There has been a pretty consistent buzz about mobile internet access growing as well as location based services. It’s not a stretch to see a lot of ways these would work well together. When you add in the popularity of the iPhone and other phones that are location aware it makes it even more […]
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Location based mobile browsing is the future
A friend of mine at a software company was lamenting the trouble with email marketing, and how spam has caused an extremely low click-through and open rate. Whether trying to email his own list of customers - which is one of the most cost effective ways to increase sales and get conversions - or renting/buying […]
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RSS Marketing: Time to review.
With all the buzz about social media marketing, it’s often easy to overlook what social media has had the biggest impact on yet (other than teenagers looking for new ways to communicate with one another) - blogging and bloggers. Ask any professional blogger the best way to market your blog for free and you’ll […]
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Are you marketing your blog?
The popularity of a web site is measured by traffic. The popularity of a product is measured by sales, traffic from consumers.In a world of information overload we rely on search engines to help us find what we’re looking for whether it be information, products, services and now people.
Popularity is also an influence of conversational […]
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What is Conversational Relevancy?
As social networks work out their monetization strategies and try to figure out how to leverage their user base, there is an internal battle between offering advertising versus other types of pay-to-play interactivity. It’s not hard to see - it’s happening very publicly on Facebook - but what’s going to win in the end […]
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Interactive vs. Advertising: monetizing social media.
