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Posts Tagged ‘green-tech’

Pepsi tweets apology for ‘bad taste’ iPhone app

Tuesday, October 13th, 2009
Pepsi

Amp Up Before You Score iPhone app.

(Credit:
Pepsi

PepsiCo has tweeted an apology on its Amp Energy Twitter account, as well as its Pepsi account, to those who may be offended by its new iPhone application, Amp Up Before You Score, which some have complained is insensitive to women.

“Our app tried 2 (sic) show the humorous lengths guys go 2 pick up women,” a tweet read on Amp Energy’s Twitter page. “We apologize if it’s in bad taste & appreciate your feedback.” The message was retweeted on Pepsi’s official Twitter page.

The soft-drink maker stopped short of removing the free application from Apple’s App Store.

Amp Up Before You Score is described by Pepsi as a “road map to success for your favorite kinds of women–24 in all.” According to the company, the app first helps men “identify her type.” To do so, the app shows a listing of “types of women” and features a “cheat sheet on the stuff she’s into, with lists, links, and some surefire opening lines.”

Perhaps the most suspect part of the app is the “Keep a List” function. The company describes that feature as such: “Get lucky? Add her to your brag list. You can include a name, date, and whatever details you remember.”

After Pepsi released the app, people immediately took offense. Not only did Pepsi and its Amp Energy division hear it from Twitter users, the company also took shots from blogs that found the app particularly offensive. An overwhelming number of reviewers gave the app one star on its App Store page.

So far, Amp Up Before You Score is still available as a free download in Apple’s App Store. If you want to see the app in action without downloading it, you can view a video from Pepsi here.

Originally posted at The Digital Home

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Calculator runs cost numbers for plug-in vehicles

Monday, September 14th, 2009

Automakers this week are showing off all manner of fuel-efficient concept cars at the Frankfurt Auto Show in Germany. But, in general, the majority of people are reluctant to pay a big premium for the last green auto technology.

Think tank the Rocky Mountain Institute has launched an online calculator to figure what higher up-front cost brings you in terms of savings and environmental benefits. It’s part of the group’s Project Get Ready to prepare communities for plug-in electric vehicles.

The price premium of greener cars is an important issue as the auto industry readies many plug-ins designed for everyday use. These first-generation cars, such as the all-electric Nissan Leaf or Chevy Volt, will have a bigger price tag because they will carry a bigger–and pricier–battery than today’s hybrids. But owning an electric car “fueled” by electricity is typically going to be cheaper per mile than gasoline.

The calculator is structured so that you can compare the lifetime costs of two cars, giving you the ability to input a number of variables, such as cost of gas, lease versus buy, and how many miles you drive. It lets you take your best guess at gas prices–today it’s at $2.61 per gallon–and assumes electricity costs of 9 cents per kilowatt-hour, though these days that price is more like 11 cents per kilowatt-hour, according to the U.S. Energy Information Administration. Six years is the default number of years to own a car because it’s a national average.

Project GetReady's calculator lets people configure variables and compare total cost of ownership for upcoming plug-in electric and hybrid vehicles.

(Credit: Screen capture by Martin LaMonica/CNET)

Running through a few examples shows upcoming electric cars are indeed cheaper to own, but more expensive upfront. Keep in mind that the calculator includes both available models as well as a number of cars, notably plug-in electrics, that are not yet available.

For example, the driver of a Chevy Volt, which runs on an electric motor and has a gasoline engine for distances longer than 40 miles, will spend almost $2,500 less on fuel than a hybrid Honda Insight over six years. Does that justify a sticker price that’s higher by more than $13,000 in your mind? Now you can decide.

The all-electric cars, such as the Nissan Leaf or the BYD e6, come off as most competitive when it comes to total cost of ownership. On the other hand, you’re limited in range to about 80 or 100 miles for these first-generation battery electric cars.

After 10 years, the driver of a Leaf saves $7,684 on fuel compared to a Nissan Altima, offsetting the $7,000 more you need to pay to purchase a Leaf. Play around with the calculator a little more and you see that $4 per gallon gas means that $7,000 premium is offset in a bit over 5 years.

It’s useful for comparing hybrids versus gasoline-only cars as well. The hybrid version of the Honda Civic saves you $1,616 over six years but costs $6,752 more. It’s cheaper to own right out of the gate when gas prices are around $6 per gallon, according to the calculator.

If you’re thinking about converting a Prius to a plug-in version, you’re going to pay for it. The calculator estimates it will cost $19,165 more and save just over $2,011 in fuel over 6 years. Meanwhile, a plug-in Ford Escape is cheaper to own than a hybrid Ford Escape after 10 years with today’s gas prices, and after 7 years if gas costs $3.50.

Cost isn’t everything to everybody, of course. With millions of hybrids sold already, people are clearly willing to pay more for better mileage for environmental or energy security reasons. This calculator has additional metrics on amounts of oil used and carbon dioxide equivalent emissions between two cars, which is handy.

