It can be difficult to find blog results in a standard search. Only those that are very highly ranked and keyword optimized show up in the top ten. Which leaves a whole lot of popular blogs out in the cold….unless you use a blog search engine to find them. And used correctly, is a great [...]
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Using Blog Search Engines to Increase Visibility
At the end of 2008, Technorati released its report about the Blogosphere. Overall, the consensus was that business blogging is a trend that is here to stay. With more than 900,000 blog posts written daily, bloggers are generating content at a rapid speed. This comes as no surprise to people within the blogging industry…we knew [...]
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Blogging Continues to Grow According to Technorati
Blog search company Technorati announced Tuesday that it has laid off six employees and will cut salaries by 10 percent to 15 percent for the rest of its workforce, which after the layoffs, now number 45.
Responding to what he believes is a worsening economic climate, Technorati CEO Richard Jalichandra said in a blog post that deciding to lay off employees was difficult because of the “high performers who have worked long hours to get us where we are now. They’re also friends, and we’re very sad to see them go.” He claims that Technorati needed to become a “leaner” organization to confront 2009’s challenges.
Layoffs aside, Jalichandra reassured readers that Technorati is performing well and its future is bright. The layoffs, Jalichandra claims, are an effort to ensure that Technorati’s hope for success becomes more likely.
“In spite of these challenging times, Technorati’s prospects haven’t changed, and in fact, have never been brighter,” Jalichandra said. “In the past year, we’ve launched several very promising initiatives, and our business has grown significantly. Our overall strategy is not changing, however, the economy has changed dramatically so we’re adjusting to meet it.”
Technorati wouldn’t say who was laid off from the company, but it did say that two of the employees who lost their jobs were executives.
For a listing of other layoffs in the tech sector, check out our Layoff Scorecard.
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Technorati trims workforce, cuts pay
Things haven’t been so hot over at blog search company Technorati ever since Google debuted its Google Blog Search tool. But the company has kept going, and on Wednesday announced that it has launched its ad platform in an alpha test, after acquiring start-up AdEngage to power it.
In June, Technorati launched “Technorati Media,” an ad network that now has about 45 participating Web sites. With AdEngage, which uses the now-common “self-service” model, advertisers can buy ads in the Technorati Media network directly. The new network, the company says, will be called Technorati Engage.
“Our goal all along has been to open up something that works for everyone, and that is ideally suited to the ‘long tail.’ While the audiences here are smaller, the levels of engagement, influence and audience expertise are exponentially higher,” said Technorati CEO Richard Jalichandra in a release Wednesday. “It’s also been an incredibly challenging space for advertisers to target and buy. With Technorati Engage, advertisers can very easily achieve the necessary levels of targeting and critical mass.”
In the past two years, Technorati has made a number of small acquisitions, like news aggregator Personal Bee and the “online magazine” Blogcritics. AdEngage itself, which has been serving ads on participating sites since 2004, will continue to exist on its own as well.
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Technorati makes another acquisition, launches ad platform
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Americans want a Warren Buffet type deal as payment for their mortgage bailout
