Search engine marketing is one of the key strategies for online marketing. But doing it well still remains elusive to many organizations. The Aberdeen Group interviewed over 200 organizations to find out what it takes to create “best-in-class” search engine marketing.
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Creating Quality Search Engine Marketing
Looking for ways to get its SiteCatalyst solution into the faces of ever more audiences, Omniture, provider of website analytics, announced the SiteCatalyst Widget.
SiteCatalyst is Omniture’s foundation product providing real-time web analytics for website and mobile solutions. They recently added to their product through the acquisition of some assets from search provider Mercado.
The widget enables you to share and publish SiteCatalyst reports, dashboard and bookmarks integrating the content into any type of application. Possibilities include iGoogle, the Google Toolbar, Windows Live websites, Yahoo! Desktop and just about any website or intranet that supports widgets.
Jim Sterne, founder of the eMetrics Marketing Optimization Summit said, “With the SiteCatalyst Widget, Omniture is making Web analytics ubiquitous throughout businesses, allowing them to make more informed decisions.”
A smart move by Omniture as it helps put analytics into the eye of the business without forcing them to go into the full application and figure out how to use it. After all, it is the business who needs to see the information and make decisions related to how their websites are performing.
We wanted to see what a sample SiteCatalyst widget looked like in something like iGoogle or an intranet site, but alas, we are left to our imaginations.
The SiteCatalyst widget is definitely an enterprise offering, something Google should look into for their analytics solution.
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Integrate Web Analytics with Your Applications
Back in February, we reported about Quintura Site Search, a “snazzy new search tool” in private beta. Well, private no more. Quintura, site search provider, has officially launched its new search tool in the US and has been awarded a patent for its “see and find” semantic search technology.
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Free Site Search From Quintura Comes to the US
Not as Web-savvy as youd like to be? Well, GoDaddy just solved that problem with the release of SmartSpace — an inexpensive, no-skills-needed tool for building instant Web sites complete with your popular social media widgets of choice.
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GoDaddy Goes Simple Social Media Route
In these times of economic upheaval, many businesses — large and small — start to take an even closer look at how they are spending their IT budgets. For those who have or are considering SaaS-based solutions, you should know there are opposing views on whether SaaS has what it takes to survive in the long term.
The rest is here:
SaaS Software Sector Slumping
