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Posts Tagged ‘marketing’

Prinova Partners with Docuplus, Brings Targeted Advertising to Europe

Wednesday, March 17th, 2010

prinova_logo_2010.jpg

Wanting to expand on delivering targeted advertising technology to its Canadian home turf and the U.S., Prinova (news, site) has taken its enterprise messaging management software to the U.K. by signing up with Docuplus, a document lifecycle management specialist.

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Prinova Partners with Docuplus, Brings Targeted Advertising to Europe

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Lessons in Corporate Agility: A Records and Information Manager’s Quiet Leadership

Tuesday, March 16th, 2010

Personnel may change; business processes may change; retention periods do not. Every records culture is different.

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Getting Started with A/B Split Testing

Tuesday, March 16th, 2010

You’ve built your website for a reason, and in most cases, that is to sell something. But how can you be sure the website you have designed is converting all those visitors into actual sales? Maybe it’s time to do some testing.

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Getting Started with A/B Split Testing

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Weekly Wrapup: Bike Trails, Location Madness, SXSW, And More…

Saturday, March 13th, 2010

weekly_wrapup-1.pngOur top stories this week were about cutting the strings that tie us to our desks. And also about stalking celebrities at SXSW. Read on for our coverage and analysis. We also continued our exploration of the significant Internet trends of 2010, including Real-Time Web, Mobile Web and Internet of Things.

Note: We’ve refreshed the format for our longest running feature, the Weekly Wrapup. It now focuses more explicitly on the key trends that ReadWriteWeb is tracking in 2010, as well as giving you the highlights from the leading story of the week. Let us know your thoughts on the new format.

Story of the Week: Leaving your desk for the cloud, a bike or someplace you’d rather not say.

More coverage and analysis of location-based technology

Announcing the ReadWriteWeb Mobile Summit

Join us for the ReadWriteWeb Mobile Summit on May 7 in Mountain View, California as we explore the latest mobile development trends, both the technology and the emerging business applications. Be a part of the discussion on geo-location services, augmented reality, native app vs. browser-based, commerce and marketing, mobile social networking and the Internet of Things. Sponsorship enquiries: sales@readwriteweb.com,

Register now for the ReadWriteWeb Mobile Summit and get early bird rates – only $295.

Mobile Web

More Mobile Web coverage

Historic Conversation in NYC: Ai Weiwei, Jack Dorsey & Richard MacManus

On March 15, at the prestigious Paley Center in New York City, a conversation will take place between Chinese digital activist and artist Ai Weiwei, Twitter co-founder and chairman Jack Dorsey, and yours truly, Richard MacManus, ReadWriteWeb founder and editor in chief. The moderator will be Orville Schell, the director of the Center on U.S.-China Relations at the Asia Society in New York.

The topic of the event is the emergence of digital activism for fostering positive social change. The onsite event is invitation only, but it will be live streamed exclusively on ReadWriteWeb on Monday, March 15, at 6:30 PM EST (-5 GMT), from the Paley Center for Media, New York City.

Internet of Things

More Internet of Things coverage

Real-Time Web

More Real-Time Web coverage. Don’t miss the next wave of opportunity on the Web supported by real-time technology! Get ReadWriteWeb’s report, The Real-Time Web and its Future.

Check Out The ReadWriteWeb iPhone App

We recently launched the official ReadWriteWeb iPhone app. As well as enabling you to read ReadWriteWeb while on the go or lying on the couch, we’ve made it easy to share ReadWriteWeb posts directly from your iPhone, on Twitter and Facebook. You can also follow the RWW team on Twitter, directly from the app. We invite you to download it now from iTunes.

ReadWriteStart

ReadWriteStartOur channel ReadWriteStart, sponsored by Microsoft BizSpark, is dedicated to profiling startups and entrepreneurs.

ReadWriteEnterprise

ReadWriteEnterpriseOur channel ReadWriteEnterprise is devoted to ‘enterprise 2.0′ and using social software inside organizations.

ReadWriteCloud

ReadWriteCloudOur channel ReadWriteCloud, sponsored by VMware and Intel, is dedicated to Virtualization and Cloud Computing.

That’s a wrap for another week! Enjoy your weekend everyone.

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Weekly Wrapup: Bike Trails, Location Madness, SXSW, And More…

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Gartner: Alterian, VYRE Niche Players in Marketing Resource Mgt Magic Quadrant

Wednesday, March 10th, 2010

Gartner: Alterian, VYRE Niche Players in Marketing Resource Mgt Magic Quadrant

Marketing Resource Management (MRM) is one of the areas — in addition to WCM and ECM — where Gartner (news, site) exercises its magic by the quadrant. In one of its recent 2010 reports, the analyst firm highlighted several Web CMS vendors as players in the niche quadrant for MRM.

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Gartner: Alterian, VYRE Niche Players in Marketing Resource Mgt Magic Quadrant

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