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Wikimedia CTO Brion Vibber

(Credit: Rafe Needleman / CNET)

What is the significance of Sun Microsystems‘ announcement Wednesday that Wikimedia is buying truckloads of Sun servers? It’s that the Wikimedia team, which runs Wikipedia, Wikinews, Wikibooks, and other sites, is gearing up to change the nature of the reference services. Wikipedia, in particular, is going to get a lot more visual. Limits on the size of upload files will be increased to 100MB. Video–hosted by Wikimedia–will soon be part of the mix.

With the more aggressive support for media files will come, eventually, new ways to edit those media. Kaltura has been working with Wikimedia to create an online video editor that supports wikipedia concepts: users will be able to edit others’ videos, and everyone will be able to see the edit history.

Wikimedia is also considering building an online photo editor into the service, so users will be able to do the same things with photos that they do with text–enhance, clarify, and revert the last user’s edits. Failing that, Wikimedia CTO Brion Vibber told me Wednesday, Wikipedia users may soon get a way to view the revisions that people make offline to photos by flipping through previous versions of the images.

The one holdup I can see with Wikimedia’s newish love of media files is its fetish for open-source technologies. Vibber told me the new video support is being designed first to run in Firefox 3.1, because this open-source browser has native support for the open-source Ogg Theora codec. I’m sure that will make for a good experience in Firefox, but philosophy aside, I’d like to see even support for all browsers, not just Firefox.

Currently, all of Wikipedia, including the photos and audio, fits in less than 5 terabytes of storage. The text alone is less 500 MB compressed. With the new servers and the new media editing services, Vibber expects Wikipedia to be using 10 TB to 15 TB by the end of 2009.

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Wikipedia gears up for flood of video and photo files

Visual search engine Searchme has a sexy new iPhone app that brings its signature Coverflow-like interface to the phone’s 3.5″ display. Search results come in the form of large thumbnails with a short content summaries underneath. To browse through them you simply flick your finger across the screen, just like you would with album covers in the phone’s iPod application.

The app also supports pinch gestures for zooming in on thumbnails. This lets you see the the details of a page before visiting it in Safari–something that can be done with a simple double tap on any result. This may seem like a trivial feature, but it can be immensely helpful, and in some cases even prevent you from having to visit the site at all. In my case I was able to pull up a restaurant’s address just by zooming in, saving me some time and data.

Searchme knows when you've flipped it on its side and will display the search results in gorgeous Coveflow-style.

(Credit: CNET Networks)

The application makes use of the iPhone’s accelerometer, and can tell when you’ve got it in landscape mode. When flipped, you get an additional two thumbnails on the screen, and it does away with the summaries entirely. It’s also marvelously fun to zoom back and forth.

This app is definitely more than eye candy. Over a 3G connection it took just three seconds to bring up search results that I was able to flip through, and another 15 to stream in the thumbnails. During that loading time I was able to browse through the titles and summaries with zero lag which is really impressive.

Searchme is completely free and can be found in the app store (iTunes link).

Previous Searchme coverage:

Searchme tries music streaming to attract users

Search interfaces of tomorrow you can try today

Searchme nabs $31 million from Google backer, others

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Searchme brings its Coverflow search to iPhone

Google says it aims Gmail at the technological elite, knowing that the information overload problems they have today will be the problems mainstream users have tomorrow. But apparently the company isn’t above appealing to those who are willing to judge a book by its cover as well as its content.

On Wednesday, Google launched themes for Gmail, a feature that lets people customize the appearance of the Webmail application with a variety of new looks. Google is gradually rolling out the new feature to Gmail members “over the next couple of days,” said Gmail team member Annie Chen.

It’s something of a departure for a site that prides itself on its utilitarian nature–even the addition of graphical smileys to Gmail can be justified as improving a message’s emotional nuance. But given Google’s move toward the mainstream, it’s smart. People like to personalize their frequently-used computing tools.

Perhaps more interesting from a brand perspective, Google is even willing to give up the Gmail logo in some of the skins. That suits me fine–I find the logo an eye-trippingly ugly hodgepodge of the Google G, a graphical envelope for the “m”, and three sans-serif letters for “ail.”

Now showing: Gmail themes.

(Credit: Google)

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More cosmetic delights for Gmail: themes

Real estate search site Trulia announced Wednesday that it has inked a deal with 1020 Placecast, an advertising company that uses location-based information to target audiences, that will see the site’s advertising become location-specific.

Once a user inputs a location they want to learn more about on Trulia, Placecast will access that data and apply it as a key component along with common demographic data points like psychographic information to provide more targeted ads.

“Once we know the place a user is interested in, we can derive a lot of useful insights about what kind of consumer they are, and then serve them a very targeted ad,” Alistair Goodman, CEO of Placecast said in a statement.

In order to deliver that ad, Placecast works with publishers in categories such as travel, events, real estate, and weather to offer advertisements that not only try to appeal to visitors, but make their location a key factor in targeting them.

The partnership with Placecast is extremely important for Trulia. The company is naturally affected by the downturn in the real estate market and it relies on home ownership for success. Realizing that, Trulia executives needed to act and increase revenue as quickly as possible during these suspect times and they evidently believe Placecast is their best bet.

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Trulia partners with 1020 Placecast for targeted ads

Eariler this month I spoke with Brendan Eich, CTO of Mozilla and creator of JavaScript. We discussed the development process for the open source Firefox browser, the status of Firefox mobile, and new competition.

Eich maintained that increasing competition from Google and Apple, as well as Microsoft, is good for developers and users. It also helps that the nonprofit Mozilla Foundation garnered $75 million in revenue, mostly from its search partnership with Google, which ironically just launched Chrome, a competitor to Firefox. With $33 million in expenses last year, it appears the Mozilla team is well funded to continue development at a rapid pace and attract top talent.

Regarding competition with Google’s Chrome and other browsers, Eich said:

It’s really a neck and neck race. There is a contest going on not only between Google and Mozilla but also Apple to have the fastest JavaScript engine, to have the best performance on various benchmarks. This is great. Competition is good for users and for Web developers. Another focus for us, especially for me is the Web developers, the set of users that actually Web content. We are right in there, we are slugging it out. On the Google benchmarks their JavaScript engine is faster, on Apple’s benchmarks we’re faster than Google currently. It is going to vary, you are going to see it go back and forth, so it is only going to go up, which is the best thing for developers and that is what we are focused on.

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Mozilla CTO: Firefox in neck and neck race