#e2conf Andrew McAfee’s Top Enterprise 2.0 No-No’s
Tuesday, November 3rd, 2009“Some tipping point has been reached with enterprise 2.0,” explained Andrew McAfee, a Principal Research Scientist from the Center for Digital Business, MIT Sloan School of Management, at this year’s Enterprise 2.0 conference in San Francisco.
McAfee explained that while he used to see potential customers approach enterprise tools with skepticism, he’s recently noticed a significant shift in attitude. In 2009 alone, McAfee’s seen apprehension migrate to some flavor of acceptance or resignation. And though he feels the shift is an overall positive one, in his book there are still a few pesky warning signs that have the potential to cause some struggle:
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#e2conf Andrew McAfee’s Top Enterprise 2.0 No-No’s

The keynote stage at this year’s Enterprise 2.0 conference in San Francisco is lit in a nice blue light, conveniently complementing the red and white checkered cloth covering the table set up in the center. There’s a small vase of yellow flowers and a bottle of wine resting on top.