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Each week we wrap up our top ten stories, and this week half of our most read stories were those that dissected and discussed the billion dollar purchase of Instagram by Facebook. Learn more about this story and many more in the ReadWriteWeb Weekly Wrap-up.

After the jump you’ll find more of this week’s top news stories on some of the key topics that are shaping the Web – Location, App Stores and Real-Time Web – plus highlights from some of our six channels. Read on for more.

Facebook’s Real Mobile Question, Post-Instagram: Can It Challenge Apple and Google?

Clearly the Instagram purchase was huge news this week, dominating our Top Ten. We dissected the story in detail, looking at how the purchase affected current Instagram users, what it meant for potential Facebook investors and even what we could learn about Facebook’s mobile monetization strategy. The sizable purchase makes a great deal of sense, and inspired us to ruminate on both the value of Path and the strategy of Pinterest, and what other companies might be on a Facebook shopping list. I don’t think anyone would argue though that it’s the normal exit for a mobile app like this, despite Instagram’s amazing growth story. Instagram won the lottery this week.

Top Posts:

15 Clever Responses to Facebook Buying Instagram

By now you’ve heard the news. Earlier today Facebook announced it had acquired Instagram for a meaty sum of $1 billion. We’ve written about who the sale is really about (it’s the investors) and how to get some more followers. But what does the Twitterverse say about this? Here are a few insightful tweets about this whole shabang. Read on. More

8 Things Instagram Did Right

With its billion-dollar sale to Facebook, Instagram instantly became the latest poster child for startup success. In just 551 days, the photo-sharing mobile app zoomed from zero to 30 million-odd users, and 10 million U.S. visits by March 2012, up 1000% since December 2011. Its valuation outstrips that of the 116-year-old New York Times.. More

[Infographic] How the App Stores “Really” Stack Up

If you liken app stores to race horses, Apple is the biggest, baddest thoroughbred in town. Google Play is a fine specimen with some distinct qualities but has a lot of work to do in the practice yard before catching up. Everything else is an also-ran. Windows Phone has been growing rapidly, increasing from 40,000 apps in Nov. 2011 to 70,000 at the most recent count. Then there is BlackBerry App World. For all of Research In Motion’s troubles, its app repository is tied with Windows Phone at 70,000, which includes 15,000 specifically designed for the BlackBerry PlayBook. There are no tablet apps in the Windows Phone Marketplace, mostly because there is no Windows tablet (well, one worth anything). More

Jack Tramiel Remembered: The Legacy of the Commodore Founder and PC Pioneer

Quite a few people have been retroactively credited with the invention of the personal computer. One man who never claimed credit himself, but who would certainly be listed among Bill Gates, Steve Jobs, Clive Sinclair, Adam Osborne, and John Roach as original creators of the personal computer industry is Jack Tramiel – who passed away today at the age of 83. More

SAP Plans to Dominate Enterprise Mobile Apps with HTML5 and New Partnerships

One of the largest software companies in the world just made a series of moves that could make it one of the most powerful enterprise mobile developers in the world. Hidden within SAP’s Hana database platform announcement yesterday was the fact that the company signed three strategic partnerships with leading U.S. mobile development firms, signaling what could be a huge shift in the balance of power in the race for enterprise mobile dollars. More

To Pivot Or Not To Pivot: Instagram vs. Pinterest

One of the more intriguing aspects of Instagram’s $1 billion payday from Facebook is that photo sharing was Plan B. Compare that to the other social startup darling of 2012, Pinterest, which has stayed true to its original mission from Day 1. More

How to Create Your Own Social Media Playbook

If you are trying to plan out your enterprise’s social media activities, it helps to have a playbook. Several companies have produced such a document, ranging from a few pages to more extensive tomes, and I wanted to give you some tips to preparing your own, as well as talk about best practices. More

New Analytics Dashboard for Infochimps.com

This morning the Big Data online marketplace vendor Infochimps announces a new analytics dashboard for their services called Dashpot.

