Narrative Strategy Tames Digital Experience Chaos #DXS15

Monday, October 26th, 2015

Narrative Strategy Tames Digital Experience Chaos #DXS15

If you are building out a digital experience, chances are you have two fat challenges. One is technology — a lot of technology that doesn’t always work together the way you think it should and hoped it would. The other is content. You need good quality content that is relevant.

Continue reading…



Follow us on Twitter

Get our newsletter

View upcoming events

Go here to read the rest:
Narrative Strategy Tames Digital Experience Chaos #DXS15



Building Narratives: Unlock Meaning, Marketing and Innovation #DXS15

Wednesday, October 7th, 2015

Building Narratives: Unlock Meaning, Marketing and Innovation #DXS15

We spend our lives trying to make sense of the world around us. We do that by looking for patterns and tropes. This is why we see a man on the moon and Jesus in toast. This is what a narrative is.

Continue reading…



Follow us on Twitter

Get our newsletter

View upcoming events

More here:
Building Narratives: Unlock Meaning, Marketing and Innovation #DXS15



American Women and Nike: A Soccer Narrative

Tuesday, July 21st, 2015

American Women and Nike: A Soccer Narrative

Narratives matter to brands. How you construct and convey your narrative has a profound effect on how people assign meaning and value to your products, and, of course, the likelihood that they will buy them.

Continue reading…



Follow us on Twitter

Join free newsletter

View upcoming events

Find a new job

Go here to read the rest:
American Women and Nike: A Soccer Narrative



Asking and Doing. The Only Skills that Matter Anymore

Wednesday, May 13th, 2015

2015-13-May-Apprentice.jpg

Last week my son set himself to the task of building a computer. He’d heard that kids did this, and he wanted a powerful gaming computer and his (evil) mother had told him that the price of the computer he wanted was (way) too high. So he either had to earn the money or build it himself.

He thought that building it sounded cool.

He sat on the project for months. Maybe a year. After several false starts, he found a viable parts list for an inexpensive computer. I ordered them up.

Read full story…


Follow us on Twitter

Join free newsletter

View upcoming events

Find a new job

Original post:
Asking and Doing. The Only Skills that Matter Anymore