Yes, you’ve got a modern website but no, it’s not converting at the rate you think it should be. Is this the fault of your web content management system? Probably not.
It’s more likely that you aren’t using your CMS as well as you could. From where we sit, 2010 looks to be a year focused on improving the use of WCM tools for user experience optimization.
AMR
Social media moves so fast, it’s hard to keep up. Here are the week’s top stories in scan-friendly format:
Originally posted here:
Social Media Minute: Social to Rule the Enterprise, Unless Spam and Malware Win Out
In this week’s web publishing roll up, Tina Brown, former editor of Tatler, Vanity Fair and Talk, wants you to know that “American newspapers are dying mostly because they were so dull for so long a whole generation gave up on them” and not because the internet is killing them.
Here is the original:
Web Publishing Roll-up: Reversing the Print to Web Trend
Webtrends (news, site) made a double-whammy announcement at this year’s Engage 2010 conference. The Web analytics solution provider released both advanced targeting capabilities and Webtrends Mobile Analytics. Heads up marketers, this one’s for you.
More here:
Webtrends Adds Advanced Targeting and Mobile Analytics
Looks like Twitter (news, site) and its 140 character limit was not enough. Another upcoming social site/micro-post vendor called Whispurr wants you to expand your character limit horizons, while keeping it simple.
Read the original here:
Whispurr Offers Simple Social Networking in 300 Characters
