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Web forms are the one thing that consistently stand between the customer and the product, as well as between companies and their profits. If the web form proves successful, the customer receives his product and the company, their money. Yet, if the form isn’t successful, the company can bet that they have not only lost revenue, but a customer as well.

Thanks to a new book published by Rosenfeld Media, Web Form Design: Filling in the Blanks, author and Senior Principal of Product Ideation & Design at Yahoo! Inc. Luke Wroblewski lays out the basic principles needed to apply toward the right design solutions for your web forms.

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Book Review: Web Form Design