Thursday, February 21st, 2013
Is social media worth the expense and effort? The answer to that question depends on the results, and the results depend on the data analytics. To help marketers make sense of social data, digital engagement provider ePrize has unveiled a new social analytics reporting service based on Facebook information.
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ePrize Launches Facebook Analytics Service to Focus Marketing Campaigns
Thursday, June 30th, 2011
One way of making a website more interactive and up-to-date is by pulling content from other, relevant sources. While content aggregation is one thing, adding a social dimension to content mash-ups will make things more interesting. Popular social bookmarking site StumbleUpon (news, site) has launched an application that makes such sharing of content easier through widgets.
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StumbleUpon Launches Widget Creator, Makes Sharing of Custom Content Easier
Monday, June 9th, 2008
At the many advertising conferences dotting Internet Week New York this week, speakers and panelists have been exhorting the ad industry to start thinking more creatively when it comes to tackling digital media–even creating elaborate branded series in lieu of traditional commercials.
They weren’t the only ones who got that memo. Record label Universal Music Group’s Universal Music U.K. announced Monday that it’s partnered with social network Bebo to broadcast a series called The Secret World of Sam King: one part video blog, one part Choose Your Own Adventure, and one part Universal advertorial. It’s being produced by Globe Productions, a division of Universal.
The premise of the new series is that Sam King, an extremely low-level fictional employee of Universal Music, decides to found his own record label in the company mail room. Along the way, he encounters real-life Universal artists, and viewers will be able to submit opinions, send in material, and suggest which bands Sam should scout.
The show will also be fueled by product placement, with handset manufacturer Sony Ericsson signing on as the inaugural brand sponsor. Apparently this will lead to the protagonist “winding his boss up with mobile phone-related pranks.”
Bebo and Universal have not provided a concrete debut date.
Universal’s concept of a “brand show” is a bit similar to Back On Topps, a series created by former Disney exec Michael Eisner‘s video start-up Vuguru, as a promotion for the trading card company (which Eisner himself owns). That series, premiering this week, also pits fictional company employees against the celebrities affiliated with it–in Topps’ case, famous athletes.
For Bebo, which has its biggest audience in the U.K., and parent company AOL, its 42 million members get video content that will (ideally) be enjoyable and will keep them around. It’ll also be cross-promoted across other AOL video brands. For Universal, creating an (ideally) hip show geared toward Bebo’s young users could help recapture the attention of a generation that’s turned away from the major labels and in the direction of BitTorrent.
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Universal Music U.K. to debut series on Bebo
Friday, May 16th, 2008
Yahoo announced Friday that it has formed a partnership with three subsidiaries of advertising giant WPP: GroupM, 24/7 Real Media and WPP Digital. Through the deal, WPP agencies will have access to Yahoo-served ad space and work closely with the Right Media ad exchange, in which Yahoo was a major investor before it outright acquired the digital-ad platform in 2007.
No financial terms were disclosed.
“More and more, we see the need for agencies and media and technology companies to work together to create a new level of value,” WPP Digital CEO Mark Read said in a statement Friday. “We are very pleased to have established this partnership with Yahoo which, enabled by our earlier acquisition of 24/7 Real Media, will turn this vision into a reality.”
WPP acquired 24/7 Real Media a year ago for $649 million in cash. As part of the deal with Yahoo, WPP will use 24/7 to develop an ad platform that connects to Right Media so that WPP agencies can “seamlessly” connect to Yahoo’s digital inventory.
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Yahoo teams up with ad powerhouse WPP Group