The popularity of a web site is measured by traffic. The popularity of a product is measured by sales, traffic from consumers.In a world of information overload we rely on search engines to help us find what we’re looking for whether it be information, products, services and now people.
Popularity is also an influence of conversational […]
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What is Conversational Relevancy?
Mogulus, a New York-based company that’s part of the crowded pack of live-video streaming sites, has raised a new round of funding from news media conglomerate Gannett, publisher of USA Today and about two dozen other newspapers.
The two companies have had a partnership in place for the past three months, and the new investment is considered to be an extension of the partnership.
Financial terms were not formally disclosed, but a source close to the deal told us that–consistent with blog reports–the capital is about $10 million.
So far, Gannett’s partnership with Mogulus has given the video site some bragging rights: when former Democratic presidential candidate Hillary Clinton made some controversial remarks about the Robert Kennedy assassination in 1968, that interview had been recorded and live-streamed on Mogulus by one of the participating Gannett newspapers–the Argus Leader of Sioux Falls, S.D. Other newspapers picked up on the remark, and the rest is (recent) history.
Besides cementing the relationship with what is probably its highest-profile client, Mogulus likely could use the extra cash: live video is bandwidth-heavy, and there are plenty of competitors in the field, from Kyte to Ustream to Justin.tv. Additionally, the company is working on supplementing its ad-supported free service with a paid offering.
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Video service Mogulus attracts Gannett funding
Mogulus, a New York-based company that’s part of the crowded pack of live-video streaming sites, has raised a new round of funding from news media conglomerate Gannett, publisher of USA Today and about two dozen other newspapers.
The two companies have had a partnership in place for the past three months, and the new investment is considered to be an extension of the partnership.
Financial terms were not formally disclosed, but a source close to the deal told us that–consistent with blog reports–the capital is about $10 million.
So far, Gannett’s partnership with Mogulus has given the video site some bragging rights: when former Democratic presidential candidate Hillary Clinton made some controversial remarks about the Robert Kennedy assassination in 1968, that interview had been recorded and live-streamed on Mogulus by one of the participating Gannett newspapers–the Argus Leader of Sioux Falls, S.D. Other newspapers picked up on the remark, and the rest is (recent) history.
Besides cementing the relationship with what is probably its highest-profile client, Mogulus likely could use the extra cash: live video is bandwidth-heavy, and there are plenty of competitors in the field, from Kyte to Ustream to Justin.tv. Additionally, the company is working on supplementing its ad-supported free service with a paid offering.
Excerpted from:
Video service Mogulus reels in Gannett funding
