Analytics, the Backbone of Modern Marketing

Monday, March 20th, 2017

Analytics, the Backbone of Modern Marketing

Larger organizations want to be more customer-centric to attract and retain more prospects, but operational optimization is crucial to closing more deals. 
These aren’t short-term business needs. And they’re not going to change or go away anytime soon.
These days, every business is at least partially an analytics business.

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Analytics, the Backbone of Modern Marketing



Introducing Our New Digital Workplace Experience Conference, More News

Sunday, December 18th, 2016

Introducing Our New Digital Workplace Experience Conference, More News

In the age of the customer, we forgot about our employees. Technology advancements have powered amazing consumer experiences over the past few years. 
But the experience in the enterprise itself — where most of that technology magic happens — lags.

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Introducing Our New Digital Workplace Experience Conference, More News



How Analytics and BI Shaped the Modern Organization

Friday, December 16th, 2016

How Analytics and BI Shaped the Modern Organization

In the past few years, we’ve seen how analytics help data-driven organizations outperform peer groups and create more innovative opportunities.
Today, analytics defines the modern organization by harnessing its collective intelligence. This next-gen collaboration combines the wisdom of people with the power of machine learning and artificial intelligence.

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How Analytics and BI Shaped the Modern Organization



How Modern Information Management Can Lead to Happier Customers

Monday, October 3rd, 2016

How Modern Information Management Can Lead to Happier Customers

Most people don’t think “information management” when they hear “customer experience.”

But in a world where fresh competition seems to emerge almost daily, the task of providing an exceptional customer experience demands a collaborative effort from every corner of the organization.

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How Modern Information Management Can Lead to Happier Customers



Buy and Build Your Way to a Modern Business Analytics Platform

Thursday, August 18th, 2016

Buy and Build Your Way to a Modern Business Analytics Platform

It wasn’t too long ago when business users struggled to answer simple questions like, “Who are my top 10 customers? Who are my top five suppliers? Are people opening and reading our email campaigns?” 
As recently as the early 2000s those questions were nearly impossible to answer.

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Buy and Build Your Way to a Modern Business Analytics Platform