Blogging

5to1.com was created to bring balance back to the marketplace by giving publishers equal control in the ad placement process. So it’s appropriate that this week they’ve announced a new innovative advertising platform.

Unveiled at TechCrunch50 in San Francisco, attendees got to see what has been boasted as the “only self-service ad publishing platform” to automate ad placement. In other words, it allows publishers and content managers to program relevant ad placements to the appropriate context, at the appropriate time and for the right audience.

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Target Audiences with a Self-Service Ad Publishing Platform

User research works best when you match your participants to the people who will use your designs. It makes sense that teams would try to use the demographics, often compiled by the organization’s market research team, as the basis of their recruiting efforts. However, this can be problematic.

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Avoiding Demographics When Recruiting Participants: An Interview with Dana Chisnell

There are a number of SaaS document management and collaboration solutions on the market today. But there’s always room for one more it seems. LinearCube, a new offering built for the SMB market, has a pretty high quality core — it’s built on the Alfresco open source document management solution.

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LinearCube Debuts SaaS Document Management Based on Alfresco

Well, if it isn’t open source CMS and PHP companies playing friendly again… Open source, PHP5-fueled Enterprise CMS vendor KnowledgeTree (news, site) announced its embrace of the PHP-driven Zend Technologies (news, site) in a partnership that aims to increase speed and performance of KnowledgeTree’s products.

Part of the partnership revolves around the forthcoming version 3.7 of KnowledgeTree’s on-the-premise commercial edition (due in Q4 2009) being deployed on Zend Server.

Looking for instant gratification? According to Philip Arkcoll, product manager at KnowledgeTree, the Zend partnership “represents the coming together of two PHP players whose goal is bringing enterprise-grade PHP products to the marketplace. KnowledgeTree on Zend Server delivers speed, performance, and reliability, particularly in Windows environments. In fact, early tests show response time improvements of close to 40% when using Zend Server, and that’s with no changes to our application.” No word on how Linux behaves, but the vendor say this OS is supported as well.

With KnowledgeTree’s main focus on document management, you may want to consider that KnowledgeTree gets a boosted infrastructure (and, supposedly, less support costs) offering with Zend. Think of code acceleration and caching that can help improve performance and lower resource utilization for your web applications.

Yes, it does look like you do have to buy a Zend Server license to get all that high-performance zen.

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KnowledgeTree Goes to Zend for CMS Performance Zen

Asbru (news, site), friend to both tech and the technically challenged, is out with version 7.1 of their simple yet flexible Web content management system.

Aside from improved import capabilities, added editing modes and new features for online stores, v7.1 is exciting because it enables organizations to deliver content that’s been reformed to fit different devices such as mobile phones.

Asbru Web CMS: eCommerce Updates, Mobile Enabled