One of the biggest question we recieve from clients and potential clients is along the lines of “How do we measure our ROI” or “How do we know the campaign is working?” This is definitely the largest gap in social media marketing right now. However with a little bit of ingenuity you can pull some […]
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Measuring the success of a Social Media Marketing Campaign
When running a successful social media campaign one of the most time consuming aspects is keeping all of the accounts synced and updated. It is vital in the world of social media marketing to provide a clear and consistent voice across all platforms you’re involved in. In larger campaigns this can easily top 20 or […]
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Hellotxt - essential for social network management
My last post “Creative ways to leverage Twitter” received some very positive emails and feedback.
Paul F. said: “I thought Twitter was a useless toy at first, but now I see it has potential to be a great tool.”
Someone identified as geek2.0 sent me a note that said: “Loved your post about Twitter. I have […]
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Creative ways to use Twitter. Part 2.
According to Neilsen Netratings, social network traffic continues to grow (as does social media in general.) Despite their growing pains and downtime more and more people seem to find their way onto sites like Twitter and Facebook. What’s shocking is that Twitter has suffered some SIGNIFICANT downtime issues and yet, continues to grow in […]
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Social Networking: Jaiku missed it?s window.
If you do business online (I’m sure you do) then no doubt you’ve been considering whether social media is an appropriate channel for your online marketing. If you are a small business, you are likely evaluating whether you or one of your staff can manage this channel, or whether it’s appropriate to hire an […]
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The Deluge of Social Media Experts: Who can really help your business?
