Analytics, the Backbone of Modern Marketing

Monday, March 20th, 2017

Analytics, the Backbone of Modern Marketing

Larger organizations want to be more customer-centric to attract and retain more prospects, but operational optimization is crucial to closing more deals. 
These aren’t short-term business needs. And they’re not going to change or go away anytime soon.
These days, every business is at least partially an analytics business.

Continue reading…

Read more from the original source:
Analytics, the Backbone of Modern Marketing