Adobe, Salesforce, Oracle, Marketo Have Best Marketing Hubs, Gartner Says

Friday, February 17th, 2017

Adobe, Salesforce, Oracle, Marketo Have Best Marketing Hubs, Gartner Says

Gartner kept the same four leaders in its report on digital marketing hubs this year: Adobe, Oracle, Salesforce and Marketo
However, in the Magic Quadrant for Digital Marketing Hubs released Tuesday, Gartner analysts moved Adobe, Oracle and Salesforce farther ahead of Marketo in terms of their abilities

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Adobe, Salesforce, Oracle, Marketo Have Best Marketing Hubs, Gartner Says



Why Marketing’s Data Skills Gap Isn’t as Bad as You Think

Thursday, February 16th, 2017

Why Marketing's Data Skills Gap Isn't as Bad as You Think

Back in 2011, Gartner predicted CMOs would spend more on technology than CIOs by 2017. It even reaffirmed that projection last year.
In fact, the prediction seems accurate: CMOs are investing more in tech. However, marketers are still struggling to transition to more data-focused marketing.

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Continued here:
Why Marketing’s Data Skills Gap Isn’t as Bad as You Think



Replace the Marketing Funnel: Dig Deeper into Customer Behavior

Friday, February 10th, 2017

Replace the Marketing Funnel: Dig Deeper into Customer Behavior

Every marketer’s goal is to design satisfying customer interactions for every touchpoint consumers have with their brands.

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Replace the Marketing Funnel: Dig Deeper into Customer Behavior



How DevOps Streamlines Digital Marketing and Supports Innovation

Monday, February 6th, 2017

How DevOps Streamlines Digital Marketing and Supports Innovation

If you want to imagine an all-star team working together effectively, think of the 1927 New York Yankees.
The team was considered the best in major league history.

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How DevOps Streamlines Digital Marketing and Supports Innovation



For Dynamic B2B Marketing, Break Out of the White Paper Rut

Monday, January 30th, 2017

For Dynamic B2B Marketing, Break Out of the White Paper Rut

Will 2017 be the year that B2B marketers finally move beyond the lead-gated PDF as their primary lead-generation tool? Pretty please? 
If you’re a B2B marketer relying on the same old traditional campaign tactics that were successful in years past, you are falling short of your customer’s expectations.

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For Dynamic B2B Marketing, Break Out of the White Paper Rut