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It wasn’t long ago, when SDL Tridion announced a partnership with WebTrends to improve its online web metrics value proposition. Now they have another partnership.

This new arrangement is dangerously close, yet somewhat different. While WebTrends is tasked with integrating their analytics package with SDL Tridion R5 CMS, Unica will take care of another niche - enterprise marketing management.

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SDL Tridion Foregoes Its Own Module in Favor of Unica

It wasn’t long ago, when SDL Tridion announced a partnership with WebTrends to improve its online web metrics value proposition. Now they have another partnership.

This new arrangement is dangerously close, yet somewhat different. While WebTrends is tasked with integrating their analytics package with SDL Tridion R5 CMS, Unica will take care of another niche - enterprise marketing management.

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SDL Tridion Foregoes Its Own Module in Favor of Unica?

What is Tridion? Or is it Trillian, Trideon or Tridian? What can we say, it’s tough being a Euro web content management vendor in the U.S. market.

After conquering most of Europe, SDL Tridion started its Web CMS quest in the U.S. in 2006 with their flagship CMS product — R5 — an offering that has received accolades from such critics as analyst firm, Gartner. R5 comes with a myriad of standard Web CMS features, like inline editing using SiteEdit and some unique functionality such as the Translation Manager.

This Quick Take Review is an overview of SDL Tridion R5.2 with a detailed summary, full of “meat,” at the tail end of this article.

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Quick Take Review: SDL Tridion R5 Web Content Management System

WebTrends Inc., a top provider of web analytics and online marketing solutions, has teamed up with Web CMS provider SDL Tridion in order to make online analytics and WCM integration easier and more effective than ever. Their solution is called WebTrends Enabler, and it allows marketers to easily synchronize with their online analytics and Web CMS with a little bit of tagging code.

Source:
WebTrends Provides Integrated Analytics to SDL Tridion CMS