Dashpot lets users configure their dashboard with exactly the information they need. For example, users can visualize their data in the form of line graphs, heat maps, geographic maps, counters, pie charts, or lists. You can also customize with selects, filters and sorts, to let users setup drilldowns for zooming in and out on their data, too.This lets users of different types and skill levels create multiple views depending on who is interacting with a given dashboard, and also specify what information each view should show. More

5 Things the Experts Say You Need to Know About the Facebook-Instagram Merger

Depending on which hastily pasted-together analysis you believe, Facebook’s $1 billion acquisition Monday is reason enough to close your Instagram account, and Facebook is going to ruin Instagram. We’re not buying it, so instead we spent Monday interviewing a dozen experts for their thoughts and opinions on the deal. More

Life After Death of the Check-In

The first generation of location-based apps has fallen short. Most consumers don’t even know location apps exist, and only a tiny minority actually use them. Today’s apps focus on benefits for businesses, like being discovered by nearby shoppers, but they’ve failed to stir customers. Can next-generation companies like Geoloqi show us why location is valuable? More

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Weekly Wrap-up: Let’s Hear It for Instagram

Does the rise of the read-later apps mean that users don’t want the experience of using your site at all? Jon Mitchell explores that question in this week’s top story, Websites Have to Get Better. All of this and more in the ReadWriteWeb Weekly Wrap-up.

After the jump you’ll find more of this week’s top news stories on some of the key topics that are shaping the Web – Location, App Stores and Real-Time Web – plus highlights from some of our six channels. Read on for more.

Websites Have to Get Better

When you take content written by someone else, strip it of its chosen monetization methods, and present it back to readers without the publisher’s permission, that publisher is not going to be happy. Unfortunately for publishers, that’s exactly what many of the read-later apps are doing. But is this because readers want to be able to read offline, or is it because they simply don’t like using our sites? Read Jon Mitchell’s take on this issue in Websites Have to Get Better.

From our readers:

Jaap Willem Online Marketeer and Photographer — That’s true.
The reading experience is very important indeed, but so is the time shifted reading and the different device when you read the content.

The big break through for Instapaper was with the iPhone and I think it´s still their main scanning (in your words scraping/parsing) device while the iPad is the main reading device.

I don´t have the exact numbers for this but when I hear Marco Arment speaking, I have this idea.

Furthermore I do hope indeed that the websites will continue to improve and that in general the reading experience will be improving every time

Keep up the good work here at RWW

More Top Posts:

The Nokia Lumia 900 Could Be Today’s Best Smartphone, But…

When it hits AT&T stores next week, the Nokia Lumia 900 could be the best smartphone on the market. If Apple released a piece of hardware as sleek and beautiful as the Lumia 900, the world would bow at its feet and marvel at Cupertino’s latest masterpiece. But that is not going to happen with the Lumia 900. More

5 Ways to Keep Your Google Browsing Private

Google’s one unified privacy policy went into effect on March 1. We spoke with two security experts, Security Evangelist Stephen Cobb of security solutions provider ESET, and Alisdair Faulkner, chief products officer of cybercrime defender platform ThreatMatrix, to get a better idea of what you can do to keep your browsing history as private as possible. More

New iPhone, iPad and Android Apps for March 2012

It has been a great month for apps. Both iOS and Android had big markers in March, as Apple released the new iPad and Google rebranded the Android Market as Google Play. Developers have been hard at work creating apps for each platform and some great games, social apps and utilities have been recently released. Whether you are looking to draw on your iPad, make VoIP calls with your Android or just learn a new language, the ReadWriteWeb Apps of the Month for March has a little something for everybody. More

Eye Movement Study Reveals Six Must-Know Things About Facebook Brand Pages

The Facebook Timeline that brand pages were forced to switch over to last week is “flawed,” according to an eye movement study of six brand pages by SimpleUsability, with many of the new features going unnoticed or being misunderstood. More

Windows 8: The OS/2 of Today

After watching Microsoft lurch toward completion of Windows 8 and trying out a few of its early versions, I am struck by a tremendous sense of déjà vu. It took me some time to figure out why I was feeling this way, and then it hit me: Win 8 is on track to become the OS/2 of today, and suffer a similar and ignominious fate. More

