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Infrastructure giant EMC

I’m a Baby Boomer. According to a recent US study, 81% of the members of my generation are not big on blogs. 86% of us don’t visit social networking sites. 76% have no interest in sites like You Tube. 73% never visit Internet forums, and 30% never visit online news sites.

But my, how the world of marketing and advertising is changing.

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Earlier this year in an interview, George Grippo, VP Media Asset Management at North Plains, indicated that many Digital Asset Management (DAM) vendors are struggling to cope with the special requirements of video asset management.

While he didn’t explicitly say in the interview that North Plains (news, site), a rich media and DAM solution vendor, was working on a solution to do just this, this week’s release of their latest version of Telescope Video Manager shows that they were.

Available as an on-site or SaaS solution, the Telescope Video Manager provides a relatively inexpensive solution that even novices can use in the creation, editing and distribution of short and long form video across multiple platforms like YouTube and other social networks.

See the rest here:
Manage Your Video Assets with North Plains Video Manager

Not all products are built with loads of venture capital in the coffers. Many are grown slowly and painstakingly over a number of years. A labor of love? Maybe. Some unseen driving force pushing them? Most likely.

During the work for our recent Umbraco CMS Review we stumbled upon the story of how this product came to be. It struck us as notable and inspirational, so we thought we’d share it more broadly.

In this article we bring you the history of the Umbraco Web CMS, from a .NET toolkit used as part of founder Niels Hartvig’s consulting business to being one of the most popular .NET open source web content management systems in the market.

Read the original:
An Open Source Story – Evolution of the Umbraco CMS

When you are doing well in the market, it’s possible that you could just sit back and enjoy the fruits of your labor. But while you are sitting there drinking your strawberry daiquiri, the market is likely to be shifting and changes may be required.

Sitecore (news, site) understands this well. According to their VP of Product Marketing, Darren Guarnaccia, web content management has become a commodity, plateauing on functionality and UI. For customers, it has become frustrating trying to decide which Web CMS is the right one, when they all seem the same. So what do you do?

Sitecore’s answer is to provide a solution to solve a specific problem. In this case, it’s an Online Marketing Suite (OMS).

Credit:
Sitecore Seeks Differentiation via Marketing Automation