Building the Perfect Marketing Organization

Tuesday, February 21st, 2017

Building the Perfect Marketing Organization

Everyone is looking for a simple prescriptive formula to structure and build their marketing organizations in this crazy technology environment we all now inhabit.

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Building the Perfect Marketing Organization



Adobe, Salesforce, Oracle, Marketo Have Best Marketing Hubs, Gartner Says

Friday, February 17th, 2017

Adobe, Salesforce, Oracle, Marketo Have Best Marketing Hubs, Gartner Says

Gartner kept the same four leaders in its report on digital marketing hubs this year: Adobe, Oracle, Salesforce and Marketo
However, in the Magic Quadrant for Digital Marketing Hubs released Tuesday, Gartner analysts moved Adobe, Oracle and Salesforce farther ahead of Marketo in terms of their abilities

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Adobe, Salesforce, Oracle, Marketo Have Best Marketing Hubs, Gartner Says



3 Ways to Convert More People to Customers

Thursday, February 16th, 2017

3 Ways to Convert More People to Customers

Marketers dream of converting people who browse to paying customers, but it’s no easy goal to accomplish.
Research shows only about 22 percent of businesses have achieved their desired conversion rates, which is a serious problem.
It all comes down to effective marketing strategies.

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3 Ways to Convert More People to Customers



Programmatic’s 3rd Wave: Will Publishers & Brands Get it ‘Just Right’?

Thursday, February 16th, 2017

Programmatic's 3rd Wave: Will Publishers & Brands Get it 'Just Right'?

Programmatic. So much promise. Such a dubious reputation.
Is it killing the industry it was supposed to revitalize? Or simply a great partial solution in need of further refinement?
Love it or hate it, programmatic isn’t going anywhere. In fact, the latest estimates from Zenith’s Programmatic Marketing Forecasts project a

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Programmatic’s 3rd Wave: Will Publishers & Brands Get it ‘Just Right’?



Programmatic’s 3rd Wave: Will Publishers & Brands Get it ‘Just Right’?

Thursday, February 16th, 2017

Programmatic's 3rd Wave: Will Publishers & Brands Get it 'Just Right'?

Programmatic. So much promise. Such a dubious reputation.
Is it killing the industry it was supposed to revitalize? Or simply a great partial solution in need of further refinement?
Love it or hate it, programmatic isn’t going anywhere. In fact, the latest estimates from Zenith’s Programmatic Marketing Forecasts project a

Continue reading…

Source:
Programmatic’s 3rd Wave: Will Publishers & Brands Get it ‘Just Right’?