The Future of Photo-Sharing Apps

The tiny Instagram app grew to a gigantic 27 million users during its first year in the App Store. It has inspired real-life Instameet-ups, Instagram art shows and a community based on love for the image, where users can post and receive feedback from other visual thinkers. Instagrams are not only the new Polaroids when it comes to party pics, they’ve become a way for users to communicate visually, sharing inspiration and ideas (well, iPhone users anyway – the Android app is due out soon). More

The Future of Newspapers May End Up Looking a Lot Like… Newspapers

It’s a bit of a role reversal at the college newspaper where I am the faculty adviser: I, playing the role of old ink-stained curmudgeon, keep insisting the students need to think about improving their website and developing multimedia reporting skills, while they insist they love putting out a dead-tree product each week. More

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• Advertisers Unite to Get Around Apple’s Device ID Policy
• Europe Will Investigate Whether Motorola Uses Patents as Weapons
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• Silverlight Lives On in New SQL Server 2012 Reporting Tool
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Weekly Wrap-up: Users Don’t Like Your Site

The Android Marketplace is rebranded as Google Play. All of this and more in the ReadWriteWeb Weekly Wrap-up.

After the jump you’ll find more of this week’s top news stories on some of the key topics that are shaping the Web – Location, App Stores and Real-Time Web – plus highlights from some of our six channels. Read on for more.

For Google, to Play Is to Fight the Commoditization of Android

When you think of Android, do you think of Google? No, probably not. Android as a brand conjures up associations with the little green robot, the sound of your phone’s Droid tone, Motorola, Samsung and even Verizon, but rarely Google. For that reason, Google has rebranded the Android Marketplace as Google Play. Is it too little too late or is it a smart move to lessen brand dilution? Dan Rowinski takes a look at the reasons for the rebrand and its hope for success in this week’s top story, For Google, to Play Is to Fight the Commoditization of Android.

From our readers:

Jay Godse – Android is not a strong enough brand to do what it needs to do for Google. It is valuable to developers as a technology brand. It is valuable to handset makers and carriers as a customer attraction brand. It is valuable to consumers as a place to buy apps for Android phones,i.e. a commerce brand.

In the long run, Android cannot be all three things. The weakest brand facet of Android is the commerce brand, so it is a good decision to separate it from the technology and customer attraction brands in the form of Google Play.

Personally, I don’t think that the name “Google Play” captures the right value proposition to customers of the Android marketplace. “Google Market” might have been a better choice. However, at least the brand is separate from the technology and customer-attraction brand facets of Android.

More Top Posts:

Google’s Go Programming Language Grows Up: Now What?

Does the world really need another C-ish programming language? Apparently Google thought so in 2009, when it channeled the Ramones and introduced Go. Now the Go team has reached a stable point they’re calling Go 1 and sending it out into the world for “creating reliable products, projects and publications.” Now, what’s the world going to do with it? More

I Quit Path

There are too many apps. “There’s an app for that” has passed the point of cliché and become some strange kind of axiom. Path is the perfect example. We have an app for staying in touch with friends: Facebook. We have an app for sharing pretty photos: Instagram. We have an app for checking into places: Foursquare. We have approximately 9,182 apps for auto-tweeting what song we’re listening to right now. And yet, Path. More

5 Apps for Working From the iPad

Let’s be real about this. You can’t do everything on an iPad. As Shawn Blanc pointed out the other day, you can’t make iOS apps on it, for example. But you might be surprised by how much real work you can do on it with the right tools. If your work requires generally office-like capabilities, there are definitely iPad solutions. More

10 AirPlay-Ready iPad Apps That Make Apple TV Worth It

When I first unboxed the new 1080p Apple TV and plugged it in, I wasn’t blown away. Having used a Boxee Box for the last 16 months, I’ve come to expect flexibility and a broad selection of content sources from my streaming set-top boxes. In fact, after several minutes of playing around with it, I was tempted to box it back up and send it back. More

The Unspoken Etiquette of Facebook Photo Tagging

That afternoon, the Facebook notifications just kept rolling in, one after the other. You’ve been tagged in a photo, the social giant eagerly announced via email, again and again. The subject of many of those photographs – we’ll call her Stacey, as she has requested anonymity – was not expecting these images to be published online, to say the least. More

