Blogging

One of the biggest question we recieve from clients and potential clients is along the lines of “How do we measure our ROI” or “How do we know the campaign is working?”  This is definitely the largest gap in social media marketing right now.  However with a little bit of ingenuity you can pull some […]

See the rest here:
Measuring the success of a Social Media Marketing Campaign

When running a successful social media campaign one of the most time consuming aspects is keeping all of the accounts synced and updated.  It is vital in the world of social media marketing to provide a clear and consistent voice across all platforms you’re involved in.  In larger campaigns this can easily top 20 or […]

Here is the original:
Hellotxt - essential for social network management

Someone recently forwarded me the Vyatta newsletter. Vyatta provides open-source router and firewall solutions. Intriguing in and of itself, but in addition, the company does an exceptionally creative job of marketing.

The newsletter is nicely put together, with important news at the top (they get PR), a silly but probably effetive free offer about half way down on the right side (they get humor) and links to their Facebook and LinkedIn groups (they get social networking).

What really caught my attention, however, was the link at the bottom to Vyatta Ads Not Fit for Print. This would have been a $200,000 web page if an agency produced it, but by developing it in “open source” fashion through input from their users, they (presumably) slashed that cost significantly.

Nice.

*****

Contact Tom Pick: tomATwebmarketcentralDOTcom

See original here:
Vyatta - Extremely Creative B2B Marketing

What exactly, does Web 2.0, social media and even SEO have to do with public relations? Everything!

You’d be hard pressed to find any modern public relations agency practice that isn’t researching or already implementing a digital PR strategy including search engine optimization, blogging/blogger relations and social media. The winds of change are here and many Public Relations practitioners are scrambling to adjust to the opportunities presented by shifts in both consumer and journalist behavior online.

Look no further than popular Public and Media Relations conferences like PRSA International or some of the Bulldog Reporter events to see exactly how the PR industry is making a concerted effort to educate itself on how to adjust to new opportunities with Web 2.0., SEO and social media.

The Point of Connection is coming. In fact, I will be doing a half day, pre-conference workshop for the PRSA International event October 25th (1-5pm) on search engine optimization for news content. News SEO is distinctly different from SEO for lead generation since the desired outcome is not a new customer or a sale, but to be a source for a journalist writing a story and possibly an ongoing collaboration. News content optimization folds in nicely with digital asset optimization as we’ll be identifying the kind of content and assets most PR departments can best leverage for optimization.

Embrace the social, not the drive by. Some PR agencies have been able to fully embrace these shifts at their core, and not only become successfully involved with online communities but have been instrumental at facilitating PR’s role in the various online channels such as social networking, blogs and search. These agencies are best prepared to represent brands in a win-win situation over those firms that skim social media with drive by pitching and promotion tactics and without a full understanding of the medium.

Avoid the “dand bramage” of sloppy social. Not fully understanding social media communities for example, has resulted in far more brand damage rather than audience engagement. There’s an unfortunate history with some PR agencies of brand embarrassments as a result of fake blogs, user accounts on social news sites and fake social network participation. Apparently, when SEO consultants do this en masse, it’s perceived by some as an acceptable risk and by others as a bad marketing decision. Trying to fake the social web with an established brand is very risky and in my opinion, just plain stupid.

Get busy with Digital PR and public relationships. PR and media relations consultants and organizations are now charged with embracing the online culture of user generated media and the social web. Participation, transparency and conversation are the buzz words for the future of PR as in “Publicly Relating” or “Public Relationships”. The question is, “How to best start incorporating the new rules of the social web into a digital PR effort?”

To start answering that question, be sure to read tomorrow’s post in this series on leveraging high/low tech for social media relations.

Sponsored By: Blog World Expo Las Vegas Sept 20-21 - Register by Aug 22 Save 25%

Go here to see the original:
Digital PR and SEO Series: Part 1

Jon Miller at marketing automation vendor Marketo, just posted his interview with me, B2B Marketing Thought Leadership: Tom Pick. I’m a bit too modest to be totally comfortable with a title like that, but I appreciate the compliment nonetheless.

So, if you’d like to read my blathering on about marketing innovation, blogging, social bookmarking, SEO, SMO, SEM, b2b lead generation, lead management and B2B marketing and PR in general (which maybe you do, since you’re here after all), check out Jon’s interview.

View original post here:
Briefly: My Interview with Jon Miller