Marketers: Solve the Mystery of Your Missing Customers

Thursday, March 30th, 2017

Marketers: Solve the Mystery of Your Missing Customers

In the age of the empowered consumer, CMOs are struggling to differentiate their brand and engage with consumers on their terms.

If you're like most CMOs, you have so much on your plate that simply executing that next campaign feels like a win.

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Marketers: Solve the Mystery of Your Missing Customers



CMSWire Tweet Jam: How Machine Learning Upends Marketing #DXChat

Wednesday, March 29th, 2017

CMSWire Tweet Jam: How Machine Learning Upends Marketing #DXChat

Raise your hand if your eyes glaze over when someone speaks of the magic of machine learning.
Machine learning is real. It’s been around for years before its current return to the spotlight. But as with all technology terms, the hype often masks the reality.

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CMSWire Tweet Jam: How Machine Learning Upends Marketing #DXChat



Ecommerce Innovation Builds Your Competitive Advantage

Wednesday, March 29th, 2017

Ecommerce Innovation Builds Your Competitive Advantage

Ecommerce companies are jumping into strategies pioneered by the content industry to differentiate themselves from the competition. 
As I discussed in my previous post, we’re seeing tried-and-true tactics from the content side, such as consistent customer journeys and omnichannel content re-use, permeating the ecommerce world.

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Ecommerce Innovation Builds Your Competitive Advantage



Marketers: Enough With the Platitudes

Wednesday, March 29th, 2017

Marketers: Enough With the Platitudes

My mentor and former boss at Forrester used to write comments like “MP” and “TMSIDK” in my report drafts.  
For the uninitiated, those mean “meaningless platitude” and “tell me something I don’t know,” respectively. Reading those letters stung whenever they came up.

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Marketers: Enough With the Platitudes



How the Experimentation Ethos Drives Measurable Impact for Marketers

Wednesday, March 29th, 2017

How the Experimentation Ethos Drives Measurable Impact for Marketers

For decades, brands have relied on gut intuition and over-generalized best practices to drive their marketing programs.
But sustainable success in today’s competitive landscape requires something more sophisticated than a strategy driven by the highest paid person’s opinion.

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How the Experimentation Ethos Drives Measurable Impact for Marketers