The End of RIM As We Know It

BlackBerry-maker Research In Motion shares are down tonight after reporting a terrible quarter: Sales are shrinking at a time when its main competitor, Apple, saw iPhone sales more than double. RIM is no longer profitable. And now it is looking for a new plan. More

Google Is Now a Graphing Calculator

Google has decided to make its simple search box into yet another thing. It’s now a WebGL-powered 3D graphing calculator. If you type in a two-variable function, Google’s search box on the desktop will graph an animated, interactive, 3D plot right in your browser. More

New Ways to Do Disaster Recovery Using Virtualization

Remember your father’s disaster recovery (DR) process? Chances are it involved using a bunch of data tapes and rotating them between home and work, or different offices. Tapes were cheap, but notoriously unreliable. And getting them restored on a server took a lot of work. There are better solutions for today’s DR, including using one of a number of newer virtualization technologies that makes it easier and a lot faster to bring up a server from a backup. Let’s look at some of the alternatives. More

How to Jailbreak According to chpwn

When you jailbreak an iOS device for the first time, you have a lot to learn. That’s just the first of many ways jailbreaking is unlike the out-of-the-box Apple experience. To get a better sense of the purpose and potential of jailbreaking, I talked to one of the best. More

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• Take My Facebook Password? Over My Dead Body
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• Fuzebox, the iPad and the Reality of Simple Unified Communications
• Squashing Bugs: The Many Layered Approach to Mobile App Testing

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• Red Hat Sets a Date for OpenShift Source Release
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• Google Adds New Toys to OAuth Playground
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Weekly Wrap-up: Does the Android Brand Make You Think of Google?

With unemployment hovering at 8.3%, some employers feel they can ask for the unreasonable. All of this and more in the ReadWriteWeb Weekly Wrap-up.

After the jump you’ll find more of this week’s top news stories on some of the key topics that are shaping the Web – Location, App Stores and Real-Time Web – plus highlights from some of our six channels. Read on for more.

What Should You Do If Your Employer Asks For Your Facebook Password? HOT TOPIC

Sure, you sacrifice some of your rights to privacy when you enter the workforce, but asking for social passwords seems to be an extreme request. Employees are advised to be proactive and ask about social media policies and, of course, assert their rights to privacy in non-work activities.

What would you say if your boss asked for your Facebook password?

From our readers:

Christiaan Conover — An employer asking for your Facebook credentials is tantamount to asking for permission to read your personal (delivered to your house) mail, read your personal email or listen to your personal voicemail messages. They have no business gaining access to something that has no connection to the employer and violates another company’s terms in the process.

More Top Posts:

New York City Subpoenas Twitter For Occupy Wall Street Protester Data

U.S. activists who thought Twitter was a secure way to communicate during demonstrations may have another thing coming. The New York District Attorney’s Office has begun sending subpoenas to Twitter seeking data on protesters arrested during the Occupy Wall Street protests last year. More

Best Wiki Ever? Hackpad Just Might Be

After catching a note about the wiki for SXSW being edited with Hackpad, I thought it might be worth a look. Then I caught the tagline, “best wiki ever.” Well, that’s a bold statement. Then I noticed that Tomboy creator Alex Graveley was part of the team behind it and thought maybe it really is. After a short test drive, I’m even more impressed. Hackpad combines the simplicity of Tomboy with real-time collaboration features that make it a great lightweight tool for teams. More

Google Semantic Search: Bad for SEO, Good for You

The Wall Street Journal reported today on some changes coming to Google search, but the article seems a bit confused about what they are. The lead item is that “[o]ver the next few months,” Google “will begin spitting out more than a list of blue Web links,” providing direct answers to questions instead. That’s not new at all. More

How Windows 8 Succeeds From Here: A Prognosis

We live in a post-something era. This much, Microsoft is willing to concede; the iPad’s thundering success changed the landscape. It has shown that the buyer is willing to imagine a different form factor than the PC commanding her principal information delivery platform. Apple has yet to conquer that platform, but it has fired its third round of volleys and the castle walls have been breached. More

[Poll] What Company Provides the Best HTML5 Framework and Toolset?

