Blogging

Mippin, a mobile feed reading service I looked at back in late 2007, has undergone a world of change in the last 10 months. On Tuesday night, the site is launching a new version aimed specifically at iPhone users–a growing segment of the market which will soon be even larger with the forthcoming release of the 3G model.

This new version follows in the footsteps of older iterations, but has been tweaked to fit the screen a little better, as well as deliver an overall performance increase in page load times. The company has also laid the groundwork for an upcoming recommendation system (launching in just a few weeks) that will learn from and adapt to your daily reading habits to give you suggestions of blogs and stories you should be looking at. This new system is based not only on keywords and previous reading history, but what other users have been reading and subscribing to.

Earlier Tuesday, I spoke with Mippin co-Founder Scott Beaumon about this new version, along with what’s changed since I last looked at the product. Beaumon says that in 10 months Mippin has gone from covering 1,500 to 2,000 sites to tracking more than 92,000. From those, it’s accumulated 12 million articles that can be searched in Mippin’s story index.

One other thing that Beaumon is really excited about is how Mippin now handles the media found in blog posts. Besides pictures, audio and video regularly make their way into blog posts. Mippin would previously ignore this type of content. The new version will now convert Flash videos via a third-party service (in the background while you continue to browse), as well as natively play any audio files that have been embedded in posts. I gave it a spin on a non-YouTube video earlier–and while slow on EDGE it should be fairly nimble on the newer 3G handset or a hearty Wi-Fi connection.

The company has put together a comparison video of reading an RSS feed in Mippin compared with how long it takes to visit the normal page using gadget blog Engadget as a control. They’re calling it the Pepsi challenge, but I think a far fairer comparison would be to stack it up against Google Reader for the iPhone, which can accomplish a similar feat albeit without the back and forth buttons to skip articles.

Another major difference between the two is that you can set Mippin up to act as a mobile Web start page, with a select group of feeds you want to read, along with customizable content Widgets (a la iGoogle). Google Reader mobile offers no such feat, but does let you open up several articles at a time on the same page. Beaumon says the team is working on an upcoming developer platform to let people create widgets for the start page element of the site, and share them in a centralized directory–something that should be popping up in the future.

I’ve embedded the Pepsi challenge video below.

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Mobile feed reader Mippin gets iPhone flavor

BuzzFeed, a startup trend-tracking site, has received $3.5 million in its first round of funding, the company said Tuesday.

New York-based BuzzFeed tracks and delivers the content that is grabbing the most eyeballs on the Internet. Hearst Interactive Media and Softback were among the group of investors.

Sure, the company sounds like another Digg clone. What’s different about BuzzFeed is that it doesn’t rely on votes to determine the popularity of a video, blog, or photo.

The company blends click tracking with its own algorithm and human editors to figure out which piece of content is about to go viral.

Jonah Peretti, one of the founders of The Huffington Post, was among those behind BuzzFeed and he says that the company is in the information business.

For example, advertisers can use BuzzFeed’s data to see how their ads are faring among Internet users or to spot emerging trends. That kind of data could conceivably help clothing companies stay on top of the latest fashions.

BuzzFeed was founded in Oct. 2006 and now has a million unique monthly visitors.

Continued here:
Trend tracking site BuzzFeed gets $3.5 million in funding

BuzzFeed, a start-up trend-tracking site, has received $3.5 million in its first round of funding, the company said Tuesday.

New York-based BuzzFeed tracks and delivers the content that is grabbing the most eyeballs on the Internet. Hearst Interactive Media and Softback were among the group of investors.

Sure, the company sounds like another Digg clone. What’s different about BuzzFeed is that it doesn’t rely on votes to determine the popularity of a video, blog, or photo.

The company blends click tracking with its own algorithm and human editors to figure out which piece of content is about to go viral.

Jonah Peretti, one of the founders of The Huffington Post, was among those behind BuzzFeed and he says that the company is in the information business.

For example, advertisers can use BuzzFeed’s data to see how their ads are faring among Internet users or to spot emerging trends. That kind of data could conceivably help clothing companies stay on top of the latest fashions.

BuzzFeed was founded in October 2006 and now has a million unique monthly visitors.

Read the original post:
Trend-tracking site BuzzFeed gets $3.5 million in funding

Not content to just sit around recovering from Independence Day shenanigans this past weekend, TinyURL released a much-needed feature to its URL-shortening service that others have had for ages: vanity URLs. This means the nonsensical shortened URLs it spits out from your 1,000 character-plus links can now be changed to whatever name you want after the forward slash–that is as long as it hasn’t been taken by someone else.

With the popularity of TinyURL and it’s automatic integration with services like Twitter, most of the good ones have already been snatched up, so if you’re looking to get a vanity mini URL from another similar service, your best bet is to go with one of the little guys. My CNET colleague Nicole Lee did a great roundup on some competitors back in March. Of the bunch, my favorite MooURL has always seemed to have the most open of any, but now that I’ve told you, the secret is out.

Now you can make TinyURL vanity URLs too.

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TinyURL finally adds vanity URLs

The Web 2.0 Summit–a conference of the Silicon Valley digiterati–seems to have changed its theme from “monetize the Web” to “save the world.”

Tim O’Reilly, one of the Web 2.0 Summit organizers, on Monday posted a blog with details on the fifth edition of the conference coming up in November and its Launchpad event for start-ups.

The concept is to break out of the Web-only worldview and see if the ideals of the Web, like collective intelligence and innovation, can be applied to the world’s woes.

“In an era of looming scarcities, economic disruption, and the possibility of catastrophic ecological change, it’s time for us all to wake up, to take our new ’superpowers’ seriously, and to use them to solve problems that really matter,” O’Reilly wrote.

For its Launchpad event, the conference organizers are looking for start-ups in alternative energies, social entreprenuerialism, microfinance, developing economies, political action, and renewable technologies. Crossover with the Web is a bonus, but not a requirement, O’Reilly said.

The overall conference’s theme is “The Opportunity of Limits,” or finding business opportunity in social and environmental challenges.

As someone who attended the 2006 Launchpad and left somewhat underwhelmed, I applaud the shift in focus.

Some of the best entrepreneurial opportunities are in energy and environment-oriented technologies. And I agree when the organizers say that the Web can play a substantial role in addressing real social problems and divisions.

“Increasingly, the leaders of the Internet economy are turning their attention to the world outside our industry. And conversely, the best minds of our generation are turning to the Web for solutions,” wrote John Battelle, president of Federated Media Publishing and a conference organizer.

So the Internet may be maturing and the nature of innovation broadening. But it’s still exciting.

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Web 2.0 Summit now courting clean-tech start-ups