Wasting Time Is the Worst Customer Experience

Monday, March 27th, 2017

Wasting Time Is the Worst Customer Experience

Reducing the amount of time a customer has to spend is one of the best ways to improve the customer experience.

The essence of digital is speed. Customers are obsessed with saving time. Those organizations who save customers’ time are like digital magnets.

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Wasting Time Is the Worst Customer Experience



Accenture Buys OCTO Technology to Boost Digital Transformation Services

Friday, March 24th, 2017

Accenture Buys OCTO Technology to Boost Digital Transformation Services

Accenture announced it has bought Paris-based OCTO Technology, a consultancy firm specializing in digital transformation services and software development.
Dublin-based Accenture will fold OCTO into Accenture Digital to “expand (its) digital service offering in France.

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Accenture Buys OCTO Technology to Boost Digital Transformation Services



Should IT Take a Cue From Ray Kroc?

Friday, March 24th, 2017

Should IT Take a Cue From Ray Kroc?

In “The Founder,” Michael Keaton plays Ray Kroc, the businessman who took a lowly hamburger stand called McDonald’s and transformed it into an international powerhouse that employs 1.5 million people (making it the second largest private employer in the world) with revenues of $25.4 billion.

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Should IT Take a Cue From Ray Kroc?



5 Strategies to Achieve Better Brand Recognition

Friday, March 24th, 2017

5 Strategies to Achieve Better Brand Recognition

While today’s buyer journey has changed dramatically from years past, at least one thing remains the same — either consumers know your brand from the start, or you have to interrupt their buying-decision process to get their attention. 
McKinsey research suggests media fragmentation and product proliferation leads consumers to limit the number of brands they consider at

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5 Strategies to Achieve Better Brand Recognition



Think Digital Renovation, Not Digital Transformation

Friday, March 24th, 2017

Think Digital Renovation, Not Digital Transformation

When you renovate an old house, you start by improving what’s there. 
The same goes for digital transformation.
But instead of thinking of it as a “transformation,” it might help to look at it as Sergio Zyman  does — “digital renovation.

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Think Digital Renovation, Not Digital Transformation