HTML5 and the mobile Web is starting to catch up with native apps, at least in terms of developer attention. Many developers are rushing to create HTML5-ready mobile websites or hybrid apps and need the proper tools to create dynamic apps that will function across platforms. As such, there is an arms race in the HTML5 ecosystem to create tools that developers will need to produce quality apps and content for the mobile Web, Android and iOS. More

Death By Wikipedia: Encyclopedia Britannica Stops Printing

So many things about printed encyclopedias seem insane now. The space that dozens of volumes takes up. How much an entire set weighs (well over 100 pounds). The fact that many middle class families used to have to pay for them in regular installments. How slowly they are updated with new information.

Today, we have a reservoir of infinite knowledge, most of which is virtually free to access. It takes up no more physical space than the tiny devices we use to view it. More

Stephen Wolfram Thinks Instagram is “Completely Nuts” For Writing Its Own Photo Filters

The easy news at South by Southwest yesterday was that Instagram has reached 27 million users and has indeed built the expected Android version. The hard news is that it may have wasted lots of time and effort along the way.

In a talk today entitled “Computation and Its Impact on the Future”, Stephen Wolfram took a rapt audience on a tour of Wolfram Alpha and the Mathematica kernel that underlies it. To demonstrate Mathematica’s capabilities, he wrote some software right in front of us to upload and filter photos. It took 10 seconds and two lines of code. More

5 Things I Learned About the Future from Stephen Wolfram

Lots of the knowledge dropped at South By Southwest Interactive is vertical. In the sense that tech people use that word, “vertical” means focused on a particular market or problem and all its implications from top to bottom. Talks tend to be about the business of this or that, or the makers of one app will talk about how they did it. More

[STUDY] Why Do People Use Instagram?

Instagram is the iPhone photographer’s app of choice, and it’s not just because of those slice and dice filters. Are Instagram users hasty and lazy, or do they actually take time to craft the photos before uploading them? A study done back when Instagram was fairly new suggests that the hardcore users of the Instagram app are anything but lazy. In fact, they might be using this tiny app to create art and build beautiful new communites. Before Zachary McCune joined @piictu as a community manager, he found himself in the UK on a fellowship studying the software users of Instagram. More

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• If Windows 7 “Simplifies” the PC, What Does Windows 8 Do to It?
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• Your iPad 2 is About to Have an Accident
• [Poll] What Company Provides the Best HTML5 Framework and Toolset?
• AppMobi Releases First Public Version of jqMobi HTML5 Framework

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• Next, Salesforce Aims to Obsolete the CMS with Site.com Launch
• Four (Competing) Approaches to Security in the Mobile + Cloud Era
• Hadoop Users Could Get Their First Taste of Real Encryption

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Weekly Wrap-up: Why Some Bosses are Asking for Your Facebook Password and More Top Stories

The new iPad isn’t a large step forward in terms of features, but it will be huge for Apple. Netflix didn’t realize it was advertising on the Rush Limbaugh Show. And, Google started selling airfare to searchers. All of this and more in the ReadWriteWeb Weekly Wrap-up.

After the jump you’ll find more of this week’s top news stories on some of the key topics that are shaping the Web – Location, App Stores and Real-Time Web – plus highlights from some of our six channels. Read on for more.

Why the New iPad is So Huge for Apple HOT TOPIC

Most will agree that the new iPad, launched this week, isn’t a huge step forward. That being the case, Dan Frommer still believes it will be of enormous significance for Apple this year. 2012 may well be the year of the iPad.

From our readers:

Netflix: No, We Don’t Advertise with Rush Limbaugh HOT TOPIC

Did Netflix advertise on the Rush Limbaugh show? Yes. Did they mean to do this? It’s complicated.

The answer is really more of a primer in the way radio advertising works. Joe Brockmeier shares how buying general airtime is different than specifying a particular show in your ad buy. He also explains why those general ad buys may not be a good idea if you are advertising on a network that airs controversial content.

From our readers:

Jason — I see Netflix has continued to run ads on Rush today – and not just any station, on flagship Rush station WABC.

I understand network buys. I also understand a company has the right to demand “no controversial programming” with those buys.

Obviously, all but Netflix have made this demand. There are no major buyers airing during Rush except Netflix now.

So, do you think you’ve been used? I’d like to hear your thoughts on this.

