American Women and Nike: A Soccer Narrative

Tuesday, July 21st, 2015

American Women and Nike: A Soccer Narrative

Narratives matter to brands. How you construct and convey your narrative has a profound effect on how people assign meaning and value to your products, and, of course, the likelihood that they will buy them.

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American Women and Nike: A Soccer Narrative



Asking and Doing. The Only Skills that Matter Anymore

Wednesday, May 13th, 2015

2015-13-May-Apprentice.jpg

Last week my son set himself to the task of building a computer. He’d heard that kids did this, and he wanted a powerful gaming computer and his (evil) mother had told him that the price of the computer he wanted was (way) too high. So he either had to earn the money or build it himself.

He thought that building it sounded cool.

He sat on the project for months. Maybe a year. After several false starts, he found a viable parts list for an inexpensive computer. I ordered them up.

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Asking and Doing. The Only Skills that Matter Anymore



CMSWire Top Contributors 2014 – Deb Lavoy

Thursday, December 25th, 2014

2014-22-December-Deb-Lavoy.jpgCreativity and intelligence depend on making connections between disparate bits of information. If you haven’t had the pleasure of meeting Deb Lavoy in person, her articles are a close second to seeing what this looks like in action. Deb pulls in references from art, from science, from literature and life and helps us connect the dots into one coherent picture of what great companies can achieve.

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CMSWire Top Contributors 2014 – Deb Lavoy



A Year of Employee Engagement Advice, Minus the BS

Wednesday, December 17th, 2014

2014-17-December-Employee-of-Month.jpgHow a bold but simple act of respect helped turn one organization around.

Employee engagement matters. 2014 sent us a barrage of “5 Ways to Boost Employee Engagement” and “7 Things Great Leaders Do” posts, and many of them had some good nuggets. We get it. You get it.

There have been studies and data that most employees aren’t engaged and those that are drive a remarkable profit. Their customers are happier and so are their bottom lines.

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A Year of Employee Engagement Advice, Minus the BS



Discussion Point: Is There a Secret Sauce for Employee Engagement?

Monday, October 20th, 2014

Thumbnail image for discussion-pointHappy employees = happy customers. Yet we’ve all seen the numbers from Gallup: 63 percent of workers worldwide are not engaged at work, and a further 24 percent are actively disengaged. Businesses recognize the benefits of engaged employees — for retention, for productivity, for increased customer satisfaction — but struggle with how to create work environments that support this goal and in many cases feel unprepared to meet the demand.

This comes at a time when businesses are under pressure to differentiate themselves through customer service and at a time of increased connectivity, increased information availability, increased challenges in finding organizational information — all of this resulting in “overwhelmed employees.”

Something needs to give, but where should companies start? 

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Discussion Point: Is There a Secret Sauce for Employee Engagement?