Monday, June 27th, 2016
When you and your organization create a narrative — intentionally or otherwise — that narrative shapes the choices you make. If you make things, those choices are reflected in your products. If you do things, those choices are reflected in your actions.
Narrative Is (Customer) Experience
Tuesday, May 24th, 2016
Narratives are systems of beliefs that help you interpret the meaning of things.
So if you want people to buy what you’re selling, it’s important that they can interpret the meaning of what you’re offering the same way you do.
See original here:
Test Your Narrative Strength
Monday, March 21st, 2016
Or your manifesto.
There was a time when you couldn’t put up your website without having a mission statement. Something along the lines of, “We aim to become the the best provider of X in the whole world.”
About a decade later we needed a “purpose.
We Don’t Care About Your Mission Statement
Monday, October 26th, 2015
If you are building out a digital experience, chances are you have two fat challenges. One is technology — a lot of technology that doesn’t always work together the way you think it should and hoped it would. The other is content. You need good quality content that is relevant.
Go here to read the rest:
Narrative Strategy Tames Digital Experience Chaos #DXS15
Wednesday, October 7th, 2015
We spend our lives trying to make sense of the world around us. We do that by looking for patterns and tropes. This is why we see a man on the moon and Jesus in toast. This is what a narrative is.
Building Narratives: Unlock Meaning, Marketing and Innovation #DXS15