5 Strategies to Achieve Better Brand Recognition

Friday, March 24th, 2017

5 Strategies to Achieve Better Brand Recognition

While today’s buyer journey has changed dramatically from years past, at least one thing remains the same — either consumers know your brand from the start, or you have to interrupt their buying-decision process to get their attention. 
McKinsey research suggests media fragmentation and product proliferation leads consumers to limit the number of brands they consider at

Continue reading…

See the original post:
5 Strategies to Achieve Better Brand Recognition



Will Digital OOH Ad Spending Beat Social Media Spend in 2017?

Friday, March 24th, 2017

Will Digital OOH Ad Spending Beat Social Media Spend in 2017?

This is the year more advertisers will shift their marketing dollars to digital out of home (OOH) as the space gains traction and acceptance. As CMSWire readers have heard before, OOH — one of the more conventional ad channels — is ripe for transformation by mobile data.

With location

Continue reading…

More here:
Will Digital OOH Ad Spending Beat Social Media Spend in 2017?



Why Omnichannel Marketing Helps You Build a Better Brand

Friday, March 24th, 2017

Why Omnichannel Marketing Helps You Build a Better Brand

Second of a two-part series.

Today most of our customers and potential customers connect to the digital world with two or more devices that use multiple touchpoints, from websites to mobile applications.

But users don't see these various options as disparate parts.

Continue reading…

See the original post here:
Why Omnichannel Marketing Helps You Build a Better Brand



A Decade of Programmatic Video: Where We’ve Been, What’s Next

Thursday, March 23rd, 2017

A Decade of Programmatic Video: Where We've Been, What's Next

The first decade of programmatic video began in 2008 when the Interactive Advertising Bureau (IAB) released the Video Ad Serving Template (VAST) followed by the launch of the first video demand-side platforms DSP’s and exchanges.

Continue reading…

Here is the original post:
A Decade of Programmatic Video: Where We’ve Been, What’s Next



Why Brands Should Learn to Tell Better Stories

Thursday, March 23rd, 2017

Why Brands Should Learn to Tell Better Stories

Part one of a two-part series.
The art of engaging with users using your own brand’s story is, appropriately, known as brand storytelling.
It shouldn’t be confused with the story of how a brand was established or the hardships you faced when you just started. 

Developing Strong Brand Images

Instead,

Continue reading…

View original here:
Why Brands Should Learn to Tell Better Stories