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As an update to the What Recession? post here in May, here are the latest figures. U.S. GDP grew 1.9% in the second quarter, so once again, we are not technically in a recession. On the other hand, the overall unemployment rate spiked upward to 5.7%; not catastrophic, but clearly disturbing.

Still, these two numbers taken together may signal a positive trend. Second quarter GDP growth increased over the first quarter, which had in turn increased over the fourth quarter of 2007. And the last time the unemployment rate was this high was…March, 2004—well after the end of the last recession. In other words, the unemployment rate tends to be a lagging indicator. The fact that the jobless rate is now at a peak, while GDP growth is accelerating, may signal the end of a relatively modest recession. Of course, the policy choices of the new administration after November could swing things in either direction.

But for marketers, at least one measure—the MarketingSherpa Career Classifieds—shows no sign of a downturn. Here are the updated weekly figures over the last 90 days:

As pointed out in the May post, if we’re really in a recession, the blue line in the graph above should be plunging “while the purple line shoots skyward—which is exactly what happened back in 2000. That clearly isn’t happening today.”

Again, it’s only one indicator, and the current sunny outlook for marketers could cloud up in a hurry if the Fed gets overzealous in fighting inflation, or taxes are increased, or any of a number of other things happen. But the fact that that marketers, usually among the first crewmembers to be thrown overboard in an economic tempest, apparently aren’t getting tossed to the sharks in droves is still news to be celebrated.

*****

Contact Tom Pick: tomATwebmarketcentralDOTcom

Read the original post:
For Marketers, What Recession? Part 2

Being the most informed and sophisticated marketing and PR executives on the planet, readers of this blog know that WebMarketCentral is the place to find a comprehensive calendar of live and online marketing events. However, in that wealth of content, it’s easy to overlook something. Here are two events that deserve special attention.

For brand marketers, the L.A. Office RoadShow runs September 16-18 in Hollywood. There’s no other event like this one for meeting the “players” and making connections in the entertainment industry. RoadShow is a global event that brings brand marketers together with 100 marketing execs from 40 top entertainment companies. Brands of all sizes can discover and capitalize on entertainment tie-in opportunities. It’s a unique annual event where brand marketers can meet the right people and develop valuable industry partnerships for brand promotion.

The people behind RoadShow are offering WebMarketCentral readers extended special pricing on advance registration—a $200 discount to marketers who call (310) 275-2088 and register before August 31st with the promo code RS08-RD. To find out more information about the event, including present companies, current attendees and travel information, check out www.RoadShowHollywood.com.

On the other side of the country, the Web 2.0 Expo will come to New York City September 16-19. Tim O’Reilly and TechWeb take this event, connecting the builders of the web with the brightest minds, hottest ideas, and most useful tools, to the East Coast for the first time. Web 2.0 Expo will bring together executives from the big brands and big industries in New York with the creative minds behind the next generation of the Internet, to learn, share, network and shape the future. This event will bring together the thinkers behind and builders of the next generation web: designers, developers, entrepreneurs, marketers, business strategists, and venture capitalists. Together, they’ll share experiences, lessons from failure, ideas for what’s next, and how to practically apply new web technologies. Web 2.0 is about creating more business value while providing a more meaningful experience for customers, delivering relevant information and increasing collaboration.

Interested? Use discount code webny08bd17 to receive either $100 off the conference or a free Expo Pass when you register at web2expo.com/ny.

*****

Contact Tom Pick: tomATwebmarketcentralDOTcom

See the rest here:
Branding & Entertainment? Web 2.0? Pick an Event, a Coast and a Discount

Being the most informed and sophisticated marketing and PR executives on the planet, readers of this blog know that WebMarketCentral is the place to find a comprehensive calendar of live and online marketing events. However, in that wealth of content, it’s easy to overlook something. Here are two events that deserve special attention.

For brand marketers, the L.A. Office RoadShow runs September 16-18 in Hollywood. There’s no other event like this one for meeting the “players” and making connections in the entertainment industry. RoadShow is a global event that brings brand marketers together with 100 marketing execs from 40 top entertainment companies. Brands of all sizes can discover and capitalize on entertainment tie-in opportunities. It’s a unique annual event where brand marketers can meet the right people and develop valuable industry partnerships for brand promotion.

The people behind RoadShow are offering WebMarketCentral readers extended special pricing on advance registration—a $200 discount to marketers who call (310) 275-2088 and register before August 31st with the promo code RS08-RD. To find out more information about the event, including present companies, current attendees and travel information, check out www.RoadShowHollywood.com.

