would never been published in the first place.

An interesting point of view for a media site dedicated to commenting on the behaviors of others. And a perspective with which Editor & Publisher differs.

Original post:
Should Newspapers Eliminate User Comments?