Hootsuite Acquires Social Media Analytics Provider LiftMetrix

Wednesday, February 22nd, 2017

Hootsuite Acquires Social Media Analytics Provider LiftMetrix

Hootsuite today announced its second acquisition in less than a month. The Vancouver, British Columbia-based social media management provider acquired LiftMetrix, a social analytics vendor.

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Hootsuite Acquires Social Media Analytics Provider LiftMetrix



How to Use Blockchain Technology to Retain More Customers

Wednesday, February 22nd, 2017

How to Use Blockchain Technology to Retain More Customers

Blockchain technology could revolutionize the way businesses market to and retain their customers.
In fact, it has the potential to improve businesses in big ways. In the finance industry, for example, the estimated annual savings for banks is $8 million to $12 million annually.

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How to Use Blockchain Technology to Retain More Customers



How Do You Compete With 4 Million Apps? Think Retention

Tuesday, February 21st, 2017

How Do You Compete With 4 Million Apps? Think Retention

The internet now has over three billion global users and counting, with the number increasing steadily by 10 percent year-over-year.
Easier online access means people are using digital products across desktop and mobile more than ever.

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How Do You Compete With 4 Million Apps? Think Retention



Trust Is Shifting to the Network

Tuesday, February 21st, 2017

Our trust in institutions and the establishment is in severe decline. At the same time, we are getting into cars with strangers and letting strangers sleep in our houses.
We are increasingly deciding who to trust based on what the network of our peers says.

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Trust Is Shifting to the Network



How Positive Customer Interactions Drive Positive Results

Tuesday, February 21st, 2017

How Positive Customer Interactions Drive Positive Results

There are countless, constantly evolving factors affecting human communication.
However, the desired outcome of communication is almost always the same. Each party wants to gain value from the interaction.
Customer experience (CX) industry leaders understand this — and must create this value for customers as well as their employees.

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How Positive Customer Interactions Drive Positive Results