On the other side of the country, the Web 2.0 Expo will come to New York City September 16-19. Tim O’Reilly and TechWeb take this event, connecting the builders of the web with the brightest minds, hottest ideas, and most useful tools, to the East Coast for the first time. Web 2.0 Expo will bring together executives from the big brands and big industries in New York with the creative minds behind the next generation of the Internet, to learn, share, network and shape the future. This event will bring together the thinkers behind and builders of the next generation web: designers, developers, entrepreneurs, marketers, business strategists, and venture capitalists. Together, they’ll share experiences, lessons from failure, ideas for what’s next, and how to practically apply new web technologies. Web 2.0 is about creating more business value while providing a more meaningful experience for customers, delivering relevant information and increasing collaboration.

Interested? Use discount code webny08bd17 to receive either $100 off the conference or a free Expo Pass when you register at web2expo.com/ny.

*****

Contact Tom Pick: tomATwebmarketcentralDOTcom

Here is the original:
Branding & Entertainment? Web 2.0? Pick an Event, a Coast and a Discount

Being the most informed and sophisticated marketing and PR executives on the planet, readers of this blog know that WebMarketCentral is the place to find a comprehensive calendar of live and online marketing events. However, in that wealth of content, it’s easy to overlook something. Here are two events that deserve special attention.

For brand marketers, the L.A. Office RoadShow runs September 16-18 in Hollywood. There’s no other event like this one for meeting the “players” and making connections in the entertainment industry. RoadShow is a global event that brings brand marketers together with 100 marketing execs from 40 top entertainment companies. Brands of all sizes can discover and capitalize on entertainment tie-in opportunities. It’s a unique annual event where brand marketers can meet the right people and develop valuable industry partnerships for brand promotion.

The people behind RoadShow are offering WebMarketCentral readers extended special pricing on advance registration—a $200 discount to marketers who call (310) 275-2088 and register before August 31st with the promo code RS08-RD. To find out more information about the event, including present companies, current attendees and travel information, check out www.RoadShowHollywood.com.

On the other side of the country, the Web 2.0 Expo will come to New York City September 16-19. Tim O’Reilly and TechWeb take this event, connecting the builders of the web with the brightest minds, hottest ideas, and most useful tools, to the East Coast for the first time. Web 2.0 Expo will bring together executives from the big brands and big industries in New York with the creative minds behind the next generation of the Internet, to learn, share, network and shape the future. This event will bring together the thinkers behind and builders of the next generation web: designers, developers, entrepreneurs, marketers, business strategists, and venture capitalists. Together, they’ll share experiences, lessons from failure, ideas for what’s next, and how to practically apply new web technologies. Web 2.0 is about creating more business value while providing a more meaningful experience for customers, delivering relevant information and increasing collaboration.

Interested? Use discount code webny08bd17 to receive either $100 off the conference or a free Expo Pass when you register at web2expo.com/ny.

*****

Contact Tom Pick: tomATwebmarketcentralDOTcom

View original post here:
Branding & Entertainment? Web 2.0? Pick an Event, a Coast and a Discount

Being the most informed and sophisticated marketing and PR executives on the planet, readers of this blog know that WebMarketCentral is the place to find a comprehensive calendar of live and online marketing events. However, in that wealth of content, it’s easy to overlook something. Here are two events that deserve special attention.

For brand marketers, the L.A. Office RoadShow runs September 16-18 in Hollywood. There’s no other event like this one for meeting the “players” and making connections in the entertainment industry. RoadShow is a global event that brings brand marketers together with 100 marketing execs from 40 top entertainment companies. Brands of all sizes can discover and capitalize on entertainment tie-in opportunities. It’s a unique annual event where brand marketers can meet the right people and develop valuable industry partnerships for brand promotion.

The people behind RoadShow are offering WebMarketCentral readers extended special pricing on advance registration—a $200 discount to marketers who call (310) 275-2088 and register before August 31st with the promo code RS08-RD. To find out more information about the event, including present companies, current attendees and travel information, check out www.RoadShowHollywood.com.

On the other side of the country, the Web 2.0 Expo will come to New York City September 16-19. Tim O’Reilly and TechWeb take this event, connecting the builders of the web with the brightest minds, hottest ideas, and most useful tools, to the East Coast for the first time. Web 2.0 Expo will bring together executives from the big brands and big industries in New York with the creative minds behind the next generation of the Internet, to learn, share, network and shape the future. This event will bring together the thinkers behind and builders of the next generation web: designers, developers, entrepreneurs, marketers, business strategists, and venture capitalists. Together, they’ll share experiences, lessons from failure, ideas for what’s next, and how to practically apply new web technologies. Web 2.0 is about creating more business value while providing a more meaningful experience for customers, delivering relevant information and increasing collaboration.

Interested? Use discount code webny08bd17 to receive either $100 off the conference or a free Expo Pass when you register at web2expo.com/ny.

*****

Contact Tom Pick: tomATwebmarketcentralDOTcom

Source:
Branding & Entertainment? Web 2.0? Pick an Event, a Coast and a Discount