Google Analytics Ties Site Quality to Sales with Session Quality Reports

Friday, April 21st, 2017

Google Analytics Ties Site Quality to Sales with Session Quality Reports

Every marketer understands that maintaining product and service quality is paramount because it reassures customers that features and performance will remain consistent, both across users and over time. Maintaining high levels of quality is challenging but necessary.

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Google Analytics Ties Site Quality to Sales with Session Quality Reports



You Have Questions. Does Your Data Have the Answers?

Friday, April 21st, 2017

You Have Questions. Does Your Data Have the Answers?

Marketers are constantly being exhorted to use data and analytics to identify exactly what their audiences like, what they buy, what their motivations are and what they might spend money on in the future.

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You Have Questions. Does Your Data Have the Answers?



Why Real-Time Analytics Is No Longer a ‘Thing’

Wednesday, April 19th, 2017

Why Real-Time Analytics Is No Longer a 'Thing'

We, as an industry, need to retire our obsession with “real-time,” “near real-time,” “speed-of-thought” and every other time-specific type of analytics.
The demand for accurate, real-time data analysis spawned a feeding frenzy of analytics product design and shaped the entire market. Yet the evolution of analytics technology and the acceptance of “good-enough” analytics as being more than good enough turned

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Why Real-Time Analytics Is No Longer a ‘Thing’



IBM Watson Dives Deeper Into Marketing with New Audience Insights

Tuesday, April 18th, 2017

IBM Watson Dives Deeper Into Marketing with New Audience Insights

IBM today added new cognitive capabilities to IBM Watson Marketing Insights cloud platform to improve marketer’s insights into audience behavior.
The new audience insights uncover key predictors in customer behaviors based on data gathered from customer interactions with the brand across business channels.

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IBM Watson Dives Deeper Into Marketing with New Audience Insights



Lattice Partners with Dun & Bradstreet to Improve Customer Insights

Thursday, April 13th, 2017

Lattice Partners with Dun & Bradstreet to Improve Customer Insights

Lattice Engines updated its Predictive Insights Platform to give B2B marketers and sales reps deeper insights beyond traditional demographics on customers and prospects.
The update improves data access and targeting and builds off the platform’s existing artificial intelligence capabilities.

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Lattice Partners with Dun & Bradstreet to Improve Customer Insights