Blogging

Note: this is the first of two guest-posts from customer loyalty expert Nisha Prasad at IQPC. Read on to find out how you can get special pricing for IPQC’s upcoming customer engagement and loyalty event.

You’re a marketing star. You have more creativity than Jeff Koons, your plans are impeccable and your campaigns are the stuff of marketing Hall of Fame.

But are you hitting the mark where it counts? That is, are you engaging and retaining your customers, as well as marketing to them?

We all know the positive business impact of keeping our customers loyal but its often difficult to implement and execute a customer-oriented marketing plan that a) wins C Level Support b) is compatible with current business processes and c) uses financial resources wisely.

IQPC has put together the Customer Engagement and Loyalty Summit (November 17-19, 2008, Hilton Miami, FL) to address these real marketing issues. The two-day conference brings together successful business oriented leaders to share their customer strategies and secrets. No fluff, no mirrors and lights, just straightforward answers and opportunity to benchmark in an open, engaging format. It may be the most valuable conference you attend this year.

Some of the most relevant topics in customer engagement and loyalty include:

• Sales and Marketing Integration for Customer Retention and Loyalty
• Analyzing Customer Feedback
• Translating Loyalty into Financial Impact
• Generating Word of Mouth
• Using Technology and analytics and finding out which is best for you
• Changing Employee Behavior to enhance customer engagement

In addition to the ready-to-use takeaway strategies, the event provides great networking opportunities to discuss and share your own successes and challenges with peers. Zappos, Best Buy, Borders, Mastercard Worldwide, Microsoft, Cisco Systems, Telllabs, Canada Post, Abbott Labs, and Charles Schwab will also be speaking and sharing their customer expertise.

Go on over, check out the website at www.iqpc.com/us/CustomerLoyalty.

Finally, a conference for marketers that addresses the important issues head on: customers and business impact.

p.s. And because you’re reading this blog, you automatically get a perk (your boss will love that!): 2-for-1 conference pricing when you mention code: IUS_WMC_001. Great price, great speakers, great topics, great networking, great takeaways—the Customer Engagement and Loyalty Summit is for you.

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Original post:
Where Savvy Marketers Go to Become Savvier

If you sell products through channels and would like to have the data to compare your pains and strategies against other channel marketers, here’s a research project you may want to participate in.

SharedVue Marketing Technologies is looking for channel marketers to take a brief on-line survey about their pain points regarding channel marketing programs. They are especially interested in marketers in Fortune 2000 technology companies who use third party dealers to market their products. The survey is intended to improve understanding of the challenges and needs of marketers using channel marketing strategies.

SharedVue will share the summary results of the survey with all survey participants and is offering a drawing for an iPod Shuffle. Individual response data will be kept confidential. The survey takes approximately 2-8 minutes.

Again, the survey can be found here.

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More:
SharedVue Conducting Channel Marketing Survey

Jon Miller at marketing automation vendor Marketo, just posted his interview with me, B2B Marketing Thought Leadership: Tom Pick. I’m a bit too modest to be totally comfortable with a title like that, but I appreciate the compliment nonetheless.

So, if you’d like to read my blathering on about marketing innovation, blogging, social bookmarking, SEO, SMO, SEM, b2b lead generation, lead management and B2B marketing and PR in general (which maybe you do, since you’re here after all), check out Jon’s interview.

View original post here:
Briefly: My Interview with Jon Miller

The inimitable Harry Hoover at THINKing is locked in a tight battle in the PRWeek blog competition. To vote, scroll down to the bottom where you see the charts and click on “My Creative Team.” Let’s put Harry over the top!

See the original post:
Best PR Blog - Vote for Harry!