Monday, March 20th, 2017
The secret to long-term business success is “digital transformation” — or so we’ve been told repeatedly over the last three years.
At conferences, during meetings, in conversation, no matter what the original topic, the talk inevitably returns to digital transformation.
And while I buy the premise, the reality is messy.
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Are You a Digital Transformation Laggard?
Tuesday, February 21st, 2017
Everyone is looking for a simple prescriptive formula to structure and build their marketing organizations in this crazy technology environment we all now inhabit.
Read more here:
Building the Perfect Marketing Organization
Friday, January 20th, 2017
One of the benefits — and pitfalls — of digital marketing technology today is that it allows marketers to take action quickly.
The allure of speed and the false sense of accomplishment rapid activity gives leads some marketers to push forward without having a strategy in place first.
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Take a Break From the Marketing Action to Think About Strategy
Thursday, January 19th, 2017
Marketing in a startup is challenging.
You start with no brand awareness, no resources and little to no budget. In some cases, your startup is breaking new ground and faced with trying to establish a new market or product category.
Too many startups fail to have a strategic plan.
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The Elements of a Strategic Marketing Program
Monday, December 26th, 2016
Marketers who are struggling with unwieldy technology stacks, who fear their companies lag the competition in the deployment and management of software, who worry they aren’t making the most of the tools at hand, know this — you are not alone.
2016 Contributors of the Year: Anita Brearton