Meebo, Universal Music strike a chord
Tuesday, November 25th, 2008
Web-based chat company Meebo has partnered with Universal Music Group to bring ad-supported music videos to the service. As a kickoff, Universal artists Kanye West, Ludacris, and the Killers will be featured on the Meebo.com homepage. In return, Meebo chat rooms will be embedded on Universal artists’ sites.
I’m still not quite sure why a chat start-up needs Kanye videos when Mr. West and his many pairs of sunglasses are already plastered all over the rest of the Internet, but I’ll let that rest for now.
In the past year, Meebo has launched an API, partnered with media brands like Hearst to power embeddable chat rooms, and launched a “Community IM” initiative for social sites.
But Meebo is just the latest of many video partners for Universal. Universal has made investments in Imeem, a playlist-based social music site, and Buzznet, a music fan community hub.
Earlier this year, the label struck a music video deal with Last.fm, a social music site owned by CBS Interactive (which publishes CNET News) and Kiwibox, a community site for teens. Like the other labels, it has a stake in MySpace Music.
Universal is also reported to be working on a “Hulu-like” site for its music video content. There’s no word if that’s still on the books now that music video portal MTVMusic.com has launched.
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Meebo, Universal Music strike a chord


