Marketers: Solve the Mystery of Your Missing Customers

Thursday, March 30th, 2017

Marketers: Solve the Mystery of Your Missing Customers

In the age of the empowered consumer, CMOs are struggling to differentiate their brand and engage with consumers on their terms.

If you're like most CMOs, you have so much on your plate that simply executing that next campaign feels like a win.

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Marketers: Solve the Mystery of Your Missing Customers



CMSWire Tweet Jam: How Machine Learning Upends Marketing #DXChat

Wednesday, March 29th, 2017

CMSWire Tweet Jam: How Machine Learning Upends Marketing #DXChat

Raise your hand if your eyes glaze over when someone speaks of the magic of machine learning.
Machine learning is real. It’s been around for years before its current return to the spotlight. But as with all technology terms, the hype often masks the reality.

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CMSWire Tweet Jam: How Machine Learning Upends Marketing #DXChat



Ecommerce Innovation Builds Your Competitive Advantage

Wednesday, March 29th, 2017

Ecommerce Innovation Builds Your Competitive Advantage

Ecommerce companies are jumping into strategies pioneered by the content industry to differentiate themselves from the competition. 
As I discussed in my previous post, we’re seeing tried-and-true tactics from the content side, such as consistent customer journeys and omnichannel content re-use, permeating the ecommerce world.

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Ecommerce Innovation Builds Your Competitive Advantage



The Amazing Mix of Analytics, Machine Learning & More

Wednesday, March 29th, 2017

The Amazing Mix of Analytics, Machine Learning & More

How analytics have evolved.
Who would’ve thought just a few short years ago that we’d be speaking about predictive analytics and machine learning in the same sentence?
Predictive analytics has existed for decades.

Continue reading…

Original post:
The Amazing Mix of Analytics, Machine Learning & More



The Amazing Mix of Analytics, Machine Learning & More

Wednesday, March 29th, 2017

The Amazing Mix of Analytics, Machine Learning & More

How analytics have evolved.
Who would’ve thought just a few short years ago that we’d be speaking about predictive analytics and machine learning in the same sentence?
Predictive analytics has existed for decades.

Continue reading…

See the original post:
The Amazing Mix of Analytics, Machine Learning & More