Blogging

It wasn’t long ago, when SDL Tridion announced a partnership with WebTrends to improve its online web metrics value proposition. Now they have another partnership.

This new arrangement is dangerously close, yet somewhat different. While WebTrends is tasked with integrating their analytics package with SDL Tridion R5 CMS, Unica will take care of another niche - enterprise marketing management.

More here:
SDL Tridion Foregoes Its Own Module in Favor of Unica

It wasn’t long ago, when SDL Tridion announced a partnership with WebTrends to improve its online web metrics value proposition. Now they have another partnership.

This new arrangement is dangerously close, yet somewhat different. While WebTrends is tasked with integrating their analytics package with SDL Tridion R5 CMS, Unica will take care of another niche - enterprise marketing management.

Read the original post:
SDL Tridion Foregoes Its Own Module in Favor of Unica?

Social media monitoring and social media measurement are two very different things, but I think many of the searchers and social media taggers using those phrases don’t always make the distinction. For some quick insight from a qualified audience, I turned to Twitter and within an hour had about 40 replies.

It started off with this Tweet: Twitpoll: What’s a better term: “social media monitoring” or “social media measurement”?

Many of the responses were a specific selection of “measurement” or “monitoring” but most pointed out that social media measurement and monitoring are different things. Monitoring is what you do to find information which you can then measure.

It was a pretty neat application of using Twitter for a quick poll with near immediate responses from professionals that might not respond to traditional polling methods. Below are the actual replies:

	dantemonteverde @leeodden social media monitoring
	jonkelly @leeodden not sure 1 is better, they are just different, no?
	zenaweist @leeodden two separate things (social media monitoring and social media measurement) related to each other.
	gilliatt @leeodden Also important to understand what assumptions people bring to the question. PR measurement is only one possible paradigm.
	brianchappell @leeodden yea they are completely different.
	mitchellhislop @leeodden monitoring-something this organic cant really be “measured””
	webprgirl @leeodden I like social media monitoring
	CarrieHill @leeodden - i call them 2 different things also measure = how much is sead - monitor = what is said
	ladyemma @leeodden measurement
	matt_mcgowan @leeodden measurement (gets point across better)
	alexaclark @leeodden Is ego-surfing an option? (But seriously I like “social media monitoring” better because “measurement” is still so imprecise)
	AdamIss @leeodden - online brand management. @sexyseo, I disagree that you can’t measure SM, it’s just that there aren’t decided upon standards.
	pageoneresults @leeodden Social Media Metrics?
	EdWords @leeodden I would go for ’social media monitoring’. In my opinion measuring is a way to monitor social media.
	ginakay @leeodden Measurement. Monitoring sounds so… big-brother-ish…
	eristoddle @leeodden measurement is less human and is being attached to social
	feydakin @leeodden monitoring sounds like you are doing more “work” than just looking at a chart..
	eristoddle @leeodden monitoring
	PeterHimler @leeodden social media monitoring is capturing the conversation; social media measurement is what you do with it after it’s in hand	>
	danperry @leeodden I prefer measurement

	brentnau @leeodden What is the context?
	gilliatt @leeodden Two different things.
	melaniephung @leeodden I think they mean completely different things, so it’s not a question of one being better than the other. What are you describing?
	revenuerobot @leeodden social media monitoring
	DaveTaylor @leeodden I’ll vote for “monitoring” for $20, Monty!
	jennmae @leeodden I prefer social media measurement
	AaronMSB @leeodden, I think “social media monitoring” and “social media measurment” are separate. Mon = content. Mea = hits/conversions.
	SexySEO @leeodden you can’t “measure “social media” you can only “monitor”
	hjomats @leeodden Depends on what you are trying to get out of it. Those two terms could be interpreted very differently
	Babiesonline @leeodden depends on if you want to monitor or measure, I suppose
	jtobin @leeodden They are two different tools. Monitoring = listening to me. Measurement = counting results.
	organicmania @leeodden Measurement. Many monitor, few know how to measure.
	adamsherk @leeodden sounds like 2 different things. monitoring for tracking activity/convos and measurement for trying to assign value to the activity
	SexySEO @leeodden monitoring
	MillerMosaicLLC @leeodden “Measurement.” “Monitoring” sounds too big brother-ish — unless you were going for that.
	KurtKrejny @leeodden social media monitoring
	BenjArriola @leeodden : social media analytics?
	JasonFalls @leeodden They’re two different things. Watching and counting.

One of the interesting things about social media monitoring tools like the one we use from our client, Radian6, is that you can actually see the effect of a thread like the one above. I didn’t throw out the query to Twitter for the purposes of promoting a client, although in hindsight that’s a pretty good idea as long as the client is relevant.

(Mashable and Twitter graphics added)

This image shows a 3 day period tracking “social media measurement”, “social media monitoring”, “social media analytics” and “social media metrics”. For this report, only blogs and micro content (Twitter) are being monitored, although we could watch mainstream media, video, forums and images as well as extend the time frame to multiple ranges or a specific start/stop date.

