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When running a successful social media campaign one of the most time consuming aspects is keeping all of the accounts synced and updated.  It is vital in the world of social media marketing to provide a clear and consistent voice across all platforms you’re involved in.  In larger campaigns this can easily top 20 or […]

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Hellotxt - essential for social network management

Wow, what a conference! Search Engine Strategies is near it’s end and what better way to wrap up our series on internet marketing conference tips than with the following super-tips from super smart Michael Brito, Social Media Program Manager at Intel.

Michael worked with HP then moved on to Yahoo and is now with Intel practicing his adept social media stylings. Be sure to check out Britopian and the social media practitioner blog, Conversations Matter, for more of his insights.

Not all marketing conferences are created equal and from a content perspective, some are much better than others. Last month I attended SMX Social in Long Beach, California; and the content seemed to be more aligned with SEO than Social Media. Nonetheless, there were plenty of really good takeaways from the conference, but the true value for me was networking and meeting others who work in the same space as I do. Here are some other things to consider to prepare for conferences:

• Do your homework: Seek out the speakers/panel/participants and begin networking through blogs, Facebook, Twitter, etc. prior to the event.

• Network as much as possible at the event; and dedicate some time to introduce yourself to others. Bring plenty of business cards.

• Bring a laptop, not only to take notes but also to Twitter any insights or revelations that may come upon you. Share everything; and don’t hold back. Who knows? You can be the first to share

• If you blog, attending conferences is a great way to brainstorm new post ideas so take good notes.

• Bring resumes; you never know, you may meet your next employer.

What’s not to like about bullet point marketing conference tips you can act on, right now? Thanks for the insights Michael.

It seems the theme we can extract from all this sage advice from our internet marketing conference tipsters is to first and foremost, plan ahead. Do a little homework before hand and have a plan for how you’ll capture, internalize and transfer the knowledge you gain. Have fun, but don’t overdo it. Realize the networking opportunities extend beyond prospects and also include competitive intelligence, marketing partners, vendors and new employees.

That’s a wrap for this series on getting the most out of internet marketing conferences. We hope you’ve enjoyed the series and would especially appreciate any additional tips our readers can provide. Many of the tips from the posts in this series came from conference organizers, programmers and speakers.

We’d like to hear more from the folks who pay the bills: attendees, sponsors and exhibitors. Please share your tips, thousands of other readers would love to see them!

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Internet Marketing Conference Tips: Michael Brito Intel

SES San Jose week is nearly over one might say we’ve saved some of the best internet marketing conference tips for last with the ever enthusiastic and insightful Heather Lloyd-Martin.

Heather is Chair, DMA’s Search Engine Marketing Council and President of SuccessWorks. She also blogs about copywriting at SEO Copywriting.

Attend all the “search marketing site labs” or “search marketing clinics” you can find. During a site lab, a panel of experts review Web sites on the fly and discuss how to improve them for search positioning and conversions.

Here’s why they are so cool:

1. If your site is reviewed, you get free consulting from the best minds in the industry. Search marketing experts charge anywhere from $250-$500+ an hour. Even if a three or four-person panel spends just 15 minutes reviewing your site, you are seeing remarkable value for your money. I’ve seen panels suggest one site tweak that ended up making the company thousands of dollars.

2. If you are too shy to have your site reviewed, simply sitting in the sessions is a great learning experience. Chances are, you’ll pick up quite a few actionable tips and ideas for your own site.

Go to the networking parties. Sure, you may feel like you have 1,000 things to do after being away from work for a day. But it’s amazing how much business actually takes place during these things. If nothing else, walk around with a glass of water (or your beverage of choice) and try to talk to as many people as you can. By the end of the conference, you’ll have formed some fledgling business relationships that you can develop later. I’ve seen people hired during networking parties, I’ve seen partnerships formed - I’ve even seen a group of folks brainstorm a new business idea. The parties are definitely worth it!

You’ve got to love advice that explains specifically how you can get more than you’re money’s worth from an internet marketing conference. Excellent tips Heather.

As SES San Jose winds down, another value packed set of tips is coming your way this afternoon from Michael Brito, Social Media Program Manager at Intel.

If you’re attending SES San Jose this week, what tips can you share with our readers that will make the next SES even more productive for you?

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Internet Marketing Conference Tips: Heather Lloyd-Martin DMA SEMC