Forget Digital Transformation, Start With Digital Renovation, More News

Sunday, March 26th, 2017

Forget Digital Transformation, Start With Digital Renovation, More News

Everyone talks about digital transformation. You can’t avoid it.
Have you ever considered renovation rather than transformation? 
That’s how Sergio Zyman views it — “digital renovation.” Zyman’s book, “Renovate Before You Innovate,” recommends improving existing tools and practices rather than tossing everything in the trash and starting from scratch. 

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Forget Digital Transformation, Start With Digital Renovation, More News



Think Digital Renovation, Not Digital Transformation

Friday, March 24th, 2017

Think Digital Renovation, Not Digital Transformation

When you renovate an old house, you start by improving what’s there. 
The same goes for digital transformation.
But instead of thinking of it as a “transformation,” it might help to look at it as Sergio Zyman  does — “digital renovation.

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Think Digital Renovation, Not Digital Transformation



How Your Company Culture Supports Your Digital Workplace

Friday, March 24th, 2017

How Your Company Culture Supports Your Digital Workplace

Organizations that offer a great employee experience and support high employee engagement reap the rewards of increased productivity and innovation.
Those benefits flow from a well-implemented digital workplace ecosystem, which provides digital tools, services and applications that enable new, more effective ways of working.

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How Your Company Culture Supports Your Digital Workplace



Will Digital OOH Ad Spending Beat Social Media Spend in 2017?

Friday, March 24th, 2017

Will Digital OOH Ad Spending Beat Social Media Spend in 2017?

This is the year more advertisers will shift their marketing dollars to digital out of home (OOH) as the space gains traction and acceptance. As CMSWire readers have heard before, OOH — one of the more conventional ad channels — is ripe for transformation by mobile data.

With location

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Will Digital OOH Ad Spending Beat Social Media Spend in 2017?



Surviving Big Data: How to Create Better Digital Experiences

Friday, March 24th, 2017

Surviving Big Data: How to Create Better Digital Experiences

If you’re reading this article, you will probably not be surprised to learn Americans spend an average of more than six hours a day on the internet — and this number is rising.

Customers rely on a wide range of sites to consume everything from recipes to music, interact

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Surviving Big Data: How to Create Better Digital Experiences