Wasting Time Is the Worst Customer Experience

Monday, March 27th, 2017

Wasting Time Is the Worst Customer Experience

Reducing the amount of time a customer has to spend is one of the best ways to improve the customer experience.

The essence of digital is speed. Customers are obsessed with saving time. Those organizations who save customers’ time are like digital magnets.

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Wasting Time Is the Worst Customer Experience



Who Owns Your Company’s Data?

Wednesday, March 22nd, 2017

Who Owns Your Company's Data?

Gartner predicted in 2012, that by 2017 CMOs would outspend CIOs on IT.  
The prediction was right on the money. 
Marketing and advertising technology budgets have continued to rise in the years following the prediction, according to a 2016 survey by the research firm.

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Who Owns Your Company’s Data?



Are You a Digital Transformation Laggard?

Monday, March 20th, 2017

Are You a Digital Transformation Laggard?

The secret to long-term business success is “digital transformation” — or so we’ve been told repeatedly over the last three years.
At conferences, during meetings, in conversation, no matter what the original topic, the talk inevitably returns to digital transformation. 
And while I buy the premise, the reality is messy.

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Are You a Digital Transformation Laggard?



When ‘Acceptable’ Risk Is No Longer Acceptable

Friday, March 17th, 2017

When 'Acceptable' Risk Is No Longer Acceptable

We are used to identifying a risk, analyzing the potential consequences and their likelihood and then establishing a “risk level.” 
We evaluate whether the level of risk is acceptable or not, based on risk appetite, risk criteria or the like.

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When ‘Acceptable’ Risk Is No Longer Acceptable



5 Ways to Improve Your Organization’s Marketing Agility

Friday, March 17th, 2017

5 Ways to Improve Your Organization's Marketing Agility

Agility. It’s a word in every modern marketer’s vocabulary. But what exactly does marketing agility mean? And is it just a passing trend?
To increase marketing agility, organizations must themselves to become more nimble and responsive.
The first step? Preparing the overall enterprise.

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5 Ways to Improve Your Organization’s Marketing Agility