Great Websites Pass the 3-Second Rule

Monday, August 8th, 2016

Great Websites Pass the 3-Second Rule

An inhale and an exhale. That’s all you get from a website visitor. 
That’s the amount of time you have to get a person on board — at least a little bit. At least enough to earn their second breath to make your case.

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Great Websites Pass the 3-Second Rule



Narrative Is (Customer) Experience

Monday, June 27th, 2016

Narrative Is (Customer) Experience

When you and your organization create a narrative — intentionally or otherwise — that narrative shapes the choices you make. If you make things, those choices are reflected in your products. If you do things, those choices are reflected in your actions.

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Narrative Is (Customer) Experience



Test Your Narrative Strength

Tuesday, May 24th, 2016

Test Your Narrative Strength

Narratives are systems of beliefs that help you interpret the meaning of things. 
So if you want people to buy what you’re selling, it’s important that they can interpret the meaning of what you’re offering the same way you do.

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Test Your Narrative Strength



We Don’t Care About Your Mission Statement

Monday, March 21st, 2016

We Don't Care About Your Mission Statement

Or your manifesto.
There was a time when you couldn’t put up your website without having a mission statement. Something along the lines of, “We aim to become the the best provider of X in the whole world.” 
About a decade later we needed a “purpose.

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We Don’t Care About Your Mission Statement



Narrative Strategy Tames Digital Experience Chaos #DXS15

Monday, October 26th, 2015

Narrative Strategy Tames Digital Experience Chaos #DXS15

If you are building out a digital experience, chances are you have two fat challenges. One is technology — a lot of technology that doesn’t always work together the way you think it should and hoped it would. The other is content. You need good quality content that is relevant.

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Narrative Strategy Tames Digital Experience Chaos #DXS15