Blogging

Many of today’s corporate environments are embracing enterprise CMS solutions as a way to disseminate and share information amongst workers and workgroups. Microsoft SharePoint is a popular choice because it aligns well with an existing Microsoft-powered network and project groups’ workflow. However, according to new research from Courion, companies who are deploying SharePoint are doing so in a manner that might be putting crucial data at risk.

Continued here:
SharePoint Security Concerns Simply a Lack of Governance?

If you’ve ever wondered what keeps companies from implementing effective enterprise email management solutions, look no further.

MessageGate, a company that works to facilitate Enterprise email risk management through email controls, has released the results of a survey that sought to highlight the limitations of existing email management and security solutions. The Network WorldBusiness Intelligence survey revealed a growing gap in enterprise email management solutions, which as a result are hindering compliance measures in the face of growing regulatory mandates.

Recently, we had the opportunity to talk with MessageGate’s Vice President of Marketing and Business, Chris Bradley about the survey results and their implications among enterprise email management.

Originally posted here:
Survey Reveals Non-Compliance; MessageGate Offers Solutions

Need more proof that the majority of enterprises aren’t prepared to handle email archiving and eDiscovery? ARMA International conducted a survey of its members on behalf of CA, Inc., and found many are still using manual processes for records management.

Go here to read the rest:
ARMA Survey on Records Management Woes

CGOC, a practitioners’ forum focused on records retention and preservation practices, and Huron Consulting Group, a provider of financial and operational consulting services, released the results of a “first-of-its-kind survey” on legal holds and eDiscovery practices.

The survey focused on corporate practices for preserving information in litigation, identifying custodians of data, communicating legal holds, interviewing custodians and collecting potentially relevant data.

Read the original:
Survey Links eDiscovery Risks to Holds Processes

Let’s face it, we’re experiencing more than “interesting” economic times, especially those with a marketing responsibility in-house and at agencies.

To tap in to the stream of marketing-savvy collective wisdom online, we reached out to our network with a top internet marketing tactics poll for the next 6 months. Over 400 business marketers responded, making this the most popular poll Online Marketing Blog has run to-date. Readers were asked: What 3 internet marketing tactics will you emphasize most in the next 6 months?

Here are the results of the poll:

• Search engine optimization (36%, 149 Votes)
• Blogging (33%, 134 Votes)
• Pay per click (26%, 107 Votes)
• Email marketing (22%, 89 Votes)
• Social networking (Facebook, LinkedIn) (21%, 86 Votes)
• Blogger relations/blog PR (14%, 56 Votes)
• Microblogging (Twitter, Plurk, Jaiku) (11%, 47 Votes)
• Affiliate marketing (11%, 47 Votes)
• Advertorial (NewsForce, AdFusion) (10%, 40 Votes)
• Video marketing (7%, 29 Votes)

Search engine optimization, blogging and PPC taking the top 3 spots shouldn’t be too much of a surprise, although I wouldn’t have called them in that order.

One surprise is that “Corporate Web Site” received only 7% of the votes. An even more interesting result was that Advertorial was in the top ten. While AdFusion certainly falls in the advertorial category, NewsForce doesn’t consider itself advertorial, but rather “paid PR”. I personally don’t see the difference at the category level.

I suspect if “social media” had been presented as a single category, it would have garnered the top spot since social media tactics involve 5 of the top ten.

What do these poll results mean for internet marketers? First, SEO has achieved a comfort level for most marketers. Contrary to some mainstream media characterizations, search engine optimization is a high impact, high value tactic for reaching customers online.  Actually, search is about customers reaching/seeking companies, not the other way around.  With SEO, it isn’t a matter of “Should we?” it’s a matter of, “What’s stopping you?”.

Personally, I think those that incorporate long term engagement strategies via social media  rather than short online campaigns with definitive start/end dates will realize continued growth in their marketing programs regardless of the economic situation.  Social media tactics occupy 5 of the top ten spots. Social media is an ongoing relationship of listening, engaging and “giving to get”.

Search engine optimization factors into many aspects of social media (think keywords and tags!) along with being a highly effective tactic on it’s own.  Many of the marketers taking this poll realize that and have responded accordingly.

Do you agree that SEO should be online marketers’ top internet marketing tactic over the next 6 months?

Thank you to all the readers of Online Marketing Blog, our Twitter, Facebook and LinkedIn networks for taking the poll!

You can see the poll with all 41 internet marketing tactics listed here.

Sponsored By: Blogwell San Jose Oct 28 How Big Companies Use Social Media

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