Pegasystems Adds AI to Pega Sales Automation

Thursday, March 23rd, 2017

Pegasystems Adds AI to Pega Sales Automation

Pegasystems is adding artificial intelligence (AI) to Pega Sales Automation product.

The announcement comes two weeks after the Cambridge, Mass.-based business process and customer relationship management vendor added AI and robotic automation capabilities to its customer relationship management (CRM) offerings.

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Pegasystems Adds AI to Pega Sales Automation



Translating Lean Thinking Into Lean Performance

Monday, March 20th, 2017

Translating Lean Thinking Into Lean Performance

Organizations seeking to reduce the use of resources, eliminate waste, work smarter and improve efficiency have increasingly turned to lean techniques. 
Lean teams in particular enjoy the flexibility and creativity to develop new, smarter ways of doing things.

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Translating Lean Thinking Into Lean Performance



Great Customer Experiences Start with Operational Excellence

Thursday, March 16th, 2017

Great Customer Experiences Start with Operational Excellence

The biggest factor impacting the customer experience isn’t the front-line employees or the last touch customer-facing applications — it’s the operational systems buried a few layers down in the enterprise architecture.  
Companies often misinterpret customer experience to mean the experience at the last touchpoint.

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Great Customer Experiences Start with Operational Excellence



Customer Data Platform vs. Single Customer View: What’s the Difference?

Thursday, March 16th, 2017

Customer Data Platform vs. Single Customer View: What's the Difference?

Every day, marketers have to eat a big bowl of alphabet soup.
The marketing solution acronym game leaves marketers confused by similar sounding solutions which perform different tasks.

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Customer Data Platform vs. Single Customer View: What’s the Difference?



Clicktale Experience Cloud Builds on Company’s Analytics Strength

Tuesday, March 14th, 2017

Clicktale today released a cloud-based customer experience platform that promises to not only solve your “most critical customer challenges,” but also set the stage for superior experiences.
Tel Aviv-based Clicktale is building on its enterprise-class experience management platform, which integrates cognitive computing, data science, applied psychological research and data visualizations.

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Clicktale Experience Cloud Builds on Company’s Analytics Strength