On the whole, the calculator shows that a number of variables play into the buying equation–beyond things like brand, status, and a car’s looks. Even though many of the cars listed aren’t yet available and there are more comprehensive comparison sites, it’s a useful place to look.

The industry hasn’t decided on the best way to compare emerging technology to today’s gasoline cars–will it be miles per gallon equivalent, range, or cost per mile? As electric vehicles of various guises come to market, consumers will need to grapple with mileage claims that, most likely, will be tricky to sort through.

Originally posted at Green Tech

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SitOrSquat tells you where to go (literally)

Saturday, December 6th, 2008

SitOrSquat is a handy service that helps you find the nearest public bathroom. Unlike MizPee, which has been doing this since October of last year, SitOrSquat has gotten its act together enough to put out two great apps for iPhones and Blackberry phones. The key benefit of these being the inclusion of GPS, which narrows down where you are with just one click. If you’re in a hurry–which is inevitable when using a service like this, this feature is immensely helpful.

In addition to its GPS locating, the mobile application lets you take photos of the facilities from your phone’s camera, which go into a central library others can eyeball before they go. You can also add new locations right from your device, which will get pushed up live to the service’s network of bathrooms.

SitOrSquat throws in all the bells and whistles you’d expect for a bathroom-rating social network. Registered users can rate each location on a five-star scale. This meta-rating gets translated into a recommendation of whether your should sit or squat, with the latter being undesirable.

One thing that’s missing from the mobile app, and present on the actual site is information on whether or not the bathroom has any sort of prerequisites to get in, such as a purchase or a key. It’s also missing the hours of operation, something which can be helpful if you’re trying to use the application at night or on the weekends when a business might be closed. Mizpee has both of these features, and they can be total deal breakers in your hunt for porcelain.

If you’re an iPhone user you can pick up the app here (iTunes warning). BlackBerry users have the option to either download the app or run it as a WAP version over the air.

Related: Diaroogle helps you find clean public bathrooms

Find nearby bathrooms to do your business, either on the Web or on your phone with some smart little mobile apps.

(Credit: CNET Networks)

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Pirates of the Amazon hits the rocks

Saturday, December 6th, 2008

The journey is over for Pirates of the Amazon, a new Firefox extension that let users illegally download movies, games, TV shows, and MP3s for free by cross referencing Amazon.com’s product pages with torrent files from the Pirate Bay.

Pirate Bay/Amazon graphic

On Thursday, a day after Webware reported on the plug-in, lawyers for Amazon.com took action. They served the Internet service provider of the two students who released the extension with a take-down notice–and the students complied and removed the tool, according to The New York Times.

However, on their Web site, the students now say the plug-in was meant as an artistic parody, part of their research for a media design course at the Piet Zwart Institute of the Willem de Kooning Academy Hogeschool in Rotterdam Holland. “It was a practical experiment on interface design, information access, and currently debated issues in media culture,” the students say.

And while that might seem like a convenient story concocted by the students to stay out of trouble, the NYT reports that they have backup from their teacher, Florian Cramer, who defended them on an Internet mailing list called Nettime.

Cramer said a majority of commentators failed to see the artistic nature of the experiment, and expressed concern that his students were being censored.

“With the take-down notice from Amazon.com, our students have been scared away from pursuing their art, research and learning in our institute,” Cramer wrote. “We do not want a culture in which students have to preemptively censor their study because their work confronts culture with controversial and challenging issues.”

While the extension was working, it showed up as a “Download 4 Free” link on the top of the Amazon product page if the content could be found on the Pirate Bay’s search index. This linked directly to the hosted .torrent tracker file, letting the user avoid having to make a purchase from Amazon in place of acquiring it illegally via BitTorrent.

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Free Flickr Pro over for AT&T, Verizon customers

Friday, December 5th, 2008

Those who subscribed for DSL from AT&T or Verizon were entitled to free Flickr Pro accounts from Yahoo, but that deal is coming to an end.

I just got this message from Flickr: “Due to changes in your AT&T Internet service, your Flickr Pro account will expire on 29th March, 2010. That’s in 479 days! You can renew Flickr Pro for just $24.95 for a one-year account. And to thank you for staying with us, we’ll give you another two months at no cost.”

I don’t have to pay until 2010 because I had already paid for one year of a Pro account, a payment that hadn’t been used because of the AT&T deal. But most folks probably will see their free Pro accounts vanish sooner.

According to the Flickr help page on the subject, “AT&T and Verizon Internet Services have reworked their broadband packages and will no longer be offering Flickr Pro to subscribers after January 31, 2009.”

If you don’t pay, Pro accounts revert to regular accounts. Subscribers in that circumstance don’t lose any photos, but they do lose the Flickr Pro perks, which include the ability to see more than the last 200 photos that have been uploaded, unlimited uploads, unlimited numbers of photo collections called sets, ad-free browsing, and the ability to view full-size images.

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