Google Gets Into the Airline Ticket Business

Just in case it wasn’t clear Google is going into the business of selling airline tickets. It’s starting small with Cape Air, an independent New England-based regional airline.

The websites for Cape Air and Nantucket Airlines now have new booking software under the hood powered by Google-owned ITA Software, one of the “Ten Most Innovative Companies in Transportation,” according to Fast Company.

More Top Posts:

Sencha Touch 2 Allows Developers to Code iOS Apps With Windows PCs

Mobile HTML5 developer framework Sencha wants to be more than just a tool to develop hybrid mobile applications. The company’s roadmap for 2012 is to become an end-to-end solution for designing, developing and deploying HTML5 applications and is taking its first steps toward that goal today by releasing Sencha Touch 2 out of beta. Sencha Touch 2 gives developers a better user interface for developing HTML5 that will give consumers a more robust user experience. More

Google Slashes Storage Prices: Still no GDrive

Google announced today that it’s dropping its pricing on Google Cloud Storage and its integration with several enterprise storage offerings. Google’s updated pricing scheme puts it roughly in line with Amazon’s S3, but what else does Google have to offer except a new pricing scheme?

I spoke to Google’s product manager for Cloud Storage, Navneet Joneja on Monday about the pricing change and how Google stands out in storage. More

The New iPad: The Perfect Tablet at the Perfect Time HOT TOPIC

So, Apple just threw a bunch of numbers and specifications at you. Yeah, it is a new iPad. So what? Nothing about the rumor cycle heading into the third generation iPad had me excited. Honestly, I am probably not going to buy the new iPad. Well, not anytime soon. But, as we noted earlier today, you probably will. My colleague Dan Frommer will explain later today why the third generation iPad will be the most important product Apple releases this year and will sell two to three times better than the previous two iPads … combined. If you have never bought a tablet before, this is likely going to be the one that you do buy. More

[Infographic] How to Write the Best Call to Action Emails

The folks at Litmus.com have prepared this interesting infographic about to boost the results from your email campaigns. Who knew that your readers would be more likely to click on your messages if a button included an arrow icon? And that because of image-blocking features on most email programs, make sure that you use what they call a “bulletproof” button by combine HTML and background codes so that the button will be visible when images are enabled. More

How Social Networks are Killing the Internet HOT TOPIC

Share this on Facebook! Tweet this to your followers! Pin it to Pinterest! Submit the link to StumbleUpon and drive tons of traffic to your site! Digg it and hopefully more eyeballs will see it (and then it will end up on Facebook through the Digg Social Reader). Isn’t it great? You can cross your fingers and hope that the entire social Web sees something you like if you share it to all of your social networks. After all, we are what we share. More

Amazon Leads Price War: Drops AWS Pricing Again, Leans Heavy on Reserved Instances

According to Amazon’s blog today, the company is now on their 19th price cut since AWS debuted, but who’s counting? Well, they are, apparently. The company is lowering pricing on EC2 instances, ElastiCache, Amazon Relational Database Service (RDS) and Amazon Elastic Map Reduce are all dropping significantly. Significantly, Amazon is heavily emphasizing its price cuts on Reserved Instances. More

Apple, That iPad Will Never Get the Network Speed You Claim HOT TOPIC

When Apple executives rolled out the new iPad yesterday, there was a lot of hyperbole and cheerleading on stage. Hey, these things happen, it is a launch event for one of the year’s biggest products, after all. Yet, those with a critical eye noted something peculiar with Apple’s announcement of its 3G and 4G LTE announcement: the speed numbers that executives touted are nowhere near what consumers will find in the real world. More

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• How Many Vendors Can Bill Your Credit Card?
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• [Infographic] How to Write the Best Call to Action Emails

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• Cartoon: The Value of Flash on the iPad
• Sencha Touch 2 Allows Developers to Code iOS Apps With Windows PCs
• The Potential of Turning Mobile Money Into Mobile Apps

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• Can Data Tell the Story of a Location? Discovering Haight Street
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Weekly Wrap-up: The New iPad Launches, Netflix Didn’t Know They Advertised on Limbaugh, Google Starts Selling Airfare and More