Adobe Is ‘Filling Gaps,’ Embracing Diversity, Summit Attendees Say

Wednesday, March 22nd, 2017

Adobe Is 'Filling Gaps,' Embracing Diversity, Summit Attendees Say

LAS VEGAS — Adobe has done plenty of talking at its annual digital marketing conference here at the Venetian Hotel. 
Now it’s time to let some of the 12,000 Adobe Summit attendees share their views.
The Adobe Summit runs through tomorrow.

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Adobe Is ‘Filling Gaps,’ Embracing Diversity, Summit Attendees Say



Cognitive Computing Creates Better Customer Engagement, IBM Says

Wednesday, March 22nd, 2017

Cognitive Computing Creates Better Customer Engagement, IBM Says

LAS VEGAS — IBM kept the spotlight on the power of cognitive computing and, more specifically on Watson at Amplify 2017, it’s conference for marketing, sales, ecommerce and merchandising. The three day conference at the MGM Grand here ends today.

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Cognitive Computing Creates Better Customer Engagement, IBM Says



Microsoft, Adobe Partner to Boost Analytics, Cloud Hosting

Tuesday, March 21st, 2017

Microsoft, Adobe Partner to Boost Analytics, Cloud Hosting

LAS VEGAS — Adobe’s technology partnership with Microsoft will help businesses connect with customers in richer ways because it combines cloud infrastructure, Software-as-a-Service (SaaS) and data analytics technology.
Scott Guthrie, executive vice president of the cloud and enterprise group for Microsoft, shared those insights this morning on the main

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Microsoft, Adobe Partner to Boost Analytics, Cloud Hosting



When Micro Experiences Deliver Macro Results

Tuesday, March 21st, 2017

When Micro Experiences Deliver Macro Results

Think back to a cherished memory. What do you remember? 
If you’re like most people, your mind jumps to a moment: blowing out your birthday candles, saying goodbye to an old friend, the first kiss of a new romance.

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When Micro Experiences Deliver Macro Results



5 Ways to Measure the Impact of Digital Experience on Lead Generation

Tuesday, March 21st, 2017

How do you link the value of positive digital customer experience to online lead generation?
The question seems reasonable enough, but the answer doesn’t come so easily.

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5 Ways to Measure the Impact of Digital Experience on Lead Generation