This week in Web Publishing brings us some sage advice, courtesy of ReadWriteWeb COO, Bernard Lunn.
He encourages bloggers and journalists to look optimistically to the future, rid ourselves of all the bad elements of what weighs the publishing industry down and keep the parts that make up happy — namely a strong desire to find the truth, among others.
He also recommends evaluating the reasons we rely and respect true journalism and ultimately accept that it costs money. “Until we as an industry can do a better job at monetizing quality at correlating quality with revenue,” Lunn says “the sensible business decision is simply to go after page views, any page views.”
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Web Publishing Roll Up: Increasing Prices, Online Presence