How to Deal With the Troubling Reality of Fake News

Monday, March 27th, 2017

How to Deal With the Troubling Reality of Fake News

The impact of “fake news” continues to make headlines as Facebook and other social networks struggle to combat this unexpected player in the election and beyond.
While the numbers of fake news creators are climbing, the problem is not new — and not restricted to fake news.

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How to Deal With the Troubling Reality of Fake News



Wasting Time Is the Worst Customer Experience

Monday, March 27th, 2017

Wasting Time Is the Worst Customer Experience

Reducing the amount of time a customer has to spend is one of the best ways to improve the customer experience.

The essence of digital is speed. Customers are obsessed with saving time. Those organizations who save customers’ time are like digital magnets.

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Wasting Time Is the Worst Customer Experience



Forget Digital Transformation, Start With Digital Renovation, More News

Sunday, March 26th, 2017

Forget Digital Transformation, Start With Digital Renovation, More News

Everyone talks about digital transformation. You can’t avoid it.
Have you ever considered renovation rather than transformation? 
That’s how Sergio Zyman views it — “digital renovation.” Zyman’s book, “Renovate Before You Innovate,” recommends improving existing tools and practices rather than tossing everything in the trash and starting from scratch. 

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Forget Digital Transformation, Start With Digital Renovation, More News



5 Strategies to Achieve Better Brand Recognition

Friday, March 24th, 2017

5 Strategies to Achieve Better Brand Recognition

While today’s buyer journey has changed dramatically from years past, at least one thing remains the same — either consumers know your brand from the start, or you have to interrupt their buying-decision process to get their attention. 
McKinsey research suggests media fragmentation and product proliferation leads consumers to limit the number of brands they consider at

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5 Strategies to Achieve Better Brand Recognition



Will Digital OOH Ad Spending Beat Social Media Spend in 2017?

Friday, March 24th, 2017

Will Digital OOH Ad Spending Beat Social Media Spend in 2017?

This is the year more advertisers will shift their marketing dollars to digital out of home (OOH) as the space gains traction and acceptance. As CMSWire readers have heard before, OOH — one of the more conventional ad channels — is ripe for transformation by mobile data.

With location

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Will Digital OOH Ad Spending Beat Social Media Spend in 2017?