Blogging

It has been awhile since we talked about newspapers.

To recap, they are still struggling. And there is not a shortage of armchair publishers offering their ideologies and suggestions about how newspapers can regain their footing and rebuild their empire.

At MarketWatch, a site which follows business news, personal finance information, and offers real-time commentary and investment tools and data, they asked three media experts — Larry Kramer, Lauren Rich Fine and Nathan Richardson — to offer their assessments of the problems of newspapers and what can be done.

Each expert honed in on a different issue, from monetizing content, to charging for online content and handling change.

What’s the saying, ‘another man’s trash is another man’s treasure’? Well, it might not exactly summarize the situation facing print newspapers and their web counterparts, but you get the point.

What has been a dismal year for print newspapers, has also been a year of promise for newspaper websites. A report released by Nielsen Online for the Newspaper Association of America shows that newspaper web sites attracted nearly 66.4 million unique visitors on average — 40.2 percent of all Internet users — in the second quarter of 2008, a 12.2 percent increase over the same period, a year ago.

Read the original here:
Online Newspaper Audience Grows; Looks Toward Mobile

Think about the last time you saw an ad in a newspaper and went online to learn more about it. Come to think of it, think about the last time you read a print newspaper. New research suggests it more common than you think. Actually 50 percent more common.

Read the rest here:
Google Study: Print Ads Drive Online Purchases