You can see a spike early in the morning July 31st for “social media measurement” when an article posted to the Mashable blog, “How to Measure Social Media ROI for Business” which was also syndicated by several other sites, repeating the use of the phrase. To the right you can see a smaller spike for “social media monitoring” which came from the today’s Twitterstream as documented in the above post.

Advanced social media monitoring tools like this one will also analyze the data being monitored and measured. The monitoring begins by defining a keyword based universe to track. Then specific reports can be setup to filter the data collected by the web crawler for measurement.

For example, analyzing comments, links and engagement with an algorithm allows the system to assign scores of influence to bloggers. That helps you decide which bloggers make the most sense to reach out to.

There is no “best phrase” when it comes to social media monitoring and measurement. There are plenty of tools for monitoring social media whether it’s free tools like Google Alerts or BlogPulse. Tools that begin to measure and analyze what’s being monitored, as you can imagine, cost money.

Here are several lists of companies that offer various types of online social monitoring, measurement and analysis tools.

• Nathan Gilliatt - Monitoring Social Media Before You Have a Budget
• Jeremiah Owyang - Companies that Measure Social Media, Influence, and Brand
• Smashing Magazine - Web 2.0 Buzz Monitoring and Tracking

Sponsored By: SES San Jose 2008 - Sign Up Now Save 10% with this code: SJ10TR

Go here to see the original:
Tweetpoll Results on Social Media Monitoring and Measurement

Water & Stone, a web development company specializing in Open Source technologies, released a popularity survey of open source content management systems. In the analysis of 19 of the most prominent open source content management systems, Water and Stone evaluated CMS’s on the basis of Rate of Adoption and Brand Strength, as well as a variety of other viability indicators and trends.

More here:
Survey: Most Popular Open Source CMS

It’s been three years since the launch of this blog, and it still gets less traffic than the Huffington Compost (sigh). Maybe I should set my goals a bit more modestly? Oh well, at least I write my own stuff.

Anyway, taking a look back at the first three years of the WMC blog, here are the ten most popular posts as chosen by you, my elite (in the good sense!) and loyal readers. It’s an interesting mix of old and new, tactical and strategic, original and derivative.

10. Best of 2007: Blog Posts on Social Media Marketing, January 18, 2008—A wrap-up of some of the best blog posts of 2007 on social networking and social media marketing strategies and tactics.

9. Web 2.0 Social Tagging Sites, Part 1: Alexa Rankings, April 29, 2007—the Alexa rankings for 42 popular Web 2.0 social bookmarking sites, with Alexa’s lack of precision and measurement shortcomings duly noted.

8. Best of 2007: SEO Analysis Tools, January 9, 2008—the very first post in the “Best of 2007″ series, providing a list of the best tools for analyzing and optimizing SEO efforts as well as blog posts on SEO tools from sources like SEO Position (now SocialSEO), SEO Company and Web Worker Daily.

7. How to Write a Strategic Marketing Plan, December 6, 2007—my take on how to write a strategic marketing plan, written after several Google searches revealed little of value on this rather important topic.

6. Best of 2007: Website Design, February 4, 2008—links to some of the best articles and blog posts from 2007 on website design considerations to consider from the outset, such as intuitive navigation, relevant visitor-focused content, and SEO.

5. Web 2.0 Social Tagging Sites, Part 4: B2B Traffic Building, May 15, 2007—my attempt to provide a quantitative answer to the question of whether, and how much, tagging content on social bookmarking sites helps drive B2B web traffic.

4. Web 2.0 Social Tagging Sites, Part 7: The Best, June 26, 2007—the summary, after a 60-day test, of which Web 2.0 social bookmarking sites produced the best results, in terms of driving direct traffic and having active, engaged discussion communities.

3. Selecting an Advertising Agency, June 7, 2005—one of the first posts ever on the WMC blog, this was my take on how to select a marketing/PR agency, from the client perspective (before I moved to the agency side).

2. Google AdWords Average CTR and Best Practices, September 20, 2007—the difficulty of obtaining benchmarking data for CTR and other AdWords measurements, and 14 steps to optimize your results, regardless of what the average values actually are in your industry.

Drumroll…

1. Email Campaign, Newsletter and Banner Ad Click-Through Rates (CTR), August 14, 2007—in planning online advertising and email promotion budgets, it’s critical to calculate the likely ROI upfront whenever possible, as well as to establish campaign benchmarks. Based on several studies, this post shows typical CTR ranges for email newsletter ads, email campaigns (blasts or internally-produced enewsletters), and banner ads.

There you have it, the ten posts you thought were the best so far. Thanks for your support over the first three years; onward and upward.

*****

Contact Tom Pick: tomATwebmarketcentralDOTcom

Read the original here:
Top Blog Posts in First Three Years of WMC