Blogging

Retailers are an extremely lucky bunch right now — the stock market crash really isn’t good for the bottom line, but the Christmas holiday season might just keep them in the black, assuming that people are feeling cheery enough to part ways with their hard-earned cash this winter season.

A recently conducted survey by Aberdeen, a Harte-Hanks company, of 100 enterprises has determined that 55% of leading retailers are feeling the need to counter the selling strategies of competition amidst holiday pressure. Furthermore, 50% of these companies think that advanced online tools are part of the solution — dynamic Web content management is believed to play a significant role.

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Retailers Turn to Dynamic Content Management