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We recently wrapped up a poll exploring our readership’s Digital Asset Management challenges. The question was: What’s your biggest Digital Asset Management challenge? The top response? Usability. Are you surprised?

We discussed the poll results with a few DAM specialists, including CMS Watch analyst Theresa Regli. Here are the highlights and take-aways.

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Poll Results: Usability is Top Digital Asset Management (DAM) Challenge

IDC (news, site) has a new research report available on growth of worldwide IT

Only just into the New Year and already the scramble for the biggest piece of the eDiscovery pie continues, this time with the opening of a European office by eDiscovery management specialists Planet Data.

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Planet Data Takes Its eDiscovery Services and Solutions To Europe

Big news in the analyst world today as Gartner announces it has entered into an agreement to acquire AMR

Social media marketing is a hot topic, with 75% of marketers planning to initiate or increase social media use next year. With larger budgets and more time devoted to social media will come increased pressure to demonstrate ROI.

While it’s not necessarily difficult to show an ROI from social media, accurately measuring the return on investment is challenging for at least three reasons. First is the problem of “last click attribution.” A recent study found a 50% CTR increase in paid search when consumers were exposed to both social media and paid search for a brand, but if the actual click comes from AdWords, good luck convincing your executives that social media efforts led to that click. Similarly, a click-through from Twitter or Facebook may have been influenced by any variety of other online and offline marketing efforts, so giving 100% credit to social media for lead may be overstating the case.

For the complete story, read Three Challenges in Measuring B2B Social Media ROI on the B2B Online Marketing blog.

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Contact Tom Pick: tomATwebmarketcentralDOTcom

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3 Reasons it’s Tough to Measure the ROI of Social Media