Are You a Digital Transformation Laggard?

Monday, March 20th, 2017

Are You a Digital Transformation Laggard?

The secret to long-term business success is “digital transformation” — or so we’ve been told repeatedly over the last three years.
At conferences, during meetings, in conversation, no matter what the original topic, the talk inevitably returns to digital transformation. 
And while I buy the premise, the reality is messy.

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Are You a Digital Transformation Laggard?



Building the Perfect Marketing Organization

Tuesday, February 21st, 2017

Building the Perfect Marketing Organization

Everyone is looking for a simple prescriptive formula to structure and build their marketing organizations in this crazy technology environment we all now inhabit.

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Building the Perfect Marketing Organization



Take a Break From the Marketing Action to Think About Strategy

Friday, January 20th, 2017

Take a Break From the Marketing Action to Think About Strategy

One of the benefits — and pitfalls — of digital marketing technology today is that it allows marketers to take action quickly.
The allure of speed and the false sense of accomplishment rapid activity gives leads some marketers to push forward without having a strategy in place first.

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Take a Break From the Marketing Action to Think About Strategy



The Elements of a Strategic Marketing Program

Thursday, January 19th, 2017

The Elements of a Strategic Marketing Program

Marketing in a startup is challenging. 
You start with no brand awareness, no resources and little to no budget. In some cases, your startup is breaking new ground and faced with trying to establish a new market or product category. 
Too many startups fail to have a strategic plan.

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The Elements of a Strategic Marketing Program



2016 Contributors of the Year: Anita Brearton

Monday, December 26th, 2016

2016 Contributors of the Year: Anita Brearton

Marketers who are struggling with unwieldy technology stacks, who fear their companies lag the competition in the deployment and management of software, who worry they aren’t making the most of the tools at hand, know this — you are not alone.

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2016 Contributors of the Year: Anita Brearton