Blogging

The media landscape has undergone a drastic change over the past fifteen years. In the past, television was the main form of media consumption by consumers, now, the internet and video games have emerged on the top of the list, changing the media landscape and forcing marketers to look at consumers in a new light. […]

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Innovative Advertising

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Excerpted from:
Jive Software Lays Off 1/3 Of Staff

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Cut costs to survive or how to use social media in today’s economy

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Excerpted from:
Enterprise 2.0 in the financial sector and how it could have saved the banks (maybe)

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Gartner Says More Than 60 Percent of Fortune 1000 Companies With a Web Site Will Connect to or Host a Form of Online Community by 2010